The Sentencing Council has worked with brand design agency Thompson Brand Partners to create a short animated film for victims and witnesses of crime explaining how sentencing works and the types of sentences offenders can get.
Both the film and supporting materials were created by Thompson Brand Partners under the brief to create a clear, easy-to-understand communication to help those affected by crime understand the sentencing process.
Thompson Brand Partners used animation and vibrant illustrations to explain the complex issues of sentencing in an accessible way. The agency’s long-term partner, Creative Collective Mill Co. assisted with the animation and production of the film.
The film is supported by leaflets and presentation materials, which will be used by the Witness Service volunteers at courts.
Nick Mann, senior press officer for The Sentencing Council, commented: “The sentencing process is complicated, so it’s vital for us to make sure that victims and witnesses of crime have a better understanding of things like how a judge or magistrate reaches a sentence, what factors are taken into account and what sentences are available.
“This film is a really effective way for us to communicate these important issues in a way that is attractive and appealing.”
Thompson Brand Partner’s managing director, Nick Ramshaw, added: “We’re really proud of the film. It tells a complicated story in easy-to-understand steps without trivialising an extremely important process. Getting the tone and content right were critical and working in partnership with Mill Co. has helped us achieve an excellent end product.”