Twitter users have received another libel warning following a 'substantial' damages agreement between actor Riz Ahmed and freelance journalist Hardeep Singh after Ahmed accused Singh of being a bigot in a tweet.

The news follows the Sally Bercow libel ruling, in which a tweet posted by Bercow about Lord McAlpine was deemed defamatory by the High Court.

Both Bercow and Singh have advised social media users to think before they tweet.

Ahmed, who starred in the film The Reluctant Fundamentalist, accused Singh of being a bigot in June last year after the journalist wrote an article for the Telegraph headlined: "It's time to stop using the word 'Asians'", reports the Press Gazette. Ahmed also claimed Singh had once tried to punch him.

The article written by Singh had requested journalists stop referring to 'Asian' sex grooming gangs because it was offensive to other British Asians.

Ahmed has retracted the allegations and made an apology to Singh, alongside an agreement to pay substantial damages, saying: "I wish to withdraw and apologise for both of my allegations and I recognise in particular that you were not in the vicinity of the Jazz Cafe nor have you ever tried to punch me. It was simply a case of mistaken identity on my part."

Sally Bercow said she had learned her lesson "the hard way" after the High Court ruling and came to a damages settlement with Lord McAlpine over her tweet, which implied a connection between the Tory politician and a Newsnight investigation into allegations of paedophilia.

Both Lord McAlpine and Hardeep Singh will donate their damages to charity.

Have the recent high profile Twitter libel cases changed your approach to tweeting? Let us know in the comment section below.

The International Gateway for Gifted Youth (IGGY) website, dubbed ‘the thinking teenager’s Facebook’ has reportedly signed up over 2,500 teenagers.

According to the Independent, the social networking website was created by staff at Warwick University for members between the ages of 13 and 18, where they are face with a number of mind-bending questions and puzzles to challenge them while also offering them the opportunity to interact online.

Challenges cover topics such as science, maths, history, politics and creative writing and members can interact with a number of mentors who are students at the university.

Content providers on the site include the National Grid, Severn Trent Water, Polar explorer Mark Wood and Phillip Allan Events.

The site has been live since October last year.

There aren't many campaigns that routinely make us laugh out loud but this is one of them. The discontent is writ large across the face of a father of four as his wife reveals that she likes both the branded nappies and their less expensive alternative; and you know the nature of what's coming - but the joy of these ads is that it's still funny.

Agency: McCann Erickson (Manchester)
Creative Director: Neil Lancaster / Dave Price
TV Producer: Emma Hughes
Production Co: Moxie Pictures
Director: MJ Delaney
Producer: Dominic Delaney
Photography: Giorgio Bruni
Editing House: tenthree
Editor: Rebecca Luff

The BBC has denied claims that it is ‘thunderously racist’ in the casting of Doctor Who and the portrayal of alien races.

A new series of essays titled 'Doctor Who and Race' suggested that the BBC should cast a black or Asian actor as the Time Lord, and added that the Doctor seemed ‘dismissive’ of black companions.

However, the BBC called these claims ‘groundless’, adding: "Doctor Who has a strong track record of diverse casting among both regular and guest cast. Freema Agyeman became the first black companion and Noel Clarke starred in a major role for five years [Mickey Smith]."

The series of essays also suggested that Doctor Who portrays primitive cultures as 'savages'.

Tandler.Doerje. CEO and partner, Marcus Tandler gave the audience at the ionSearch 2013 conference a whistlestop tour through 477 slides to illustrate where the future of search lies and how marketers can ensure their campaigns aren't on the path to destruction.

Tandler, who heads up Munich-based SEO agency Tandler.Doerje was one of the keynote speakers at this second annual ionSearch conference, held last month in Leeds, which brought together search experts to discuss and share industry tips.

Other speakers at the 2013 event included Shain Shapiro, UK community coordinator at Hootsuite; Sam Crocker, SEO director at OMD UK; Nicola Stott from TheMedia Flow; founder of Siege Media Ross Hudgens; and head of business development at SEOmoz, Andrew Dumont.

Vimto is set to return to TV screens as it launches a multi-million pound marketing campaign this summer with the aim of promoting the brand towards teens.

The campaign will see the ‘lowrider’ TV ad, created by driven with animation by The Mill, revamped to reveal the brand’s raspberry character.

The TV ad will launch from 3 June, and will be supported by social media, sampling, money-off coupons, promotions, and in-store POS. It will also be advertised on sites such as MTV and music-sharing sites.

Vimto brand manager, Clare Pritchard, said: “Our summer marketing campaign links up all the different types of media we’re investing in to ensure we reach 90 per cent of teens in the UK, who will see the activity 12 times. It will enable us to build on our Facebook following of over 365,000 fans and continue to engage with them to create year round demand.

“We’re also working with retailers to promote the brand to shoppers to increase the opportunities for purchase.”

The three month campaign will promote new branded entertainment and competitions developed exclusively for its Facebook page.

Vimto has also created a partnership with Sony’s music video website, vevo, which will see advertising on exclusive music video premieres, sponsorship of a ‘Feel Good Summer Tunes’ theme week and a three-day takeover of the ‘What’s Hot’ chart of the most talked about videos on social media.

Today's jobs round-up brings roles for copywriters, marketing coordinators, marketing managers and digital account managers.

Bolton College has a position available for a marketing copywriter and content developer with the skills to develop clear, concise content for a range of digital marketing platforms and print-based materials. Offering a salary between £19,961 and £21,824, applicants should have excellent proofreading skills, strong motivation and good IT literacy. The closing date for applications is 6 June.

A marketing coordinator is required at the University of the West of Scotland's corporate marketing department. Salary is being offered at between £21,383 and £25,504 and candidates should have a degree, or equivalent, and relevant marketing experience. Experience in the use and administration of an enterprise-level content management system and web analytics software would be beneficial. Applications should be submitted by 31 May.

Midland Valley is seeking a marketing manager/head of geoscience marketing for a position in west-central Scotland. The company provides structural geology software and consulting services to the upstream oil, gas and mineral industries and is looking for a creative and energetic marketing manager to promote products and services to the global market. Applicants should have a first degree in geology or a general marketing qualification and the role will involve international travel.

Havas Lynx is looking for a digital account manager to join its Manchester-based team. The agency is looking for candidates who can demonstrate solid experience from an integrated or digital agency environment alongside developing strong technical understanding of the digital landscape. Applicants should have excellent communication skills and the ability to bring opinions and ideas on digital initiatives.

Become is seeking a copywriter for a client based in London for a salary of £30,000. Applicants should have good experience of writing online, offline, internal and external copy and an understanding of marketing and communications. Proficient MS Office skills are also required. Applications should be submitted by 31 May.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum's job section

Staffordshire County Council has unveiled a tender for provision of media buying for Destination Staffordshire.

The two-year nine-month contract, which has an option to extend, is valued at between £104,000 and £360,000.

The contract will include procurement of advertising space through various media including print and digital, in national and regional press.

Destination Staffordshire is a partnership of public and private sector organisations engaged with the tourism industry, formed seven years ago with the purpose of developing the size and value of the tourism industry in Staffordshire.

2012 was a significant year for Samsung, with the South Korean electronics giant’s brand value soaring as its sponsorship of the London Olympic Games was bolstered by an array of new products and campaigns across all of its lines.

Seventeenth in Ipsos Mori’s influential brands rankings and ninth in Interbrand’s global brand scales, there’s no doubt that this is a company worth keeping an eye on as it continues its meteoric rise to the top. And it is a success story that has not gone unnoticed by the judges of this year’s The Drum Marketing Awards, who voted Samsung their brand of the year. Here we take a look at what marketers can learn from a successful year for Samsung.

THE BIG CAMPAIGN
Sponsorship of 2012 Olympic & Paralympic Games: By far one of the most important moves from Samsung was its sponsorship of the Games, particularly the Torch Relay, which resulted in an estimated 14 million people across the UK seeing the Samsung branded bus.

Samsung capitalised on the massive public interest in the Games by putting interaction high on the priorities list. With the slogan ‘Everyone’s Olympic Games’, people were given opportunities ranging from carrying the Olympic Flame to taking part in a Samsung Hope Relay, interacting digitally with ‘Team Samsung’ ambassadors and tagging themselves in the Samsung ‘Big Cheer’. It formed part of Samsung’s strategy to use the Games as an opportunity to directly engage with as many people as possible before, during and after the Games through technology and taking the brand into the nation’s homes.

Samsung’s online presence was helped by the integration of its Galaxy S III and Note into the opening ceremony of the Olympics, which further increased social media interest.

LAUNCHES AND PARTNERSHIPS
In addition to Olympics sponsorship, 2012 saw Samsung launch an impressive array of new innovative products and bespoke partnerships to help elevate the brand’s aspirational qualities and establish prime positioning within the market.

We Are David Bailey: Working with the world-famous photographer, Samsung found a group of amateurs sharing his name, in a fully integrated, wide-reaching campaign to highlight the capabilities of the Samsung NX Smart Camera via advertising, retail, PR and social media.

Galaxy S III launch: Samsung welcomed the world’s media to the global launch of its flagship Galaxy S III mobile device at London’s Earls Court. Samsung then employed the services of singing star Pixie Lott to heighten interest in the product with a special appearance at the Samsung brand store in Westfield Stratford City in May, together with a launch event for lifestyle media at the Natural History Museum’s Darwin Centre. The brand used the opportunity to promote a ‘human’ and ‘nature-inspired’ characteristics of the Galaxy S III.

Galaxy Note 10.1 launch: Samsung again used the celebrity pull to generate interest in a launch event. A star-studded VIP event at One Mayfair in central London saw Kylie Minogue perform in a bespoke dress made from the Galaxy Note 10.1, designed exclusively by Matthew Williamson to an audience of UK media, celebrities and Samsung partners.

Robbie Williams sponsorship: And so the celebs continue, this time with Samsung’s headline sponsorship of the Robbie Williams’ Take The Crown tour show, which showcased the Galaxy camera as a hero product. The sponsorship was an opportunity for extensive branding - including 60 branded taxis across London, Manchester and Glasgow offering fans a chance to meet the star by tweeting pictures of them – experiential activity and product giveaways at his O2 London gigs. A programme of media interviews saw the former Take That star discussing his relationship with the Samsung brand.

Win a Pro Contract: Samsung targeted young males and the youth market with a pioneering campaign offering the opportunity of a lifetime for football fans – to become professional footballers. The campaign maximised impact via media partnerships and high-reaching social channels, as well as increasing brand awareness among the key audience of football fans.

The X Factor sponsorship: Samsung achieved invaluable TV audience access with its high profile sponsorship of the 2012 series of The X Factor, which delivered regular TV ad spots throughout the entire series and provided a media value of £5m. Online exposure was gained by contestants recording a total of 20 online video diaries using the Galaxy Note 10.1 and Samsung branding appearing on the show’s website. In addition, an exclusive X Factor Android app for Samsung customer was trailed prominently during the live shows.

The Prince’s Trust and Samsung Celebrate Success Awards: Samsung acted as the title sponsor for this awards programme, which celebrates young people who have changed their lives and those who have played a part in supporting the work of The Prince’s Trust.

Jubilee Time Capsule: Samsung didn’t let the buzz of the Royal Jubilee pass it by and again used it as an opportunity to engage directly with the public. As a Royal warrant holder, Samsung provided a Galaxy Note 10.1 to store content relating to the memories and recollections of the past 60 years from over 37,000 people to mark the Queen’s Diamond Jubilee. The brand provided screen for displaying the digital content submissions at the presentation to Her Majesty and enable overseas contributors to get involved via Skype.

Conde Nast partnerships: Samsung reached out to print audiences when it partnered with GQ and Wired to publicise its smart TV range and raise its brand perception with their readers. Samsung Smart TV sponsored an invitation-only breakfast event at the Wired 2012 conference, with guests discussing the potential and impact of the smart revolution. An exclusive reader event with Olympic hero Alex Partridge took place with GQ.

RESULTS
During the Olympics, the brand experienced significant direct results, such as brand connection growing 29 per cent and brand sentiment by 35 per cent, while visits to the brand’s website saw a 111 per cent uplift – a bigger increase than any other Olympic sponsor. The Galaxy S III went on to become the UK’s top selling handset following the Olympic opening ceremony, while sales of its smartphones in general led the way to a strong position over competitors, with Samsung becoming the global leader for smartphone shipments ahead of Apple and Nokia.

This buzz carried through to social media, where Samsung added an extra 32,000 Twitter followers and 100,000 Facebook fans during the Olympic Torch Relay and Olympic Games period, with the electronics giant claiming the largest share of voice through social media and the best UK Twitter reach among the Olympics worldwide partners.
2012 saw Samsung overtake Nokia as the world’s biggest smartphone manufacturer and its smartphone market share grew from 27 per cent in January 2012 to over 20 per cent in July 2012. Samsung is currently the number one TV manufacturer and the most awarded TV brand in the UK.

Samsung announced a host of new products at the Consumer Electronics Show in Las Vegas at the beginning of the year, including the S9 4K TV, and is showing no signs of slowing down as its brand value continues to climb and further infiltrate its varying markets.

Having worked with Samsung on a series of campaigns, agency Cheil spoke to The Drum about the success of the brand.

MD of Cheil UK, Matt Pye, said: The key objective for Samsung last year was to increase their most preferred score. Following successful launches of the Samsung Galaxy S3 and the activation around the London 2012 – Samsung achieved a 93 per cent uplift in brand scores and the most successful Olympic activation in history – all of which were worked on by Cheil.

The Galaxy S3 launch helped make the Galaxy S3 most successful of the time, while the Olympics activation – from the Torch Bearer Relay float to the pop up PIN stores – created a compelling platform for consumer engagement. Cheil’s idea to launch the NX camera range, by working with David Bailey to recruit an army of his namesakes to showcase the NX range as a camera that turns everyday people into professionals, formed the basis of an integrated campaign through the line using everything from print, TV, PR and social media.

The NX campaign saw its latest iteration recently with an eBay auction featuring photography from David Bailey namesakes as well as the man himself, at a star-studded bash in London which raised a significant amount of money for Marie Curie Cancer Care.

Samsung has always been synonymous with great, innovative products. We’ve started to deliver more emotional engagement so that people are starting to have a deeper relationship with the brand than they’ve ever had before; Samsung works with its agencies to help people accelerate discoveries and possibilities through its innovative products.

Samsung was named Brand of the Year at this year's Drum Marketing Awards earlier this month. The full list of winners from the night can be viewed here.

For more information about The Drum Marketing Awards, or to register your interest for next year’s Awards, visit The Drum Marketing Awards website

Here at The Drum, we are steeling ourselves to publish an edition of our magazine like no other.

For the first time in our history, on 3 July we will take the unprecedented step of attempting to produce a complete edition of The Drum in front of a live audience in London.

By joining us on the day, not only will you get a unique fly on the wall insight into every decision that goes into making The Drum – from choosing the cover art to the layout of pages.

But more than that, you will have the opportunity to shape the magazine itself by quizzing our stellar cast of interviewees and helping decide the angles we should take across a raft of features.

That’s why everybody there will get an editorial credit in The Drum.

You’ll be able to take part as our editorial team grill top marketers from the worlds of retail, leisure and travel.

Those being interviewed will include the acclaimed designer Wayne Hemingway, Diesel’s head of retail Pablo Sueiras and Universal Music’s communications director Selina Webb.

Gordon Young, editor of The Drum, said: “The events team caught me in a weak moment – because normally The Drum editorial team would never have agreed to this.

“However, as much as it might be a little uncomfortable for us, it will give the audience some great insight into some fascinating issues. And we’re sure they will also leave marvelling at the sheer professionalism and supreme competence of the editorial department.”

If you’ve ever wondered how a magazine comes together, The Drum Live will give you a unique opportunity to peer behind the curtain.

You can find more information and a booking form on The Drum Live website.

Former home secretary Jack Straw has weighed into a debate on whether or not religious extremists should be allowed to preach hatred on TV by warning that any overt ban would only empower them.

Straw's intervention comes in the wake of current home secretary Theresa May’s announcement that she would ask regulators to block extremists from broadcasting their views in the wake of public outcry the BBCs decision to interview extremist group leader Anjem Choudary.

Speaking during the Hay Festival Straw said: “You have to be very careful indeed about depriving people space to utter opinions that the rest of us don’t like.

“One of the most intolerant and least successful measures that the Conservative government introduced was a decision to ban the IRA people from the airwaves. Actors had to do it.

“It was a great recruiting sergeant for them. The point about living in a democracy is that you have to put up with people expressing views you really disagree with.”

Broadcast regulator Ofcom currently only has the power to intervene after content has been aired, rendering them powerless to interfere in the editorial decisions of broadcasters.

PR guru Max Clifford is due to appear in court later this morning after being charged with 11 alleged indecent assaults committed between 1966 and 1985.

He will take his place in the dock later this morning at Westminster Magistrates Court to answer charges relating to seven different women and girls between the ages of 14 and 19 and led to Clifford’s arrest in December last year.

This took place under the auspices of Operation Yewtree, the investigation launched into Jimmy Saville, but Clifford’s arrest is unrelated.

Instead unconnected allegations relating to Clifford surfaced in the wake of widespread publicity given to the disgraced former DJ and his crimes.

Describing the claims as ‘completely false’ Clifford has vowed to clear his name in court.

A controversial South African advert urging President Jacob Zuma to take action to curb the trade in lion bones is the subject of a court action brought by a campaign group after it was abruptly removed from Johannesburg’s main airport last year.

The poster depicted Zuma staring down the barrel of a gun at a young lion cub along with the words ‘Our lions are being slaughtered to make bogus sex potions for Asia. Will President Zuma save them? Urge him to stop the deadly bone trade now.’

It was said cited by airport management as being a ‘PR disaster’ for South Africa - prompting its rapid removal within nine days but campaign group Avaaz, which masterminded the piece, claim that the airport authorities violated freedom of expression by pulling it down.

The lucrative Asian trade in lion bones has ris4en by 250 per cent between 2008 and 2010 – although the South African government claims that these are sourced from commercial breeding farms and do not affect wild populations.

It is believed there could be as few as 20,000 lions left in Africa after a population fall of 80 per cent over the past 50 years.

Over a third (36 per cent) of UK shoppers do the majority of their shopping online, with the average monthly online spend soaring from £56 to £113 in the past decade.

The research, carried out by broadband comparison site broadbandchoices.co.uk, did, however, find that 32 per cent of the 2,000 surveyed still do the majority of their shopping on the high street.

Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk, said: “It is no surprise to see online shopping becoming the favoured method for so many consumers. Broadband has revolutionised the way we browse and buy goods and services and the best deals these days are usually found online. Years ago shoppers would have had to trawl several different shops to check they were getting the best deal – time consuming and tiring. Nowadays, with just a few clicks, you can find a list of retailers selling the item you want, compare prices on a multitude of comparison sites, and even check customer reviews before you buy.

“While the British high street will always be an integral part of the shopping experience, we expect to see a continued increase in the amount of money spent online during 2013, and continued variation in the devices used for these purchases.”

It was found that more than one in 10 admitted to buying something online at least once a day or more; with a quarter planning to spend more online in 2013 than they did in any previous year.

The Centre for Retail Research has published a study into UK High Streets which predicts that by 2018 as many as one in five stores could have closed down.

The gloomy prognosis for the next five years comes amidst the growing migration of people to the internet for their shopping, a shift which could result in 62,000 stores closing their doors.

It is expected that the proportion of shopping done via the internet will double to 22 per cent over this time frame with pharmacies, health and beauty stores likely to be amongst the first affected.

Next in line will be specialists in music, books, cards, stationery and gifts with DIY shops falling not far behind with all this redundant real estate is likely to be remodelled as housing.

Contrasting the sharply diverging costs associated with a High Street shop or out of town warehouse the CRR estimate the former to cost as much as £10k a month and the latter as little as £650 a month.

At present there are an estimated 280,000 shops across the country with the comparable figure for 2018 put at 220,000.

The Chip Shop Awards has announced the nominations for its People’s Choice award, following a week of voting by the public.

The awards, which celebrates creativity with no limits and allow entrants to create fake ads for categories such as best ad applied to an unusual medium; best use of bad taste; and best remake of an existing advert, will announce the winner of the People’s Choice award at the awards ceremony on 6 June at the Ministry of Sound in London.

The shortlist was created by the public, based on the ten ads which received the most votes.

Reports have emerged suggesting that Yahoo! is to continue its acquisitions spree with the purchase of Hulu, just days after picking up Tumblr for over a billion dollars.

Several bidders are thought to be in the running for the video website with a price tag of around $600m being thrown around, although Yahoo! has refused to confirm the speculation.

It is believed that negotiations are currently underway in relation to licensing rights for content as well as the degree of control programming companies may exert over their media.

Any bid to wrest control of Hulu would be seen as an overt move to challenge the likes of Google which has made hay following its purchase of YouTube.

Yahoo! would also be competing directly with Time Warner Cable which is mulling the purchase of a 33 per cent equity stake in the firm.

Tesco has signed an agreement with ITV to screen a clutch of classic dramas; including Hells Kitchen, Cold Feet and Prime Suspect, on its Clubcard TV platform.

The ad-supported service for 16m Tesco Clubcard holders will include 160 episodes from the dramas as well as content from A Touch of Frost, Cracker, Inspector Morse and others.

Developed by the Tesco movie and TV service blinkbox the service will be supported by targeted advertising based on users’ shopping habits.

Scott Deutrom, MD of Clubcard TV, said: “It’s great news for fans of quality drama that some of ITV’s best loved shows are coming to Clubcard TV. This is a significant new deal for us as many of the shows added will appeal to our heartland audience.”

Neale Dennett, controller pay and distribution at ITV, said: “We are committed to producing and distributing the highest quality content across commercially viable platforms. We are delighted that this deal with Tesco extends opportunities for ITV viewers to access our content in new and diverse ways.”

Chupa Chups is set to launch its new range of lollipops, Kolormania, through a multi-channel ‘sweet or sharp’ consumer campaign with creative digital agency Maynard Malone.

The agency has been briefed to launch and grow the new Chupa Chups UK Facebook community to 50,000 likes, while supporting the sampling of the new Kolormania range.

David Leal, brand manager at Chupa Chups, said: "Maynard Malone's proposal stood out as it combines highly creative ideas with solid digital performance. We are increasingly seeing digital campaigns sit at the centre of our communications planning, and Maynard Malone are our trusted partner for strategy and execution."

The campaign will include POS activation encouraging consumers to scan a QR code directing them to the online campaign platform, allowing them to automatically receive either a reward, the ‘Sweet’ part of the campaign, or being tasked to complete a quickly, on-brand challenge, the ‘Sharp’ aspect.

Maynard Malone managing director, Ameet Chandarana, said: "Chupa Chups is a global icon and working with them on accessing the value of the youth-category is a challenge we relish as marketers. Plus secretly Chupa Chups is one of those brands the kid inside all of us always wanted to work with!"

"We've had great satisfaction in developing a campaign which puts mobile and social at the heart of the engagement and really taps into the digital behaviours of the teen audience. It's also a great example of how technology and behaviour can be married to achieve really tangible goals for Chupa Chups, at the same time as respecting their brand credentials.”

Grow Wild, a new four-year campaign inviting people to come together and sow UK native wild flowers, has engaged SomeOne to create the branding for the Big Lottery-funded project.

Working together with The Royal Botanic Gardens, Kew, SomeOne has created an identity which aims to visualise the act of hand planting and has been designed to be flexible enough to cover the range of activities that will be undertaken as part of the initiative.

“SomeOne did a great job of interpreting a tough brief in a fresh and exciting way. I’m happy to say we get a lot of compliments on Grow Wild’s branding,” said Claire Harcup, programme manager for Grow Wild.

From spring 2014, Grow Wild is distributing one million seed-sowing kits across the UK to encourage the public, in particular young people, to plant the native varieties. Over three years Grow Wild aims to reach 30 million people, encouraging three million people to take direct action and achieve two million plantings. As part of the campaign SomeOne was tasked with creating an identity that would work on local authority websites as well as guerrilla advertising in inner-city areas. To enrich the campaign, illustrator Celyn Brazier was commissioned to create bespoke key imagery.

Of the initiative, SomeOne co-founder, David Law, commented: “Grow Wild will inspire people to transform where they live, bringing colour and surprise to our streets and turning our gardens and windowsills into wildlife-friendly wild flower patches. At the same time, the campaign will raise awareness of UK wild flowers and the fact we are in danger of losing them.”