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Sky Movies announced as sponsor of Smooth Radio at the Movies film show
Sky Movies has been announced as the sponsor of Smooth Radio’s weekly film show, Smooth Radio at the Movies, in a deal set to begin tomorrow. The three month sponsorship will include an online...
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The Drum Jobs Round Up: Sofa and Chair Company, GFI, Larson Group & Footasylum
It’s that time of the week once more when we open the door to a world of tantalising possibility that exists in the UK employment market. Whether you’re actively seeking a new role or are simply...
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VCCP announce appointment of Weapon7 head of planning Dan Bowers as senior...
VCCP, the integrated communication agency, has announced the appointment of Dan Bowers (former head of planning at digital agency Weapon7) as its new senior planner. Bowers will assume the role in...
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Commercial Production: A look into its past, present and future
Jason Stone of David Reviews takes a look at how commercial production has evolved in the past decade, and how it will continue to change. Despite all the changes brought about by technology, the...
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Marine Stewardship Council appoints Surname & Surname to raise profile
The Marine Stewardship Council (MSC) has appointed Surname & Surname to help make fish fashionable. This follows the agency having curated QR-code sushi at Frieze Art Fair in 2012. James Simpson,...
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The future stars of TV production: including Ed Morris, Matt Huntley and...
Jason Stone of David Reviews looks at the future stars of the commercial production industry. Following on from Jason Stone's look into the past, present and future of the commercial production...
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We Are Social launches paid media offering led by David Gilbert
We Are Social has launched a new paid media offering, with David Gilbert, TBG Digital’s former sales and client services director, to lead the new service as media director. The new service from the...
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How to get a job in design: Design Council chief John Mathers offers advice...
In our new series with twistorstick speaking to leading figures about finding a job in industry, we get the views of Design Council CEO John Mathers Interview by Marc Shelkin With over 30 years of...
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Chinese universities are churning out design graduates while the UK...
Design Council CEO John Mathers has welcomed news of a government u-turn on proposals to reform education which would have left art and design out of the national curriculum, suggesting the plans...
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Cadbury unveils ad revealing ‘secret’ of flavour
Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk. Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an...
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London Fashion Week: Fashion’s digital embrace makes the style world more...
During the major fashion weeks, more and more labels have made their runway shows accessible to their consumers and wannabe consumers (me included) by embracing the digital world. According to Elle’s...
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The true value of cashback affiliates – two performance experts debate the issue
The role of cashback affiliate sites is a much debated issue within the performance industry. We asked two industry individuals to take each side of the debate – are cashback affiliates truly valuable...
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Arla Foods announced as sponsor for ITV Food. Glorious. Food. show
Arla Foods has been announced as the sponsor of new ITV cooking show Food. Glorious. Food., with sponsorship idents to be produced by CHI. The multi-platform package was negotiated by ITV Commercial,...
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The Chip Shop Awards Ad of the Week: Where's my dinner?
This week’s Chip Shop Awards ‘Ad of the Week’ winner is IAS b2b Marketing for its ‘Where’s my dinner?’ creative. ‘Ad of the Week’ is voted for each week via the Chip Shop Awards site and reflects the...
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Channel 4 to focus on interest-based targeting in data-pool initiative
Channel 4 is to focus on interest-based targeting as part of its data pool initiative ahead of exploring behavioural targeting opportunities later this year. The broadcaster is currently seeking 12...
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Pimp My Cause teams with CMW to launch 'The Year of Great Marketing Karma'...
Social enterprise Pimp My Cause has teamed with CMW to launch 'the year of Great Marketing Karma' with an app that analyses the user's employment history via LinkedIn. Pimp My Cause describes itself...
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Google searches for BT war and Apple gets hacked off
Another week of fun, with the headlines dominated by horsemeat (again), spurious Valentine’s Day stories and, of course, a rather shooty Olympian. A quick nod to Waitrose as well. Just a short while...
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Shop Direct Group unveils Carol Vorderman as isme.com style ambassador
Shop Direct Group brand isme.com has announced the appointment of Carol Vorderman as its new brand ambassador. This follows a poll of over 1,000 isme customers, which saw Vorderman named as the woman...
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McDonald's promotes classic menu items through 'The One and Only' online...
McDonalds has begun an online campaign to promote its core menu items, asking visitors to highlight their favourite classic item. ‘The One and Only’ campaign, developed by Razorfish, will aim to find...
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Marriott Hotels to drive awareness of its Marriott London Sevens sponsorship...
Marriott Hotels has appointed Partners Andrews Aldridge to create a TV ad driving awareness of the brand’s sponsorship of the Marriott London Sevens following a competitive pitch. Partners has been...
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