Today’s jobs round-up brings roles for UX designer, graphic and digital designers, client development specialists, marketing executives and marketing managers.

ITV is looking for a UX designer to take up a role in London in its user experience team. Applicants should bring significant experience gained from working at a blue chip or equivalent company and should have worked on a range of different projects across platforms such as mobile, desktop and TV. Solid experience of user-centred design processes is also import in this role, along with knowledge of visual design and interaction design.

A graphic and digital designer is required at Berry Bros & Rudd in the south-east of England. Offering a salary of up to £30,000, responsibilities will include understanding and effectively disseminating and evolving brand guidelines, creating all necessary artwork and building and labelling the company’s image library. Candidates should have experience within a B2C environment and have experience of working with and/or managing external agencies. The closing date for applications is 30 August.

Taylor O’Brien is seeking a head of client development in the north-west of England to generate new leads, develop and maintain the sales pipeline, plan and prepare proposals and identify scope, objective and deliverables. Applicants should have a minimum of five years’ experience in a top level strategy and marketing agency and demonstrate a proven track record of generating new business leads. Salary for this position is £35,000 and applications should be submitted by 30 August.

A marketing executive position is available at BioClad in Harrogate to push the digital and online side of the business. Applicants should have product branding design and development skills, an understanding of Google Analytics and Adwords, graphic design skills and social media management experience. Duties will include handling PR channels and social media presence and delivering current online marketing activities. The closing date for applications is 22 August and salary is set at £18,000-£24,000.

Denholm is looking for a marketing manager for a client based in west-central Scotland. Offering a salary of between £30,000 and £35,000, responsibilities will include the development and roll out of divisional marketing campaigns and reviewing and measuring the effectiveness of marketing and communication campaigns. Candidates should come from a marketing background with an emphasis on acquisition and brand management.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum’s job section

Nick Pollard, the former head of Sky News who conducted a review into the BBC’s decision to drop its Jimmy Savile investigation, has criticised the broadcasters ‘one paced, bland and naïve’ news coverage.

The outspoken attack came during a stint on The Media Show on Radio 4, a platform from which Pollard railed against ‘predictable’ coverage which failed to generate the ideas of other newsrooms.

Pollard said: “It’s very predictable [and] tends to be one pace. Nothing ever surprises you. I don’t think you get the sense that someone has said, ‘I’ve got a really great idea of how to portray this story, the angle it might take’.

“It just runs on and I think there’s a slight tendency to naivety in some of the coverage, particularly of home news stories.

“I get the impression as a viewer that they’re slightly too keen on latching on to pressure groups, special interest groups.”

Criticising the level of bureaucracy in the organisation Pollard added: “One of the reasons for the slight blandness in BBC television news is the fact you can’t see the hand of an individual in it. The places that I have worked that have produced the best journalism, short chains of command are the key.”

A BBC spokesperson insisted the organisation gave ‘impartial and independent’ news coverage.

A teenager has committed suicide after webcam footage of him conversing with who he thought was a teenage girl on Skype was used to blackmail him.

Daniel Perry, 17, engaged the person in video conversation but the girls profile was in fact fake, part of a ploy by scammers to dupe unsuspecting people to compromise themselves online, in the hope of later extracting money from the victim.

This saw Perry threatened with having the footage released to friends and family unless he stumped up, alongside a warning that he would be ‘better off dead’ if he failed to do so.
Less than an hour later Perry chose to jump off the Forth Road Bridge instead.

The incident, which took place on 15 July, came to light in the wake of concern surrounding social networking site Ask.fm which has been linked to the deaths of four other teenagers following instances of bullying.
Perry was himself said to have been the victim of abuse himself on the platform.

Nicola Perry, Daniel’s mother, said of her son: “Knowing him as I do, he has felt embarrassed, horrified and has thought he’s let everybody down.

“… he wasn’t doing anything wrong, just what anyone his age might do, but this scam is all about exploiting young people. Whoever is behind this scam has manipulated the footage. These people are clever and dangerous.”

The ASA has confirmed that it has received three complaints over an advert for a taxi firm that has been criticised by a rape charity for the way it shows a woman in distress.

The advertising watchdog told The Drum that the complaints – which say that the ad is offensive because it suggests the woman had been attacked and could have avoided that by using the advertiser’s taxi services – are currently being assessed.

A decision on whether or not to investigate the Data Cars ad is expected to be made next week.

Data Cars manager Les Chapman said: “The way we viewed the image, it is simply a girl who has gone out on a hot summer evening and the predicable British weather has opened the heavens and she got soaking wet.

“This is something we see every year and this year we decided to place an advertising campaign with this in mind.”

Everton would top the Premier League if it were based on social media performance, with Norwich city taking second place and Manchester United coming third, according to RadiumOne.

The rankings were calculated by the number of stories shared about each team on popular sports news websites, combined with how effectively each club has been interacting with its fans in the run up to the start of the season this weekend.

In terms of comments, Manchester United scored the highest, with 191,590 in a 30 day period, while also garnering 8,633,798 likes in total.

Abeed Janmohamed, commercial director for RadiumOne, commented: “David Moyes would be kicking himself if the social performance of teams decided their standings at the end of the season. Despite Manchester United having an enormous following, our research goes to show that, in social at least, size isn’t everything.

“The results tell us that the clubs that are doing the best are the ones who make the most out of the audience that they have, too much focus in recent years has been on ‘vanity metrics’, collecting as many followers and fans as possible, but in reality a more qualitative approach is the most effective way for brands to relate to their audiences rather than taking part in a simple popularity contest. What this shows, I think, is that the clubs that have spent decades cultivating a strong community of real football fans are best placed to take advantage of social media, with passionate fans actively engaging with their clubs. It might be possible to buy success on the pitch, but you can’t buy meaningful engagement.”

Over the 30 days, Aston Villa made the most posts – 337 – while Stoke City came bottom of the league with only 12.

The British Film Institute has released a raft of previously unseen footage to the public after supplying a range of exclusive material for Samsung’s Smart TV app.

Highlights of the haul include a screen test by Audrey Hepburn and a collection from early film pioneers Mitchell and Kenyon, all of which are collated across seven separate web channels.

Only available on Samsung interconnected televisions it will also include a section curated by experts at the BFI National Archive called Treasures from the Archive.

These include early clips of Edwardian life including holiday makers on Blackpool’s Victoria Pier in 1904 and a Punch and Judy show in Halifax from 1901.

More recent content is also provided, including early work from Ridley Scott, Shane Meadows, Derek Jarman and Ken Russell, alongside early performances from actors including Daniel Craig, Samantha Morton and Sean Bean.

NatWest has used Vine as part of a social media campaign to promote its new student account.

The series of nine short and simple videos – ranging from online banking tips to simple ways to save money – form part of a wider ATL and social media campaign entitled ‘Be Uniproof’.

Based on hints and tips students need to be financially savvy at university, the Be Uniproof campaign includes targeted student radio and website advertising in addition to the extensive social media activity.

Of the student account, that offers an overdraft of up to £2,000, text alerts, mobile banking apps and a free tastecard, Judith Fraser, head of student account at RBS and NatWest, said: “NatWest has a long tradition of providing students with high quality accounts and services that they really value. We know that students are looking to have a great time at university whilst keeping their finances under control – that’s why features like the free tastecard and our industry-leading online and mobile banking services will help make budgeting easier than ever.”

The number of active Twitter users in the UK has risen to top 10m for the first time, driven by a surge in interest from individuals in the 18-34 demographic, according to a new report from eMarketer.

The milestone was hit after the micro-blogging platform added 1.3m new users over the past 12 months, a net gain of more than 15 per cent.

Extrapolating this trend forwards the report’s authors project that Twitter will continue to grow, reaching 12.2m in 2015 and nigh on 14m by 2017.

Twitter now reaches 20.8 per cent of UK internet users with that number set to grow to 26.6 per cent by 2017.

These overall figures mask significant difference amongst differing sections of the population however with younger people; especially those aged 18-24 and 25-34, far more likely to participate – reaching 44.9 per cent and 39.6 per cent respectively.

The University of Hertfordshire has unveiled its Clearing 2013 initiative after announcing the appointment of 999 Design to its creative roster following a competitive pitch and tender process

The three-year appointment covers all aspects of the University’s brand consultancy, creative services and graphic design and sees 999 Design currently tasked with working on a range of key projects.

Of the appointment, Aileen Geraghty, 999 MD, said: “This roster appointment not only endorses 999’s experience in the education sector but the key role that brand communications now play within the (education) marketplace as forward thinking Universities look to their brands to achieve the cut through needed in such competitive times. We are already immersed in some really interesting challenges for the University of Hertfordshire that support this thinking.”

The first project to go live is the University’s Clearing 2013 integrated campaign which begins roll-out this week and consists of outdoor, national press, digital banners, social media, email and web. Four and six sheet advertising is also being deployed across key site in the region as well as London train and underground stations.

The creative itself features in turning negating into positive and plays on common phrases related to optimism. Aimed at A-level students the campaign focuses on the thought that all is not lost and the opportunities studying at the University of Hertfordshire can offer.

“We wanted to tap into the frame of mind of a student finding themselves going through clearing and reassure them that their future can still be bright, while also exposing the facilities and attitude of the University,” commented Lisa Grace, senior designer at 999.

“We also wanted to avoid the typical ‘smiling student’ style of many Clearing campaigns and create something that would have real stand out and resonate with the target audience. We believe that the subtle sense of humour and simple, bold illustrations used in this campaign will help to achieve this and also help to begin building a more distinct and recognisable personality for the University of Hertfordshire.”

Tesco Finest has been announced as the sponsor of ITV drama Downton Abbey, in the brand’s first TV sponsorship.

The deal is set to include a fully integrated sponsorship package across broadcast, mobile and online platforms.

David Wood, UK marketing director at Tesco, said: “We are really excited to be working with Britain’s best loved drama. Downton Abbey is a great brand fit for Tesco Finest. The show is well crafted, authentic, and inspiring. The partnership will build on these fundamental elements, bringing them to life across multiple platforms as we gear up for an exciting few months for Finest.”

The deal for the sponsorship was handled by Initiative on behalf of Tesco, and ITV Commercial.

Mark Trinder, sales director ITV commercial and online, said: “The coming together of two of the UK’s most high profile brands this Autumn in Tesco Finest and Downton Abbey makes for a high-impact partnership. The package is a great example of how partnering with ITV can enhance a brand’s appeal to the benefit of our customers and viewers.”

Just a third of business owners in the UK have an understanding of affiliate marketing, a study has revealed.

Only 34 per cent of businesses surveyed by European affiliate marketing company Optimus Performance Marketing (OPM) could accurately describe what affiliate marketing was and 72 per cent said they felt they needed to invest more time into learning about it.

Of the 516 SMEs which took part, 26 per cent said they have an affiliate marketing programme in place for their business while 31 per cent said they would consider it. However, 44 per cent of businesses said a lack of knowledge on affiliate marketing was preventing them from implementing a strategy, and of those who had one or were considering it, more than half (51 per cent) said an external agency was or would be involved.

Managing director at OPM, Mark Russell, said: “The results are rather similar to what we expected among small to medium business owners, with a lack of knowledge apparent.

“It’s a shame that so many don’t realise the potential benefits of affiliate marketing, especially seeing as though so many of these business owners had an e-commerce element to their company and a transactional website.”

Affiliate marketing allows businesses to make money online through rewarding affiliate online publishers for enticing customers through their own marketing efforts.

The Sun has today announced the appointment of David Robinson to the role of marketing director; having previously worked on Sun+ marketing and sales ahead of its launch earlier this month.

Robinson replaces Rob Painter, who has been appointed as marketing director for Sky Betting and Gaming.

He said: “I am absolutely delighted to be joining The Sun team at this pivotal moment in the brand’s history. Working alongside world-beating sales, marketing and editorial colleagues, I am immensely proud to be given this opportunity to be a key part of the brand’s exciting future.”

Robinson joined News UK from BBC Worldwide in August 2010, first in the role of head of customer engagement before becoming director of customer retention at the start of last year.

News UK chief marketing officer Katie Vanneck-Smith said: “As a former publisher at BBC Worldwide, David brings a wealth of commercial and marketing acumen.

“In his three years working across the News UK estate, David has established himself as a well-respected member of the team.

“His passion and understanding of The Sun brand, a proven track record of innovative marketing, as well as his leadership and collaborative qualities – demonstrated in leading the launch of Sun+ – I am greatly excited by his appointment to the role.”

Swiss design agency Rosenstar GmbH appears to be leading the way at this halfway stage in the voting with many Drum readers clicking ‘Like’ for their brand and packaging design for Weinbau Ottiger in our Creative Round-Up sponsored by Synergist.

Hot on their heels are Kollor Design with their branding, visual identity and web design for Swedish engineering firm Griab; adam+eveddb’s controversial Marmite ad; Pearlfisher’s packaging for allergy-free brand ilumi; ButterflyCannon’s work for RedLeg Rum; and once again royal baby fever takes hold with Publicis Blueprint’s George ad for namesake Prince George also steadily gathering votes.

The Brand Union’s ABSOLUT Craft, Aesop’s Bristows chewy bonbons and Anthem NY’s Kellogg’s packaging all stand a fair chance of making it into the 30 August issue of The Drum, with international entries from Little Big Brands and Established also creeping up in the rankings.

All is not lost, and everything is still to play for at this stage. Remember this is the section of the magazine that you, The Drum readers, decide. Make sure you cast your vote before midday on Wednesday 21 August to see your favourite in the magazine.

Due to popular demand the Creative Round-Up will be going weekly as of next week with two round-ups published for each magazine. If you would like to submit work for consideration please email gillian.west@thedrum.com.

The Drum's Creative Round-Up is sponsored by Synergist.

New Matcha-based drinks range Vivid has engaged BrandOpus to create its branding and identity ahead of its launch nationwide.

Stocked in independent chains such as Whole Foods Market and Planet Organic from this month, Vivid is the brainchild of entrepreneur James Shillcock, who spotted an opportunity to enter the health drinks market with a range of beverages blended with super-food Matcha.

Tasked with creating branding that evoked the benefits of Matcha as a healthy mental boost, BrandOpus designed a brand identity that integrates the word Vivid with an outline of an active head, conveying the idea that Vivid invigorates, encourages and stimulates the mind.

“We’re thrilled with the creation of the Vivid brand. BrandOpus has brilliantly captured the benefits of an invigorated and focused mind that Matcha delivers. We've got a pack that asserts our unique space in the lifestyle & health drinks market and allows Vivid to lead the flourishing Matcha RTD category,” commented Vivid founder Shillcock.

BrandOpus’ involvement spans brand creation, packaging, digital design, point of sale, and print advertising.

Of the project, Paul Taylor, executive creative director at BrandOpus, added: “We were tasked with creating a brand that would reflect the unique proposition of a chilled matcha drink. The brand identity establishes a metaphor for the effect that matcha has on your mind. This acts as a shortcut for consumers to understand what makes Vivid different to its competitors. The bold and vivid colours of the brand deliver standout and differentiation in a colourful and congested category.”

HMRC has announced the appointment of Engine to work across all HMRC advertising campaigns over the next two years.

The appointment, made following an eight way pitch, comes after Engine group company WCRS carried out a campaign for the government department last year, which suggested that people would find ‘inner peace’ by getting their tax returns in on time.

Simon Peck, managing director at WCRS, said: “We are delighted to continue and extend our relationship with HMRC, and look forward to developing more record breaking campaigns.”

WCRS will now handle all campaigns for HRMC, while PHD will continue to handle planning.

Research conducted by Optimus Performance Marketing has found that two thirds of small to medium businesses don’t know what affiliate marketing is, with just a third of respondents able to offer an accurate description.

This is despite research conducted by the Internet Advertising Bureau (IAB) and PWC published in January this year revealing that the performance industry is worth £9bn.

Here, a cross-section of the industry react to the news, discuss how perceptions of the performance marketing industry can be changed, and why more education is needed to ensure advertisers understand the value of the channel.

Bosses of TV soap Coronation Street have suspended actor Chris Fountain after he was revealed as the identity behind rapper ‘The Phantom’ and had posted videos on YouTube with lyrics about rape and violence.

The 25 year old, who plays Tommy Duckworth, said he’d made the videos over a year ago as a musical experiment but an ITV spokesperson said the content was “totally unacceptable”.

According to the Independent, the lyrics included: “I will f*ck anybody up in the worst way, rape a b*tch on her birthday” and “I’m a mother*cking demon, I’ll stab you in the face with a diseased needle.”

In the videos, Fountain wore a Halloween-style mask with a baseball cap and hoodie to hide his identity.

Fountain released a statement apologising for the videos.

“I would like to sincerely apologise for any offence I have caused. I am deeply ashamed by the lyrics and very much regret my behaviour.”

A spokeswoman for Coronation Street added that further enquiries would take place into the matter.

The incident adds to a stream of high profile stories examining the way in which women are treated on social media platforms. Last month, Caroline Criado-Perez became the first of a string of women targeted with rape threats after her part in a successful campaign to have a woman adorn a British banknote.

Rooney, Bale and Suarez dominate the conversation about football on Twitter ahead of the start of Premier League football, research from Crimson Hexagon’s ForSight tool has discovered.

The research, which looked at 62,510 Twitter posts, found that overall volumes up by 226 per cent across the time period – May 26 through August 13 – as momentum builds towards start of season and end of transfer window.

It was found that Suarez was mentioned in 30 per cent of conversations; while Rooney was mentioned in 25 per cent and Bale was mentioned in 22 per cent.

Research from RadiumOne suggested that Everton would win the Premier League if it was based on social media.

John Lewis has today unveiled its first TV advertising campaign to promote its home insurance products.

The campaign was created by advertising agency adam&eveDDB and directed by Dougal Wilson, and consists of one 90-second, 60-second and 30-second national TV ad, as well as national press and online.

Head of marketing for John Lewis Insurance, Keith Bibby, said: “Our first TV campaign marks a real step change in the ambitions for our insurance business. We know customers trust our brand and love our products, which focus on integrity and service, so the aim of this campaign is to reinforce that message with existing customers while reaching new audiences.”

Created through stop-animation, the soundtrack for the TV advert is Scottish singer songwriter Nina Nesbitt singing a version of Fleetwood Mac’s ‘Don’t Stop’.

John Lewis marketing director, Craig Inglis, said: “In a market crowded with insurance advertising, we wanted to create a truly standout campaign that focused on the things in our lives that we all care about the most. I think the result is a beautiful, uplifting film, complemented by a knock-out vocal from Nina, and we hope the message will ring true with our customers.”

Unveiled on social media today, the ad will air on TV for the first time during Harry Potter and the Order of the Phoenix on ITV1 tomorrow.

Manning Gottlieb OMD handled planning for the £5m campaign, which is set to run for seven weeks; while Steak is handling the social media for the campaign, which will see Vine users given the opportunity to submit videos which reflect what matters to them most.

Vauxhall will be the first advertiser to use Channel 4’s new digital ad product, Adapt, which allows advertisers to target audience by age and gender demographic on its 4oD service.

The partnership was brokered by Carat and will launch today, 16 August. Vauxhall will use its video ad spot on 4oD to deliver male and female versions of an ad promoting new city car Adam.

Matthew Eagle, broadcast manager at Carat, said: “The Adapt targeting format will enable clients to move into a space with data driven targeting at the heart, allowing us to continue our mission to drive real business value for our clients.”

Andy Freeman, head of digital and relationship marketing at Vauxhall, added: “For the launch of Adam, we know that VOD is a very important channel to reach our target consumer, but we want to ensure that the content we serve to audiences is as relevant as it can be.”