Cashback site Quidco is set to launch a major advertising push this week, encouraging shoppers to take advantage of the cashback deals on the site as the countdown to Christmas begins.
Quidco has invested over 350 per cent more in its 2012 Christmas advertising campaign and the new ads will feature across the UK transport network in a bid to reach 15 million potential customers.
Additional activity will include the return of the Quidco Quartet in two separate TV spots which will run throughout November and December. Quidco are also incorporating radio ads into the campaign which will run nationwide during the festive period.
Marketing director at Quidco, Chris Catchpole, commented: “Quidco provides an easy and convenient way for everyone to save on their Christmas spending.”
“The new Christmas campaign aims to build further awareness, showing consumers how much they can save on their festive splurge at the most expensive time of year by shopping with Quidco.”