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Photowall and bonprix appoint Stickyeyes for Blogger Engagement
Mural and canvas print company, Photowall and online fashion retailer, bonprix have both signed up to Stickyeyes Blogger Engagement service. The digital marketing agency will now focus on helping both...
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Over half of UK iPad owners disgruntled with timing of new iPad 4 launch,...
The new iPad was unveiled by Apple CEO Tim Cook on 23 October, but initial consumer reaction suggests over half of UK iPad owners are disgruntled at the timing of the launch. 54 per cent of UK iPad...
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Lionel Zetter elected as CIPR president 2014
The Chartered Institute of Public Relations has announced that Lionel Zetter has been voted in as president-elect of the industry body, formally assuming the role in 2014. Zetter successfully saw off...
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Jamie Oliver launches iPad edition of Jamie Magazine with FutureFolio
Jamie Oliver’s Jamie Magazine has been brought to life in a fully HD interactive iPad edition by FutureFolio, the interactive tablet magazine creation software business from Future. The recipe-packed...
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Creative Round-Up: Association of Illustrators for Ted Baker, Red Design,...
The Drum brings you a round-up of some of the latest interesting creative work. Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work...
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Lord Patten intimates that George Entwistle may be forced to resign
BBC Trust chairman Lord Patten has intimated that BBC director general George Entwistle and other senior executives may be forced to resign after stating that they still ‘have legitimate questions to...
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Download your copy of The Drum: 26 October
Subscribers can download a copy of the latest issue of The Drum magazine here. This issue of The Drum features a look at the making of Bil Bungay's horror film, When the Lights Went Out, a special...
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Social Media is key to brands - but they shouldn’t get hung up on monetising it
There have been a couple of interesting deals in the past seven days, but I wanted to hold off on commenting on those until next week. Rather, this time I wanted to take a look at the world of social...
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The story behind the Bodyform viral, from Rubber Republic creative director...
The creative director behind the runaway success of the recent Bodyform viral, Rubber Republic's Matt Golding discusses the short timescale behind its conception, the reaction that the viral has...
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Upwardly mobile: Somo’s Jocelyn Bull discusses the challenge and beauty of...
In our latest installation in a series focusing on influential women in digital, Melina Jacovou, CEO, Propel London, speaks to Somo marketing director Jocelyn Bull. Earlier this year Somo was named...
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Komixx Entertainment signs with the7stars to promote kids' TV show Toby's...
Family entertainment media company, Komixx Entertainment (Komixx) has partnered with independent media planning and buying agency, the7stars to launch a seven-figure campaign for 2013, the £1.5...
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Bargain Booze awards McCann Manchester research and insight contract
Off licence and convenience chain, Bargain Booze has appointed integrated marketing agency McCann Manchester to conduct a full research and insight programme into the Bargain Booze family of brands....
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Empire launches marketing campaign to promote The Hobbit edition
Empire magazine is launching its biggest marketing campaign in seven years to promote a special edition dedicated to hotly anticipated film The Hobbit. The movie magazine's December issue will be...
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Students put new twist on anti-piracy advertising as part of Industry Trust...
Two young design students from London have created a new take on anti-piracy advertising for the UK film, TV and video industry by turning it on its head and making it “pro-cinema”. Launching...
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HTC launch partnership with MOBO Organisation
HTC has partnered with MOBO to provide a platform to engage and entertain music lovers as well as support those looking to make a career in the music industry. HTC and MOBO Organisation hope that...
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Ad of the Day: Jose Cuervo - Who's In?
Unless we're much mistaken this is a celebration of drunken adventures. Like the current Smirnoff campaign, the advertising on displayed here is stretching the limits of what's permissible. No...
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Oak Furniture Land launch Christmas ad campaign
Oak Furniture Land, the hardwood furniture retailer, has launched a new TV slot to promote its dining set offers in the run up to Christmas. Produced by Wordley Production Partners in collaboration...
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Sky launch first Now TV television advert
Sky has premiered the first television campaign for its internet TV service, Now TV. Created by WCRS this comprises two 40' spots dubbed ;Frank' and 'Alice', each consisting of a different short story...
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Very.co.uk pilots Blippar functionality in Fabulous magazine
Online retailer Very.co.uk has announced that it is to pilot Blippar functionality in a four page fashion advertorial, due to appear in Fabulous magazine this Sunday. The augmented reality technology...
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Sleep Council launches YouTube campaign to mark National Sleep In Day
If you find yourself lounging in bed at 11am this Sunday fret not for the Sleep Council, the UK trade association for bed manufacturers, has declared it National Sleep In Day. To mark the occasion a...
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