Stella Artois is to roll out a new campaign for its Cidre brand directed by Wim Wenders, who was behind the classic love story Wings of Desire.

The latest campaign, ‘The Simple Life’, aims to place a focus on both quality and craftsmanship for the Cidre premium product and features cinematography by Anthony Dod Mantle, who won an Oscar for his work on Slumdog Millionaire and also shot Dredd, released last year.

Featured within the campaign is Stella Artois Cidre’s Belgian provenance in an attempt to depict the ‘stylish lifestyle’ of Le President and his love of the fine things, such as premium apple and pear cider.

Andy Logan, marketing manager at Stella Artois Cidre, commented: “We are delighted to have been able to work with Wim Wenders to produce an advert which again reminds consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others.”

Created by Mother London, both a 30 and 40-second version of the advert will appear on TV until August, while a 60-second spot will run in cinemas over the same period.

Bauer Media has today announced the promotion of Abby Carvosso to the role of group managing director, where she will assume responsibility for all London brands, including heat and Closer.

Carvosso, who has held the role of MD for lifestyle and advertising since 2011, will continue to lead Bauer Media UK’s commercial strategy, with the aim of delivering effective advertising solutions.

Paul Keenan, chief executive at Bauer Media UK said: “Abby and the London team’s focus is to constantly develop our brands to be the most influential and trusted in their markets, providing content that is always engaging, targeted and relevant, everywhere that matters, when it matters.

“Abby’s new role will ensure that we continue to grow and evolve as a forward thinking, multi-platform business and use our expertise across the business to develop innovative, winning strategies for our world-class brands.”

In her new role, Carvosso will join the Bauer Media UK executive board.

Johnston Press has that Stephen van Rooyen is to become the newest recruit to its board when he joins the media group on 1 June as a non-executive director.

Currently the MD of sales & marketing at Sky van Rooyen has previously served as director of strategy at Virgin Media and held positions at both News International and Accenture.

Ian Russell, chairman of Johnston Press, commented: "I am delighted to welcome Stephen van Rooyen to the Board. Stephen has extensive experience and I am confident that his knowledge and perspective will add significant value to the business. We look forward to working with him in continuing to develop the Company.

“I would also like to thank Geoff for his commitment and contribution to the Company over the past three and a half years. He has made a considerable contribution to the development of our digital strategy over this period and we wish him all the best for the future."

Van Rooyen’s appointment follows the departure of Geoff Iddison who will leave the role at the end of June.

This week, Nike has promoted the launch of its new England kit in an out of home campaign.

The campaign was the first on blowUP media’s Manchester’s Piccadilly Gardens site.

Katrin Robertson, managing director of blowUP media, said: “By sponsoring something as cherished as the England football team, a big brand like Nike is looking to make a huge statement, using a giant poster allows them to do this – especially as there are few bigger than our new site in Manchester. Delivering big campaigns like this shows that giant posters can be both nimble and impactful.”

The campaign features Manchester United and England player Danny Welbeck.

We’re actually amazed that a brand like Typhoo has come to this – the use of a minor celebrity that you might just about recognise if you’re a fan of hillwalking shows (Ben Fogle) apparently running on a treadmill at home – and then sliding off it when distracted. Apparently this will sell boxes of tea – we doubt that.

The production values on the advert (are we sure this is going out on TV and not just YouTube?) are almost homemade and The Drum has to wonder if the budget was spent on acquiring the rights to the Girls Aloud track that Mr Fogle is listening to before his accident.

And the woman making the tea in the advert is Mrs Fogle – we checked.

Maybe it’s their bid for a new documentary series ‘At Home with the Fogles’. We really hope not though.

Almost 70 per cent of marketing and communications agency employees believe that their health is affected by their work, according to a survey conducted by The Drum.

We undertook the study this week following the news that a 24-year-old man working at a PR agency in China had died at his desk from a heart attack, reportedly due to “overwork”.

The research into working hours and pressures paints an unattractive picture of an industry where increasingly demanding deadlines from clients, long hours and miserly lunch breaks have become the norm.

Of the 250 respondents to our survey, 169 told us they believe work affects their health and almost 90 per cent (224 respondents) said pressure in work is increasing.

While programmes such as Mad Men romanticise an era of long lunches and lavish lifestyles, modern agency life bears little resemblance to the ad industry’s halcyon days.

Most respondents (44 per cent) snatch a mere 10 to 30 minutes for lunch and 23 per cent said their lunch break lasts 10 minutes or less. Just 31 per cent get anything close to a full hour for lunch on a daily basis.

For most people (64 per cent) a typical working day is 7 to 9 hours long, but an alarming 35 per cent of respondents said their average working day lasts more than 10 hours.

When asked to comment anonymously about their work life, respondents frequently referenced the rise of technology such as smartphones and the often difficult demands of clients as reasons for working above and beyond their contracted hours.

Here is a selection of the responses:

Ad agency employee, aged 25-40
“It's ridiculous. We're the most junior team but because our work is well received by clients they keep piling it on, while senior teams coast. Accounts we enjoy working on, we've been told to work on in our own time and pitches come after all paid work - so when we would sleep. Being junior we'd like some mentoring or training advice and told they'll provide it but when it comes to it, work takes priority and these things are postponed.”

Digital marketing agency employee, aged 25-40
“Always-on. I feel like I am my job. I remember my parents getting home from work at 6. I don't see my wife until 8-ish on a good night. We both have decent mid-level agency jobs. All we can manage on a night when we're both home is a quick dinner and collapse on the couch, where we fall asleep to whatever rubbish is on Netflix.”

Marketing agency employee, aged 45-50
“I have worked right through the night to complete work, freelance and employed, it's expected in the industry and no-one wants to turn work away. Although I currently don't work crazy long hours in the agency I'm at at the moment, I often have a lot of work to turn around quickly. As I've been doing the job nearly 20 years this does not bother me, I just get my head down and get on with it. Although my directors are pleased with my work, as a senior creative, I feel there's never enough hours in the day to give my job 100 per cent.”

Integrated agency employee, aged 50+
“I have been in the industry all my working life and so long hours are part of the job. When I was in creative/production we would work through the night at least once a week. Moving into Account Management was still the same with a minimum day of 7.00am to 7.00pm. Following a heart attack I have now reduced my hours. I am told to take it easy but still end up working 8.00am to 7.00pm on a daily basis with at least one day a week working till 10pm or the early hours.”

Marketing agency employee, aged 25-40
“I never worked such long hours client side. There I was always first in, last out but always within about a 9-10-hour day. In this first year in an agency I've learned that the culture praises those who put in the most ridiculous hours, even though it will do nothing to actually show gratitude. There's a real culture of being seen to stay late, whether work demands it or not.”

Digital agency employee aged 25-40
“My working day has grown arms and legs! In by 8am and frequently working until 10pm, working at least six hours each weekend also. Working in digital means I can't really switch off!”

Integrated agency employee aged 17-24
“Advancements in technology mean clients are far more demanding. They want/expect everything right away. We no longer have time to sit, plan and consider. Everything now is do, do, do. New tech mean there are no excuses for not just emailing over a PDF. Plus media schedules are now full of banners, pre-rolls, press, tablets etc.”

Integrated agency employee, aged 40-50
“The pressure comes from clients - they want everything faster and cheaper. So days are more manic and longer. But their briefs are more vague, they seem less qualified in real marketing practices (especially the digital clients) and have lower values. Their measures are wrong.”

Marketing agency employee, aged 40-50
“[Biggest effect on my average working day?] The inability to purchase a magic button which will answer the client conundrum of wanting work that is good, cheap and quick.”

Do these pressures sound familiar to you – or do you enjoy more of a work/life balance? Share your experiences in our comment section below.

Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (7 June).

Submit your vote before Wednesday 29 May to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

The British Lions are following in the footsteps of Captain Cook and making their way to Australia. In this ad, funded by one of rugby's biggest corporate supporters, some of the great figures from previous antipodean adventures get to put on antique maritime gear and mess about on a boat.

Agency: JWT London
Creative Director: Axel Chaldecott
Creative: Iain Weatherby / Daniel Hennessy
TV Producer: Doug Wade
Production Co: Outsider
Director: Dom & Nic
Producer: John Madsen
Photography: Alex Barber
Post Production: MPC
VFX Producer: Ian Luxford
Editing House: Final Cut
Editor: Struan Clay
Audio: 750MPH

The IAB Creative Showcase has revealed the winners and runners up for the month of April, including work from Pringles, Samsung and Nivea.

Over 10 per cent of British shoppers claim that a lack of mobile/online presence is putting them off shopping in independent stores according to research from shopping inspiration app Udozi.

According to the survey of 2,000 Brits a third (33 per cent) would like to see more boutique stores open on their local high street, with one in five keen to shop at pop-up stores. Over 15 per cent of shoppers are keen to support local independent stores but cite lack of web presence (10 per cent), expense (60 per cent) and difficulty in finding them (15 per cent) as the main reason they turn to national chains.

“Despite the demand for more independent retailers on Britain’s high-streets, failure to keep up with the latest technological innovations such as mobile means that many potential customers are unable discover hidden boutiques. Independent stores need to evolve and learn to embrace all channels for customer engagement if they want to survive – especially in times of austerity,” commented Alan Gabbay, founder of Udozi.

In terms of national retailers, over 30 per cent of those surveyed said they were their number one shopping location, with John Lewis being the most popular store with 29 per cent of responses followed by Debenhams (28 per cent) and Primark (22 per cent).

The research found consumers’ main gripes with national chains include over-crowding (37 per cent), lack of stock (24 per cent), changing room queues (22 per cent) and not being able to find the right products (19 per cent). Food and drinks stores were found to be the most likeable shops, with over half (58 per cent) of respondents claiming they disliked their local high-street when looking for fashion items.

A quarter of people say that the number of messages they receive is the main way they would measure the success of their birthday, research from gift card company One4All has found.

The research discovered that 76 per cent will post a greeting to friends on social media, but only 20 per cent said they expected to receive a birthday card through the post.

Declan Byrne, managing director UK of One4all, said: “Social media now plays a huge part in all of our lives and it’s interesting to see how it has impacted on the traditional birthday.

“It’s a social shift that is affecting many businesses who provide a service linked to birthday celebrations. For example, it’s led to us creating online group gifting, where friends can come together through social media to contribute to a joint gift.”

A third of people say that they find their own birthdays stressful and would rather celebrate someone else’s, while only 15 per cent say they would always have a birthday cake.

During yesterday’s Xbox One reveal announcement, rival gaming console Playstation ran a deliberately targeted online campaign to reach any related articles and advertise around them.

The mass takeover campaign, by Manning Gottlieb OMD, took a month to plan and ran across a number of key gaming sites that ran features and articles about the Xbox One reveal.

The takeovers ran across desktop, mobile and tablet and included Microsoft’s very own livestream, with pre roll also running across sites, including spoof content on the announcement.

YouTube was also targeted with pre-roll activity relating to Xbox, including a spoof video created by Videogamer, while a mass PPC search campaign covering all Xbox terms and related subjects to the announcement were incorporated.

Mobile exclusive activity also ran across male lifestyle and gaming titles.

Further activity is set to run over the next month around the announcement, with more information promised by Microsoft on Xbox One at E3 in June.

National charities Breakthrough Breast Cancer and Shelter have both turned to digital charity specialist Chameleon to help raise awareness of each cause.

Breakthrough Breast Cancer has tasked Chameleon with overhauling its online presence in a bid to encourage deeper engagement with existing supporters and create relationships with potential and new supporters.

The new site, which has been soft launched, has been enabled to run across desktop, tablet and smartphone and is fully responsive to provide optimal user experiences across all devices. Chameleon used Emotional Response Testing, a technique used for collecting user feedback on creative work, during the sites build in order to ensure the site appealed to the target audience.

“Our site is a key channel to help us communicate our work, need for support and the impact we are making for people affected by breast cancer. Drawing on their unique experience and insights from the digital charity space, Chameleon has designed a new online experience that’s intuitive, seamless and helps take the Breakthrough Breast Cancer brand to the next level,” said Deanne Gardner, assistant director of communications and brand management at Breakthrough Breast Cancer.

Jeremy Davis, client services director at Chameleon, added: “We set out to ensure that Breakthrough Breast Cancer stood out as an outstanding, innovative brand rather than a purely tactical platform. The website now portrays Breakthrough’s objectives and priorities and works as a key strategic tool. We’re thrilled that the insight gleaned from our research has also had organisation-wide, strategic impact.”

In terms of Shelter, Chameleon has been chosen as the charity’s new strategic platform to work across its online platforms on an ongoing basis, focusing on all aspects of the user’s journey from traffic acquisition through to donor conversions and event registrations.

The agency will also redesign the housing and homelessness charity’s existing donation and event management platforms as well as providing optimisation and conversion analysis to maximise online giving.

Of the appointment, James Hoare, head of data management and insight at Shelter, commented: “At Shelter we place great importance on keeping pace with digital developments. We set out to work with a digital partner who could support us across the spectrum of online fundraising – influencing each step on the journey people take from first contact through to becoming a supporter.”

Friends Reunited is facing a social media disaster after tweeting a picture of Woolwich with the like ‘Woolwich, in quieter times…long before alleged shootings and beheadings of today…’

The tweet, which has now been deleted, can still be seen through screen grabs, and appears to jumps on the news that two people are reported to have been shot in Woolwich, after armed police were called to a machete attack.

The area in east London has been shut down, with the Metropolitan Police describing the attack as ‘serious’, and London Air Ambulance confirming one patient was airlifted from the scene, while another was taken away by road ambulance.

Discussing the tweet by Friends Reunited, people on Twitter said the following:

Presume the @friendsreunited social media manager doesn't have family/loved ones/feelings of any sort? twitter.com/PoppyD/status/…

— Poppy Dinsey (@PoppyD) May 22, 2013

FYI Any brands thinking of being 'reactive' like @friendsreunited and tweeting around the horrific events in Wolwich. Don't. Just Don't

— Pete Hotchkiss (@petehotchkiss) May 22, 2013

So are @friendsreunited going to apologize for their previous tweet? Or just pretend it didn't happen...

— Megan Rex (@MeganRex) May 22, 2013

The Drum has not had a reply to a request to Friends Reunited about the tweet.

Today's jobs round-up bring roles for copywriters, marketing coordinators, digital communications officers and design managers.

Bolton College has a position available for a marketing copywriter and content developer with the skills to develop clear, concise content for a range of digital marketing platforms and print-based materials. Offering a salary between £19,961 and £21,824, applicants should have excellent proofreading skills, strong motivation and good IT literacy. The closing date for applications is 6 June.

A marketing coordinator is required at the University of the West of Scotland's corporate marketing department. Salary is being offered at between £21,383 and £25,504 and candidates should have a degree, or equivalent, and relevant marketing experience. Experience in the use and administration of an enterprise-level content management system and web analytics software would be beneficial. Applications should be submitted by 31 May.

Leeds College of Art is seeking a digital communications officer to lead the college's use of social media as a communications and marketing tool. Responsibilities include ensuring the college's public-facing web pages are kept up-to-date, consistent with the college image and brand and promoting the college through social media platforms. Salary for this position will be between £18,726 and £20,444 and the closing date for applications is 4 June.

A design manager role in the department of exhibitions and design is on offer with National Museums Scotland in east-central Scotland. The successful applicant will be responsible for 3D and 2D design and print services across all national museum sites, working with internal customers, visitor-engaging learning programmes, displays and exhibitions and marketing and communications. The closing date for applications is 27 May and salary will be between £30,629 and £34,305.

Become is seeking a copywriter for a client based in London for a salary of £30,000. Applicants should have good experience of writing online, offline, internal and external copy and an understanding of marketing and communications. Proficient MS Office skills are also required. Applications should be submitted by 31 May.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum's job section

Daily Mail and General Trust has revealed that its website MailOnline achieved a 61 per cent revenue growth while reaching an average of 117m average unique users during the first quarter of the year.

The newspaper publisher also revealed a 30 per cent increase in pre-tax profits and a 10 per cent increase in operating profits, despite a 6 per cent decline in reported revenue to £915m for the first half of 2013.

It has also recorded pre-tax profits for the first six months of the year rise to £137m and operating profit grow to £146m for 2013, with underlying revenue growing by 2 per cent and underlying operating profit up by 7 per cent.

Martin Morgan, CEO of DMGT said that the company had delivered a “good underlying performance” for the first half of the year as a result of its B2B companies and national consumer titles.

Revenue for the newspapers and MailOnline fell by 4 per cent to £306m as a result of an 8 per cent decline in print advertising revenue and a 6 per cent fall in circulation revenue, however revenue growth for MailOnline grew by 61 per cent during the same period as it reached an average of 117 million average unique visitors during the first quarter, a growth of 26 per cent on the previous year’s figure.

The MailOnline has grown its global audience, having invested in its US coverage and sales presence, with home page entries to the site account for 53 per cent of its UK traffic and 22 per cent of its US traffic during the first quarter.

Meanwhile, Metro saw a decline in revenue of 8 per cent in comparison with last year’s figures which saw Olympic themed advertising begin to appear prior to the Games. The Metro website however saw more than half of its global digital audience of 769,000 unique daily visitors come through mobile, with daily mobile visits of nearly 400,000 during March helping result in an increase in digital advertising revenue increase of 26 per cent.

Morgan continued: “As expected, reported operating profit increased despite a decline in reported revenue resulting from recent disposals.

“Our international B2B companies have increased their underlying revenues and profits by 6 per cent and 5 per cent respectively. Our UK consumer business, dmg media, continued to experience challenging conditions and underlying revenues were slightly down, although the increase in digital revenues more than offset the decline in print advertising revenues and the business delivered a 7 per cent underlying increase in operating profit.

“We have continued to actively manage our portfolio of businesses and have made several acquisitions and disposals during the period and into the second half, to improve the overall quality and growth prospects of the Group,” he added.

Meanwhile, reported revenue from other dmg media businesses, including Wowcher, the voucher discount deals business, saw a combined revenue decline of 62 per cent during the first quarter following the merger of The Zoopla Property Group with the Digital Property Group.

Video game Battlefield has been named the top Social Brand in the annual Social Brands 100 report.

The video game by Electronic Arts rose to the top of the list, beating out American Airlines into second place and Lufthansa into 3rd.

The rest of the top 10 was Thomson Holiday, Thomas Cook UK, Innocent, Argos, Seat Mexico, Tesco and Dr. Martens respectively.

A quarter of the list was made up of retail brands, while travel brands made up four of the top 10 list.

Steve Sponder, managing director of Headstream, commented: “With Social Brands 100 research showing an average of 10 per cent of marketing budgets assigned to social media activity, it’s firmly part of the mix now. It also feels like more brands are getting to grips with engagement in social spaces than a year ago. The challenge is not only getting customer service right in social spaces, but creating content which creates a loyal community of advocates in the long term.”

The research was compiled by Socialbakers which measure brand engagement through Facebook, Twitter and YouTube over a six week period, while Headstream surveyed a cross-section of brands in order to identify key trends.

The research found that on average, more could be done to better connect with people and create long-term loyalty as a result of lower engagement metrics being discovered within the report.

A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone.

The report from Unruly - Untapped Potential, The State of Sharing in the Alcohol Sector - found Budweiser's 'Brotherhood' ad for the Superbowl, a controversial ad from Russian vodka brand Neft and ads for Carlsberg and Heineken had been the main players.

Big drinks brands such as Diageo and SAB Miller were reported to be lagging behind, while wine brands attracting just one per cent of sharing activity across the last two quarters.

Insight director at Unruly, Ian Forrester, said: "The research found that some of the big alcohol brands - and subsectors - are vastly under performing in social video.

"For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

"Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice."

The report revealed alcohol brands accounted for 47.1 per cent of total FMCG/CPG shares in Q1 2013, helping to drive a 78.2 per cent quarter-on-quarter increase in the overall sector. It also reported the top 10 alcohol ads averaged two minutes and 16 seconds long.

Friends Reunited has apologised for a tweet sent yesterday in the aftermath of the Woolwich attack.

A member of staff tweeted with a picture, which was described as ‘Woolwich, in quieter times…long before alleged shootings and beheadings of today…’

Friends Reunited has now released a statement, saying: “An inappropriate tweet was put up by a member of staff. It was done without the approval of the company's management and was taken down within minutes. The member of staff responsible has been suspended with immediate effect pending a disciplinary hearing. We will make sure this never happens again.”

The death of a soldier at Woolwich has been declared a terrorist attack.

BSkyB has announced sign-off on a £49m deal spanning five years with Virgin Media Business that will usher in a tenfold increase in network speeds to up to 10Gbps.

The core of this new network is expected to be in place by the end of the year and will see around a third of Sky’s unbundled local exchanges connected to Sky’s own nationwide broadband network.

Mohamed Hammady, director of Sky Network Services at BSkyB, said: “As we see traffic on our network grow significantly year-on-year, this agreement provides us with the capacity we need to keep innovating for customers and as such are committed to maintaining our high-capacity network.”

Tony Grace, managing director, Virgin Media Business said: “High capacity connectivity is vital in today’s digitally driven world. Whilst we’re concentrating on developing better services for the public in our consumer division, we also believe that our high capacity network is ideally placed to provide the underlying infrastructure that can help other providers with their backhaul capacity needs.”