Asian beer brand, Tiger, has selected social media agency We Are Social as its retained agency in the UK, responsible for all social media activity.
We Are Social has now been tasked with providing strategic consultancy services around ongoing community management and engagement on all social media platforms, bringing the brands newly launched above-the-line creative campaign to life.
The campaign is supported by a series of club nights across London entitled ‘Hidden Depths’ with We Are Social handling Tiger’s social media presence, generating awareness and sharing user generated content around each event. This will join with the brands ongoing strategy which aims to change consumer perceptions of Tiger.
Senior brand manager at Tiger Beer, Jason Wills, commented: “We Are Social’s fresh and creative approach to our brief was exactly what we were looking for. It was important to us that our social media agency not only had the expertise required to manage the account but also the insight and imagination to make it really relevant to our target audience.”
Seb Robert, senior account director at We Are Social, added: “Tiger is an exciting brand and the Hidden Depths series is really allowing us to spread our creative wings. Social media is a great channel for Tiger to engage its audiences in its activity in an interesting and relevant way.”