Fauna & Flora International, the international conservation NGO, has appointed 180 Amsterdam to develop its global branding and work on its worldwide digital marketing campaigns.
In an effort to raise awareness and support for its wildlife preservation work FFI is looking to develop new audiences.
The first work in the campaign will appear early 2013.
Chris Greenwood, director of communications at FFI, commented: “FFI are extremely excited to be working with 180 Amsterdam on this project. This is an important moment for us as a brand as we embrace the opportunities of the digital world to meet our mission of conserving threatened species and ecosystems worldwide.”
Kevin Dundas, CEO of 180 Amsterdam, added: “We hope that our work for the FFI challenges conservation conventions with a relevant new voice that resonates with all its stakeholders.”