Bulgarian broadcast brand TV7 has rebranded its portfolio in an effort to get more ‘big entertainment’ programming like Dragon’s Den, or The Apprentice.
Red Bee Media was commissioned with creating the new identity and helping TV7 differentiate from its competitors, gain stature and connect with a younger audience.
Red Bee Media developed the TV7 master brand identity, the identities for flagship News shows Good Morning Bulgaria, Good Afternoon Bulgaria and Good Evening Bulgaria, as well as the adaptable logos for its children’s channel, Super7.
The channel idents entitled ‘Jump’ aimed to encapsulate ‘a moment when people feel alive’.