Online fashion retailer GetTheLabel.com has launched a major social media push aiming to bring the surprise back to Christmas.
The campaign was developed to give something back to the brand’s loyal customer base and aims to drive awareness that even in tough economic times, giving loved ones a surprise at Christmas is still very much a reality.
Fans of GetTheLabel.com’s Facebook and Twitter pages will have lots of opportunities to win surprises from the online store as every day until Friday 21 December GetTheLabel.com will be posting Christmas themed questions for fans to answer. Those who answer correctly will be in with the chance of winning a surprise each week.
Customers who order from the site will also be in with a chance of finding a lucky golden star in their packages. From now until Christmas, the GetTheLabel,com team will be picking packages at random to place over 400 golden stars, those lucky enough to find one will be rewarded with a surprise with prizes ranging from UGG boots to GetTheLabel.com vouchers.
The retailer is also launching its ‘Christmas Party Fortnight’ at the beginning of December allowing fans to get style tips and win outfits for the party season by using the hashtag #DearSanta to Tweet their Christmas wish list to GetTheLabel.com.
The campaign finishes with the ’12 days of Christmas’, a two-week bonanza where fans can win prizes for their friends and family.