Tullo Marshall Warren’s senior data planner Mark Lindridge has been appointed as the new head of marketing effectiveness at Publicis Chemistry.

Lindridge, who has been at TMW since 2011, joins Publicis Chemistry this month and will work across all of the agency’s clients.

Chief strategy officer, Kevin Allen, who was appointed in March of this year, said of the hire: “Mark’s skill set extends way beyond traditional data planning and analytics into customer journey planning and social media. I’ve no doubt he will add significant value to both existing and new clients here at Publicis Chemistry.”

As senior data planner at TMW Lindridge was responsible for the planning and implementation of database build, eCRM communications and cross media reporting. Previously he spend four years at EHS 4D Discovery in the same role.

He has also worked with Spinnaker Direct, Harrison Troughton Wunderman, and Publicis Technology.

TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.

The shirt retailer has found that its social media customers are 2.3 times more likely to purchase online than people who come to its site via paid search ads, who are 1.53 times likely to spend.

Over the last year it has been gathering and uniting data from all its digital channels including social, display and paid search with the result that it can now separate the buying behaviours and preferences of people according to each channel.

TM Lewin’s digital marketing manager Guillaume Brocart told The Drum it can now determine the differences between the behaviours and attitudes of customers that come to its pages via different digital channels, which in turn has significantly altered its attribution modelling and budgeting.

It worked with Silverpop Engage to centralise all its customers and contact data, letting its marketing teams segment the data according to channel and see which ones drive conversions.

“Over the last year we have linked all our data channels together into one data capture page, hosted on Silverpop so we had social media, email, display and paid search all linking into the same page – the first time we had done that. We can tag customers to identify the differences in behaviour between those that may come via paid search and those that come through social and those two types behave very differently.

“Before we used to target both in the same way and then wondered why it didn’t work. Social customers are more engaged with us and we talk to them a lot about what is happening around the product, and have a higher propensity to buy than our search ones. In our path to conversion – any time social is involved in the conversion the lifetime value is higher and our attribution modelling has changed as a result,” he said.

Although many business decisions are still made on last-click attribution at TM Lewin, there is more focus on multi-click drivers, which has helped improve the transparency around the value of display, according to Brocart.

“When we were measuring on last click for display we were spending about £9,000 a month and only seeing a return of £200-£300. But we then started using a different model which splits into three parts : influencer, contributor and converter, and that showed display had a major role to play in the contributor part, which meant we could up our spend on that channel,” he said.

A major focus for the year is driving TM Lewin’s exposure and further uniting eCRM and social data to render its marketing more individually relevant for customers. Plans include building a loyalty programme and developing a single customer view across its entire portfolio.

It will kick off a major competition at the start of next month to coincide with Father's Day. The retailer, which already dresses the England cricket team, is giving away two tickets for the England vs New Zealand Cricket game, and is running campaign activity around it including a partnership with ESPN, which will drive traffic to the competition page. Brocart said the competition is its "biggest ever" and will be quadrupling its campaign investment from last year.

Half (50 per cent) of those working in marketing departments in the UK admit to having shared confidential information on the company, research from information management company Iron Mountain has found.

The research, conducted with Opinion Matters, surveyed 5021 office workers from the UK, Germany, Netherlands, Spain and France.

Marketing came second to HR, where 64 per cent admit sharing confidential information about the company, with 44 per cent revealing private information about colleagues, compared to 36 per cent in marketing.

However, it was discovered that only two per cent of those surveyed would turn to the marketing department first for confidential information about the business, with 38 per cent saying they would go to director-level and above.

Christian Toon, head of information risk at Iron Mountain Europe, said: “The study reveals a worrying correlation between employees with the greatest access to confidential information, and a willingness to share that information with colleagues.

“Companies need to realise that responsibility for information security should not be left to records managers and IT departments. Data protection is no longer a niche issue, every employee has a role to play. Information security is as much about embedding a culture of information responsibility in the workplace as it is about data protection and the effective management of sensitive information. It’s as much about recognising the data privacy rights of co-workers as it is about protecting customer information.

“Gossip and a genuine personal interest in our fellow workers are inevitable but companies would be well advised to develop and implement clear policies that inform employees on what information can and cannot be shared. What may seem like coffee chat in the office could soon be shared outside the business when employees clock off.”

The research was carried out in April 2013.

Today's round-up brings roles for designers, studio managers, account managers, digital experts and client services directors.

Selco builders warehouse is looking for a senior designer and studio manager responsible for the creative development, design and overall look and feel of creative. The role is based in the West Midlands and applicants should have experience of working with an in-house creative team as well as within a traditional marketing agency. Experience of setting up an in-house creative team would be an advantage. The closing date for applications is 21 June.

A designer is required at Pocapoc Creative based in Glasgow's Skypark to join an expanding team. Candidates should have at least three years' experience and be highly skilled in Adobe Suite. Demonstrable work on a broad range of products is also requires, including print, environments and digital, alongside excellent client facing skills with the ability to lead in selected presentations and pitches. Applications should be submitted by 3 June.

Weber Shandwick is seeking two account managers; one for PR and one for public affairs. Based in east-central Scotland, applicants for the PR role should have prior experience of media relations along with digital PR/social media skills. Candidates for the account manager position should bring plenty of experience and knowledge to the role. The closing date for applications is 3 June.

A head of digital position is available with Somethin' Else in London to lead the development and sales of company's commissioned work with broadcasters, advertising agencies, brands and publishers. Applicants should be independent and able to generate their own leads, as well as proactively lead responses to briefs as they come in. An excellent understanding of how advertisers and brands use content, especially digital media, is essential. The closing date for applications is 13 June.

Twist Recruitment is looking for a client services director for a client based in London offering a salary of £60,000-£70,000, and the closing date is approaching. Candidates should come from a design agency background and have the ability to lead an account handling team made up of industry heavy-weights. Applications should be submitted by 24 May.

To view the latest roles in advertising, design, digital media and marketing, visit The Drum's job section

Toshiba UK has entered into an exclusive marketing partnership with the upcoming Warner Bros. ‘Man of Steel’ film.

The collaboration sees Toshiba mount a UK-wide integrated marketing campaign covering retail, PR, online and social media offering fans the chance to win exclusive Man of Steel competitions. The campaign will also include branded retail activity, consumer engagement through PR and an interactive social media campaign run through Toshiba UK’s Facebook and Twitter pages.

The deal marks the next stage of Toshiba’s long-running strategy to align the brand with the home entrainment industry.

Senior marketing manager at Toshiba, Tarek Boudour, said the brand was “excited” to be partnering with Warner Bros., and commented: “Our ongoing strategy of movie partnerships has proven extremely successful in positioning the Toshiba brand at the forefront of high quality home entertainment. It is also great for our customers and fans who will have a unique opportunity to interact with our brand and Man of Steel across various consumer touchpoints.”

The accompanying retail promotion for consumers includes the chance to win 12 free cinema tickets with purchases of qualifying Toshiba LED TVs, laptops, Blu-Ray players and soundbars from Thursday 30 May. Through social media Toshiba and Man of Steel fans alike will be able to win a number of prizes through a range of competitions hosted on Toshiba’s social platforms. The headline prize being an all-expenses paid trip to Florida, where fans will be able to enjoy a Zero Gravity flight experience to fly like the Man of Steel himself. Another lucky fan will also win the chance to walk down the red carpet at the films European premiere in London’s Leicester Square.

Publicis agencies DigitasLBi and Razorfish have expanded the roles of Stephan Beringer to chief growth and strategy officer, and Anthony Lye to the role of global president of digital products and platforms.

The pair will both report to Bob Lord, CEO of Publicis Groupe’s Digital Technologies, in their newly created roles.

Lord said: “The appointments of Anthony and Stephan in a multi-agency role is in direct tribute to the expanding and global needs of marketers. DigitasLBi and Razorfish will continue to successfully operate as separate agencies with a unique marketplace voice and reputation. At the same time, I am equally convinced that there are opportunities for growth in creating highly- collaborative, fluid, precision teams, and a premium product cradle that fuels both agencies’ clients.”

This comes the day after DigitasLBi and Razorfish announced new international agency leadership appointments.

Beringer will be responsible for creating and deploying cross-agency teams that are tailor-made for current and potential clients.

Lye will hold responsibility for driving the multi-agency digital platform strategy and investment, and will work with the product development teams across DigitasLBi and Razorfish.

Škoda is set to unveil a CRM campaign next week with ais London, which looks to use positive reviews from the industry in order to promote the car.

ais London has created a DM pack, which will be sent to prospective Škoda customers and will target males aged 50 and older.

Sarah Chapman, website and CRM manager, at Škoda said: “We’re so pleased with the campaign. This is the first step in our new CRM strategy and ais London have brought their vast experience to the table, resulting in a campaign which encapsulates the Škoda message. The pack successfully demonstrates not only the great value of the entire range, but also reinforces the excellent reputation which Škoda has made for itself.”

Reviews from companies such as Top Gear, Auto Express and Car Buyer appear as an assortment of press clippings cut and pasted onto the page.

Stella brought in the big guns for this ad, getting acclaimed film-maker Wim Wenders to direct. The execution fits snugly alongside the other ads in this campaign and matches them for style and tone; with the protagonist narrating an account of his life which makes it sound far humbler than it is.

Agency: Mother
TV Producer: James Lethem
Production Co: 2AM Films
Director: Wim Wenders
Producer: Nick Crabb
Photography: Anthony Dod Mantle
Production Manager: Alice Morris
Post Production: MPC
Editor: Toni Froschhammer

@BOYADEE, a musician and filmmaker, revealed that he has been offered up to £75,000 to give his eyewitness account of the Woolwich attack, and apologised for ignoring reporters including Jon Snow.

Yesterday, he has tweeted saying that he was ‘going to the shop for some fruit and veg’ when he saw the incident.

It was a tweet from @BOYADEE’s account that first mentioned beheading, before he began describing what was taking place in strong detail.

Ohhhhh myyyy God!!!! I just see a man with hishead chopped off right in front of my eyes!

— Boya Dee (@BOYADEE) May 22, 2013

His Twitter account rose to over 23,000 followers overnight, and today he posted explaining why he had not replied to the media.

Thanks for all the kind messages. What I saw yesterday was horrific & my subsequent tweets said it all.

— Boya Dee (@BOYADEE) May 23, 2013

Apologies to all the news reporters i ignored (including you Jon Snow) but I really do not have anything else to say on the matter.

— Boya Dee (@BOYADEE) May 23, 2013

Since the incident occurred, I've been offered up to £75k from media outlets for my story. I've turned them all down.

— Boya Dee (@BOYADEE) May 23, 2013

This story is not about ME And doesn't need to be sensationalised anymore by me selling my story for a few bucks.

— Boya Dee (@BOYADEE) May 23, 2013

He has been praised on Twitter for his stance.

Virgin Media has been revealed as the Presenting Partner of Athletics for the Glasgow 2014 Commonwealth Games.

The communications and entertainment company, which employs around 800 people in the east end of the city, is the latest partner to team up with the games.

Virgin Media is expected to help promote the Games through its marketing and communications in the build-up to the occasion.

Jeff Dodds, chief marketing officer at Virgin Media, said that Glasgow 2014 would bring together the greatest athletes across the Commonwealth to participate in one of Scotland’s largest ever sporting events.

“With our Home Nation heroes and international superstars, we’re getting behind Glasgow and can’t wait to build on an amazing track record of success,” he added.

Glasgow 2014 will take place between 23 July to 3 August 2014.

Britain’s councils are diversifying their service offer into the realms of social media by dealing with customers directly on platforms such as Twitter & Facebook, according to a survey.

Produced by accountancy firm BDO it shows that such use is near ubiquitous with 98 per cent of councils harnessing social media in some form, an acknowledgement that 75 per cent of consumers hold an active Facebook account.

It has been estimated that the use of such services could save the taxpayer and users around £1.2bn by 2015 but the report warns that, thus far, only 5 per cent have been able to demonstrate savings in excess of £10k.

Kate Denham, senior manager in BDO’s local government advisory team, wrote in the guardian: “… the demand for mobile access to services is striking. One London borough we recently spoke to found that 70-80% of hits to its website were coming from mobile phones or tablets.

“The good news is that local authority attitudes to social media are changing: moving away from being traditionally risk-averse. Although one in three local authorities still has a block on social media use as standard, last year that figure was more than one in two – which is a seismic shift in local government terms, especially in an area historically considered pretty risky.”

Following the murder of Lee Rigby at Woolwich on Wednesday, ‘Woolwich’ was mentioned almost half a million on Twitter in the 24 hours that followed, research from social media intelligence company NetBase has found.

Former Blue Peter presenter Richard Bacon has reflected upon his shock sacking from the children’s show during a stint on ITV’s Daybreak to promote his new memoirs.

Bacon was fired back in 1998 after he confessed to the BBC that he was a cannabis user but perhaps the most galling episode of the whole sorry saga came when he was forced to hand in his famous blue ship badge.

Recalling the episode Bacon said: “As I got up to leave, they demanded one more thing of me. This must be the only formality a Blue Peter presenter has in common with being in the Los Angeles Police Department – when you leave they ask you to hand in your badge.”

Britain’s second most famous Bacon was forced to confess after his drug dealer recognised recognised him from the telly and threatened to expose him.

It wasn’t all bad news though, one fan – a then teenage Sienna Miller, revealed years after the event that she had written to the BBC pleading with them to reconsider.

GO Outdoors has unveiled a new TV ad in the run up to the bank holiday weekend, narrated by Brian Blessed.

Created by Uber, the advert shows outdoor enthusiasts racing across the UK countryside in unison to reach the latest GO Outdoors sale before it ends.

Greg Clark, managing director at Uber, said: “We’ve focused again on an advert that would stand out giving maximum impact in a short period across the weekend. Brian Blessed was an ideal choice for us. His voice is one of the most instantly-recognisable in the country. And his passion for the outdoors made him a perfect fit.

“The superior production values lift the whole advert and we’re hoping for another positive response from GO Outdoors customers old and new."

The ad follows a creative by Uber which looked to celebrate that at the start of May, the snow had finally disappeared.

Russel Bennet, head of marketing for GO Outdoors, said: “We received an incredible response to our ‘the snow has gone’ advert. It had our fastest-growing view count ever on YouTube. And the volume of positive social media conversations followed on from that. We wanted to quickly follow up that good work with another creative advert. And we’re delighted with the result.”

The advert runs on all major channels this bank holiday weekend.

TeamRock has appointed Jimmy Docherty as commercial director of its new international multi-media content creation and distribution business.

Doherty joins TeamRock from Real and Smooth Radio Scotland where he held the role of sales director. He brings with him more than 17 years’ worth of broadcast experience, mainly on the creative side. In 2007 he joined what was then GMG Radio Scotland as head of creative, before becoming sales director in 2010.

As commercial director he has been tasked with partnership building, promotions and sponsorship opportunities with relevant clients and brands as no spot advertising will be sold on the station.

“I am delighted to have secured someone of Jimmy’s caliber into the TeamRock family. His role will be to get out into the rock community, which is both passionate and valuable and develop a more specific commercial model across our multiple platforms including magazines, radio and digital,” said Billy Anderson, chief executive of TeamRock.

Docherty added: “TeamRock is not a traditional media business and I'm not a traditional commercial director, so in many ways we are the perfect fit. To say I'm hugely excited about joining the business is an understatement and I'm really looking forward to working with the talented and innovative team behind TeamRock, helping to build something that we all feel is going to be amazing.”

The ‘Football For Friendship’ scheme, which will see the world’s first ever International Children’s Forum for sport, fronted and hosted by former World Cup winner Franz Beckenbauer on Saturday, has appointed the Logistik Group to handle PR activation and the event.

The event brief for the forum, which will take place in Westminster on the morning of the UEFA Champions League Final, will look to see Logistik create a standout visual experience to captivate those involved and create an unparalleled day for the 600 children, aged 10-16.

Joint managing director of Logistik, James Wilkins, said: “It is great for Logistik to be working on an event like ‘Football For Friendship’ to create a multi-faceted campaign to capture the imagination of over 600 people at the Forum itself and millions of people across the world through PR activation. We are utilising our position as a diverse communications agency to not only deliver an outstanding event but also a comprehensive PR campaign to showcase grassroots sport at its very best. ”

Logistik will also handle a pre and post-event PR campaign for ‘Football For Friendship’, including raising awareness of the scheme in in national, regional, online and broadcast press; utilising Franz Beckenbauer’s role as a global ambassador; and handling the social media.

Jo Thomas, assistant head of performance marketing, LBi
In order to increase affiliate traffic via mobile platforms, advertisers need to make information available to publishers to allow them to understand which products/services to push on their own mobile sites. This will encourage the right type of traffic and customer coming through to the final purchase point on site. Advertisers can also help by having mobile optimised sites which will generally encourage strong mobile affiliates to promote the site on their own ones.

Kevin Edwards, strategy director, Affiliate Window
While handset and tablet traffic is consistently indexing above 20 per cent, mobile marketing is in its infancy. We’re undergoing a rapid period of both internal and external education, working with engaged advertisers to establish proof of concept. In turn this can be case studied and used to inform future planning.

Publisher opportunities through mobile are still largely focused around incentivised online to offline traffic and while these are compelling, do not help advertisers who aren’t on the high street. New mobile propositions will help contextualise the opportunity; there is no doubt there is a huge appetite for making mobile work through the channel.

Helen Southgate, managing director, affilinet
Both the advertiser and affiliate need to have mobile optimised pages to ensure there is a seamless journey for the customer. In just a few years, mobile traffic will exceed that from fixed line connections. As such optimising mobile is no longer about being ahead of the game, it’s about ensuring you’re in the game.

Think about your consumer. How are they interacting with your site? What purchase stage are they at? Use this knowledge to create a seamless and easy experience to optimise traffic and conversion. Lastly, ensure that there is tracking for affiliates in place, simple yet surprisingly often overlooked.

Mary Keane-Dawson, digital media lead consultant and board advisor
By realising that the physical and the mobile experience need to work together to generate a consumer engagement ie. a sale, a visit, a download, an interaction with data capture. Customers have a increasingly superficial relationship with the majority of brands via a touch screen, or at least a rather less reverential one. Consequently being pushed promotions and discounts to your smartphone because of your location is a pretty blunt way of affecting the consumer’s view of a brand experience.

Affiliates need to accept that being more creative in terms of engagement through mobile content, apps etc rather than simply ramming offers into someone’s face is going to become much more effective in making people do stuff, optimising sales revenues and building brand loyalty.

Florian Gramshammer, UK country manager, Commission Junction
The mobile channel brings plenty of new opportunities for advertisers and publishers but it comes with a set of its own obstacles. Of course both, advertisers and publishers, must adapt their websites with responsive design and mobile specific versions and features of their sites in order to provide a consistent user experience.

The consumer engagement lifecycle has the potential to take on completely new forms when today’s mobile-enabled customer interacts with publisher and advertiser websites. Engagement, conversion and customer retention have become a more complex, and more exciting for marketers at the same time.

Working together in an endeavour to engage the mobile consumer needs more than just technology and great looking apps and websites. Some of the most attractive opportunities we see today for advertisers and publishers to work together are found in location-based and social marketing applications.
 
Sharing of data and consistent tracking processes are key, particularly where in-store promotions are on the list of marketing objectives. Commission Junction provides mobile tracking certification to ensure advertisers and publishers can rely on the best tracking technologies; we also enable a number of successful mobile to offline marketing efforts.

Ellie Edwards-Scott, managing director, Quisma UK
The issue that we’re seeing here is that there is a slight disconnect between what publishers and advertisers perceive as premium inventory. Publishers are still in relatively unknown territory when it comes to correctly valuing their own mobile inventory, rather due to the explosion of interest by advertisers in the past six-12 months. Rather than guesswork valuation, mobile needs some research to accurately ascertain advertiser value, to lend this platform the credence it needs to grow properly.

This feature is published as part of The Drum's quarterly Performance supplement, sponsored by:

Tablet image courtesy of Shutterstock

Two men have been arrested for on suspicion of inciting racial or religious hatred following statements posted on Twitter about the murder of Lee Rigby.

Avon and Somerset Police made the arrests following complaints from members of the public about the tweets.

Detective Inspector Ed Yaxley said in a statement: "The men were arrested under the Public Order Act on suspicion of inciting racial or religious hatred. Our inquiries into these comments continue.

"These comments were directed against a section of our community. Comments such as these are completely unacceptable and only cause more harm to our community in Bristol.

"People should stop and think about what they say on social media before making statements as the consequences could be serious."

According to Sky News, the men arrested are aged 22 and 23, and come from Bristol. They were arrested in the early hours of this morning.

Almost 500,000 tweets were send about the incident in the 24 hours after the attack.

The Guardian is moving its domain from co.uk to .com, to mark the digital first strategy and the worldwide growth of the brand.

The move will see the various Guardian websites in the UK and US become streamlined.

Tanya Cordrey, Guardian News & Media's chief digital officer, revealed the change in a blog, saying: “Our audience is no longer primarily in the UK. Every month, our online content is accessed from almost every country around the world. In fact, UK users now represent just a third of our total audience.

“This may be a small URL change but it marks a big step for the Guardian and reflects our evolution from a much-respected national print newspaper based only in the UK – reaching hundreds of thousands of people once a day – to a leading global news and media brand, with offices around the world, and an ever-growing worldwide audience accessing Guardian journalism every minute of every day.”

This comes as yesterday’s ABCs found the site reach 470 million page views.

The survey of 1,000 UK consumers centred on five overarching themes: trustworthiness, leading edge, corporate citizenship which included environmental responsibility, engagement, and presence.

The top five brands in the index – Google, Amazon, BBC, Microsoft and eBay – generate high ratings in all categories but stole the edge on competitors due to their use of technology, either to adapt to existing consumer needs or shape and change behaviours.

The top 10 positions went to a mix of pureplay and traditional legacy brands, with Microsoft taking third position, having scored highly for product innovation and being classed as a leading edge brand. The BBC meanwhile came in at fourth with consumers maintaining high levels of trust and engagement with the brand.

eBay took fifth position, with respondents citing the online retailer as both trustworthy and leading edge. People spend an average of 17 minutes on eBay assessing and reassessing bids, and it was cited as having “changed the consumer landscape”, by prompting new behaviours and meeting existing demands, according to the study.

Apple missed out on a top five slot, trailing Google in sixth position. However it was classed as a leading edge and iconic brand, just not to the same extent as those companies in the top five. Mistakes made over the fact it failed to include Google Maps – a superior mapping product to its own version – on its iPhone 5 were among reasons why it ranked lower in the list, according to the report.

Facebook also missed out on a top five position due to the fact it does not yet command the same level of trust as the top five. However, it is regarded as leading edge and has shaped people’s behaviour so took seventh position, leaving Twitter at 47th.

Marks & Spencer was the top ranking high street retailer, finishing in eighth position with respondents praising its strong presence, trustworthiness and its delivery of a consistent message.

Royal Mail came in ninth overall, also scoring high on trust as well as for managing to remain relevant in the evolving online landscape, while Visa takes 10th place having scored highly for its strong presence.

The report found a high correlation between those brands with the highest influence and those with biggest market share – proving that influence does contribute to bottom line. But, according to Ipsos ASI director Gareth Jones, the results show that a strong brand presence, largely driven by advertising, is not enough to ensure a place in the top 10 most influential brands in consumers’ minds.

He said: “Tailoring products and services to how people live their lives and even changing their behaviours by identifying their needs are the reasons why these brands have reached the top 10. You don’t have to be a technology brand to be seen as leading edge, even using technology in small ways such as to allow shopping online and picking up in-store – that is the kind of thing that can change how consumers behave.”