M&S has revealed the identity of a dozen high-flying women who will front a big budget advertising campaign courtesy of a photograph picturing the 12 stars assembled at a Buckinghamshire hotel.

Rumoured to have set the retailer back upwards of £100k alone the snap features Dame Helen Mirren surrounded by other high fliers; including Ellie Goulding as well as singers Twiggy and Danii Minogue.

One of their numbers has stoked controversy amongst followers of the High Street brand however, with many registering their displeasure at the selection of Tracy Emin, whose wild antics aren’t felt to be in keeping with M&S’s family-friendly image.

Describing the work as ‘modern portraiture’ M&S marketing director Steven Sharp said that the campaign amounted to a bid to be ‘taken seriously’ in the market – and presumably arrest a two year dry spell of declining sales.

Google has provoked a storm of controversy after asserting that it is not subject to UK privacy laws in defence of its alleged snooping on British internet users – by circumventing privacy settings on Apple gadgets to track browsing history.

In a bid to have a court case filed against it for this infringement by a group of Britons thrown out the search giant has said that as it’s domiciled in California the laws hold no sway over it.

Commenting on the case Nick Pickles, director of Big Brother Watch, said: “It is deeply worrying for a company with millions of British users to be brazenly saying they do not regard themselves bound by UK law.

“Regulators need to step up and ensure that when citizens are illegally tracked against their wishes, the companies riding roughshod over their privacy is held to account.”

A group of 100 British Apple customers claim that Google sold their browsing history to advertisers, a practice Google has since halted after picking up a £14.4m fine from regulators.

The court will decide whether or not hear the privacy claim in October.

Never try to compete with the likes of Google and Facebook – a core lesson for any traditional media owner like ITV, according to its commercial chief Fru Hazlitt. That is what the UK’s biggest commercial broadcaster lost sight of for a while, under pressure to evolve in sync with the lightning pace of the online environment. But three years since becoming managing director of commercial and online, Hazlitt has helped steer ITV through some of its more difficult years.

“I realised pretty quickly that we are not a technology company and we should not try to compete on that scale – that is what we had, for a time, been trying to do, and what many media owners have tried to do. We don’t want to compete with Facebook, Google or Twitter. I know what those companies are like. I’ve worked inside one.

"They have tens of thousands of engineers working around the clock. But do they have in their soul the goods to come up with the next Broadchurch or Downton Abbey or entertainment format? No, that’s a very different DNA,” she says.

Hazlitt is in a good position to judge, having spent more than half a decade as UK and Ireland MD of Yahoo at its zenith between 1999 and 2005. Despite the obvious cultural differences between companies like Yahoo and ITV, they draw surprising parallels, according to Hazlitt.

“At Yahoo they all had tattoos of the purple Y and they all worshipped it – thought we were changing the world. There was absolutely no cynicism because they weren’t old enough to have any and hadn’t yet failed at anything.”

Yet despite the fact Yahoo was a young company some of its methods, at first fresh and distinctive, were already becoming ingrained and habitual – showing symptoms of what a former colleague referred to as “paved goat paths” – a term that has stuck with Hazlitt ever since and gave her the eye to spot the cracks when she joined a shaky ITV ten years later.

Paved goat paths, if left unchecked, will stunt a company’s ability to adapt to and evolve with any new market variable, be it a new technology or a fundamental shift in human behaviour. They are outdated techniques that are no longer the most efficient routes, but represent “torturous” and at times “ridiculous” ways of doing things, according to Hazlitt.

“The idea is that you have a mountain that needs a road for people to cross to the other side. So you look at the paths that have been most used already to cross. Once you find the most trodden route you can pave it and that becomes the official road. But in fact the only reason that path is so clear is because goats have used it, and they’re far more nimble than humans with their cars. So it would actually be crazy and even dangerous to pave that path, far better to build one around the foot of the mountain that may appear longer but is more efficient and suitable for the future,” she explains.

Spotting and challenging these paved goat paths was a critical part of Hazlitt’s induction to ITV, which, being an older, more conventional company than Yahoo, was “absolutely jam-packed full” of them, according to Hazlitt.

Combining people with intrinsic knowledge and passion for the brand, with those who can spot the paved goat paths is a powerful mix, and one which Hazlitt believes the broadcaster has become adept at cultivating.

The TV landscape has exploded in the last few years, with broadcasters widening their content syndication far beyond the traditional main screen, to online, mobile, tablets and game consoles. Meanwhile, experimenting with interactive video ad formats, second screen opportunities and multiplatform storytelling has seen broadcasters explore new revenue streams outside the
30-second TV spot, in a way that capitalises on the accountability of the web.

Hazlitt believes the current opportunities for broadcasters are infinite, with second screen products in particular providing a vital return path to complement the powerful brand-building platform that is the broadcast medium. “In the past we have only done push communications, brand-building stuff on the main screen, which is still the most powerful for advertising, but with second screen we are now starting to track people’s reactions and interactions. We’re still only at the foothills of this but are already seeing interesting things from the data insight,” she says.

ITV is now halfway through its five-year transformation plan, in which it pledged to move away from its reliance on TV spot advertising revenue and grow its presence online and internationally. This commitment has seen it strike content distribution deals with Netflix and Lovefilm and launched a paid-for version of its TV catch-up player, to test how it can monetise its huge archive catalogue.

However, Hazlitt is adamant ITV won’t be sucked into the “noise, froth and bubble” that surrounds the online space, in which new technologies or ways of doing things seem to emerge constantly. Only if a new method is commercially viable will it see the light of day at ITV.

“People get excited by all the terms around multiplatform, but we shouldn’t talk about things until we have made money from them. Let’s test first to determine what the keepers are,” she says.

Hazlitt believes women aren’t represented enough in multiple professions, including digital, and that businesses see the sharpest drop-off in female employees when they hit their mid-thirties. She believes entrepreneurship could be the key to reversing this.

As chair of the division for underprivileged women at The Prince’s Trust, she passionately believes women have what it takes to excel as entrepreneurs. She cites research highlighting that women can outshine men in this area, adding that it provides a bridge for women with families to gain a solid foothold back in the workplace on their own terms.

“You can be [an entrepreneur] at any time of your life. That’s flexibility, pride, economic growth, it’s non-ageist, and many women are more in touch with consumers than men. I want to encourage women to do that – it’s going to be one of my big projects,” she adds.

Yet Hazlitt is clearly frustrated at the extent women criticize each other for the choices they make around family and career and that they must learn to support each other more if they are to be successful. “I don’t get why women do this but it must stop – we should just be proud to be birds!”

The Women in Digital series is sponsored by:

BT Sport, the upstart challenger to BSkyB’s dominance of live football is seeking to put the teething troubles of a glitch prone opening weekend of live Premier League football behind it after strong viewing figures published by Barb showed it has built a strong platform to build upon.

Despite technical hiccups which saw some customers struggle to view content the service gained an audience comparable in size to that of ESPN and Setanta, drawing a peak audience of 764,000 for Liverpool vs Stoke City on Saturday afternoon.

This was well below the 3.1m who tuned in to watch Swansea City vs Man U on Sky but ahead of the 713,000 who viewed the first game of last season on ESPN, Newcastle United vs Tottenham Hotspur.

Simon Green, head of BT Sport said: “We are pleased by the Barb figures but they don’t tell the whole story, because we have hundreds of thousands of customers who can watch via platforms that Barb doesn’t capture.”

A spate of gremlins in the works during BT’s trouble prone launch saw the BT Sport smartphone app fail during the first half of the Liverpool match whilst the presenting team including ex-footballers Michael Owen and David James were savaged on social media.

Internet giant Yahoo has pulled the plug on its Chinese email service, supplanting it with a simple statement inviting former users to transfer their accounts to Alibaba’s Alimail.

The closure of the service coincides with a gradual withdrawal from China of the Yahoo brand since its purchase of a $1bn stake in Alibaba back in 2005.

Since then Alibaba has grown to become a lead e-commerce platform, seeing it buy back 16 per cent of this stake last September for $7.6bn, leaving Yahoo with a $14bn stake remaining.

Yahoo is funneling this cash into other acquisitions to grow its presence in the Chinese market, notably the social network start-up Ztelic.

In recent months Yahoo has also shut down its Chinese music service as part of an ‘adjustment in our product strategy’.

Premier Foods has launched an out of home campaign to promote its Cadbury Mini Rolls ice-cream flavours; which will be supported by point of sale and promotions.

Starcom, JCDecaux and Grand Visual were appointed by Premier Foods to work on the campaign, which is set to run for three weeks and will invite families to take a picture of themselves on the interactive six-sheet and then personalise it using the new range of flavours.

Premier Foods marketing controller Darryl Curtis said: “As the human experience company, we are confident Starcom will help bring the cool back into Cadbury Mini Rolls. Using innovative technology to grab the attention of families whilst shopping on their summer holidays, Starcom has created an exciting and fun campaign that we cannot wait to see in action.”

The picture can be shared by the family on social media, with the user also having the option of projecting the image throughout the shopping centre.

Comparethemarket.com is set to unveil the backstory of female meerkat Maiya, in a new TV ad.

Currently known as the schoolteacher, Maiya’s past as a secret agent is unveiled in the ad, as she rescues Aleksandr Orlov after he was taken hostage.

The TV spot, created by VCCP, is supported by outdoor, social media, digital and experiential PR activity, which includes actress Elizabeth Hurley in a series of spy themed images.

Hurley said: “Long have I been a meerkat fan, and long have I thought I missed my true vocation in life: I should have been a spy. Maiya is my favourite meerkat as we have a lot in common; we both wish Danger were our middle names."

The launch of ‘Agent Maiya’ aims to promote the special edition Agent Maiya toy.

The Internet Advertising Bureau (IAB) is upping its efforts to help advertisers stay ahead of online ad regulations and policies with a website revamp.

The body has launched a Digital Policy Guide, which will sit in a new area of the site, dedicated to keeping members apprised of continuously evolving policies across all digital advertising disciplines, from online ad misplacement to changes in search and affiliate marketing and the European Union’s Data Protection legislation, currently under review.

IAB’s head of regulatory affairs director Nick Stringer told The Drum the aim is for the site and guide to be a resource to businesses, for whom it is critical to stay “ahead of the curve” when it comes to changes in digital advertising policy changes.

“The rules and regulations governing digital advertising are often misunderstood, or people are confused by them or don’t have time to understand them properly. The aim of this it to help them navigate this, in a way that complements the existing authorities such as the CAP code, in a way that is easily digestible for businesses,” he said.

The digital advertising market and the rules which govern it evolve fast, but not always in the best way for businesses, making it critical for them to be aware of any changes which may affect them, according to Stringer.

“The revised ePrivacy directive caused a lot of confusion and uncertainty in the market. So we want to provide a guide around some of the policy debates – in the digital world businesses need to stay ahead of the curve, as a lot of these regulations are going to change quickly and they need to be aware of the policy debates around important areas that are relevant to them, such as data protection.

“Staying compliant and being aware of the policy and regulatory debates, helps planning, fosters future creativity, and stimulates a responsible and ethical market, and that is what the guide aims to achieve,” said Stringer.

The Drum will publish a blog from IAB public policy manager Alex Scott later today.

Audio specialists Beats Electronics are reportedly considering a buyout of Taiwanese smartphone maker HTC’s stake in its business as part of moves to expand its consumer electronics and auto tech.

Beats Audio and HTC have been intertwined since August 2011 when the smartphone maker purchased a 50.1 per cent stake in the former for $300, helping to power the sound functionality on its devices.

Since that time the fortunes of both firms have diverged rapidly with Beats proving increasingly dominant in its sector whilst HTC stutters.

Should the deal proceed in Beats’ favour it could open up the possibility of rival manufacturers gaining the ability to license Beats Audio for their own devices.

The move coincides with a move by Beats to find a fresh investor to drive its expansion over concerns that HTC does not have the requisite financial firepower to push its wares.

Amsterdam-based global games platform Spil Games has produced an infographic based on the latest comScore research to show how online gaming is no longer the niche market it once was.

According to the latest statistics 44 per cent of the UK internet population now spends a proportion of their time playing online games.

Speaking to The Drum, Oscar Diele, vice president of global brands at Spil Games, explained that gaming manages to straddle all ages and genders because each audience is engaged by a different type of game with young girls enjoying “creative games, where you make and share stuff”, young boys leaning towards “games where they can push boundaries such as sports and racing with an element of competition”, and adults favouring “distracting games that give them a mental break”.

According to the research online gamers are more engaged than any other audience spending around 30 minutes on the Spil Games site playing games per visit, almost double the amount of time spent on YouTube per visit (14.5 minutes) and almost three times as long as Facebook and Tumblr, with 12.7 and 10.6 minutes respectively.

Social sharing is also a factor in the growing popularity of online games with players "keen to connect with friends and create a more social experience". In relation to Spil Games itself Diele explained that since investing in social two years ago the platform has noticed a "growth in player engagement".

Diele added that compared with other online platforms ads in games have a “higher CTR as the audience is more interactive” and it’s easier to “target ad spots around relevant games”.

Paddy Power has struck a six-figure deal with Absolute Radio to sponsor its Rock ‘N’ Roll Football Match Day Warm Up show.

The ten-month multiplatform deal will see Paddy Power’s “Ball of Shame” ad, which documents outrageous moments in football, promoted during DJ Mark Crossley’s Saturday morning show.

The ‘Ball of Shame’ campaign is aimed at rewarding football fans who find themselves at the receiving end of “mad and bad” behaviour during matches.

Absolute Radio listeners will be encouraged to tweet what moments they think should fall into the Ball of Shame category, with the winner to receive a cash prize.

The deal will also see Paddy Power use the commercial radio network’s InStream ad product, designed to create a more individually relevant content and advertising experience for registered listeners.

Absolute Radio’s head of sponsorship Emma Smyth said: “We are gaining some great momentum as we start our fourth season of Rock N Roll Football. Paddy Power is firmly establishing itself as THE brand with a current, witty and mischievous view on football, which complements our existing partnerships and reflects our tone of voice perfectly.”

The deal, brokered by M2M, is the latest in a string of sponsorship tie-ups made by the radio broadcaster, including a six-figure deal with Rupert Murdoch’s News UK to promote its exclusive Barclays Premier League digital rights.

Meanwhile BskyB renewed its Sky Sports sponsorship of the Rock ‘N’ Roll football brand ahead of the Barclays Premier League kick-off on 17 August.

The Paddy Power campaign will run until 11 May 2014, with the sponsorship of Absolute Radio DJ Mark Crossley’s show starting on 24 August.

As part of a nationwide multichannel campaign Trebor is offering consumers the chance to win unique travel experiences.

‘Breathtaking Experiences’ is part of the brand’s promotional push for 2013, targeting ‘carefree empty nesters’. Run by Initials Marketing the campaign kicks off today (Monday 19 August) and lasts for two months, with one experience to be won every day for the duration of the campaign.

At the heart of the campaign is an on-pack mechanic running across more than 33 million packs of Extra Strong Mints and Softmints offering the opportunity to win long and short haul trips to destinations include the Grand Canyon, Taj Mahal, London’s Shard and Pompeii among others.

To take part a unique code from each pack must be entered into a bespoke promotional home page designed and built especially for the campaign by Initials. Information about each of the Breathtaking Experiences can be found on the site, with some of the destinations available to explore via interactive 360 panoramas.

Of the campaign Max Adams from the Trebor Brand Team, said: “The Breathtaking Experiences campaign follows on from the success of Trebor’s ‘Baton of Sweet Success’...It was important for us that the call to action was direct and amplified the array of Breathtaking Experiences on offer, and Initials’ campaign does that.”

Additional eCRM, in-store, press and outdoor activity also developed by Initials will support the campaign.

Initials managing director, Richard Barrett, added: “What’s unique about the prize offering is the fact that winners get to choose which one of the shortlisted destinations they would like most like to experience, rather than simply being allocated a prize. The activity aims to form an emotional connection between the consumer and Trebor, and create an emotive reaction through the experiences available.”

Manchester United has announced the appointment of Trinity Mirror Sport Media to produce the club's matchday programmes and monthly magazines.

This means that Sport Media now have official publishing partnerships with six of last season's top eight in the Barclays Premier League - Manchester United, Chelsea, Arsenal, Tottenham, Everton, and West Bromwich Albion - as well as Aston Villa and Celtic.

Ken Rogers, managing director of Sport Media, said: "Our new summer signings, every one of them hugely impressive in their own right, combine to make Sport Media the UK's leading service provider for official football products. I'm so proud of our team and everything we have achieved over the past decade. This is a really competitive area, but our award-winning products, combined with our vision and account management strategy, have enabled us to go from strength to strength.

“The old Saturday football pinks had served our newspapers well for over a century, but the age of the Premier League, the changes to kick-off times to accommodate big TV games, and the rise and rise of the internet meant that we had to be visionary and ahead of the game.

"There is always a sense of excitement and expectation about the new football season, but this one in particular offers a host of new opportunities."

The contract will run for three years.

The entry deadline for this year’s MiAwards is now just four short weeks away and in the run up to deadline MiNetwork has asked the MiAwards judges to give us their thoughts on what makes a great agency business.

In the first instalment Barry Dudley, a partner at leading corporate finance house Green Square and former COO of Naked Communications, outlines what he will be looking for in agencies when he judges the reports in October.

As a judge in this year’s MiAwards, what, for you, constitutes a great agency business?
A great agency business is one with confidence. The leadership / management team are confident in their abilities to deliver on the agency’s vision; they have confidence in the talent that they have assembled; there is confidence in how they go about their work, right through to a strong financial performance.

As a former agency leader, what do you think are the most important qualities for the leader of an agency business to have?
Inspiration. Clients need to believe that you are going to deliver something for them that will set them apart and the agency people need to believe that they are capable of doing this.

How important is it for agencies to have a high media profile and what is the best way to build and develop this?
It is very important for an agency to have a healthy on-going media profile. In order to have a profile you need to have something to say! New client work and client wins right through to thought pieces, white papers, opinions. The key here is ‘on-going’ – you don’t win a new client every week, so you need to plan how you are going to maintain your profile week to week. Both clients and agency people take pride and confidence from seeing ‘their agency’ in the news.

As an agency leader, how did/do you approach entering awards and what merit do you put into them?
The knowledge that your work as an agency person may get put forward for an award is a very strong motivator. And this motivation exists all year round, not just at award time, so if used well by an agency it can be a very powerful tool. This of course also applies to the agency itself being awarded for its overall performance, not just client by client.

What three pieces of advice would you offer the leader of a growing independent agency?
1. It’s all about the people – in the agency and at the clients. Inspire and motivate them and everything else will become a lot easier.
2. Set three to five year plans, but keep them simple with objectives, timelines and accountability. And make the time to regularly revisit and revise them.
3. Winning new work from existing clients is easier than winning new clients.

The deadline for entry to this year’s MiAwards is Friday 13th September.

For further information on the awards please visit the MiAwards website or contact Nikki Gillies on 0141 559 6076.

MiAwards is sponsored by The Wow Company, The Little Black Book Agency, Boutique Media, Wild Heather Digital Research and Evolution Print.

Mondelēz International has selected Mcgarrybowen to help create an advertising campaign supporting the launch of Barny, a new bear-shaped sponge snack, as part of a £4m marketing push.

Running from August the ad, directed by Eli Sverdlov and brought to life by designers and animators at Gravity, suggests Barny fuels small discoveries and aims to provide mums with information on the product specifics and ingredients.

The 30” ad will run from today (Monday 19 August) on TV and VOD for four weeks with spots during Coronation Street, Emmerdale and This Morning. From Friday 30 August the ad will also air in cinemas.

In addition to the advertising H+K Strategies has been appointed to provide PR support with Arc London creating an interactive stand where families can explore the world of Barny as part of a tour over the course of four separate weekends. The key focus of the stand is an eight metre long illustrated wall inspired by the TV ad, bringing bug-related facts to life via augmented reality.

To promote the launch of the all-new Range Rover Sport, Land Rover has backed a special build digital outdoor campaign featuring an accelerator pedal, responsive interactive content and directional sound.

Existing Digital Eyelite screens at Gatwick, Manchester and Stansted Airports have been adapted for the campaign to include a Range Rover Sport accelerator pedal alongside the call to action to ‘Push the pedal hear the engine’.

Aimed at business travellers the campaign, devised by RKCR/Y&R, aims to deliver the speed and thrill of the SUV’s powerful 5.0 litre supercharged engine. In addition to the accelerator pedal elements of the interior have been fitted to the Eyelite unit with adaptations made to allow for directional sound so that only the person interacting with the installation can experience the full impact of the revving engine.

Grand Visual oversaw production and creative technology on the campaign with planning and booking handled by by Mindshare and project management from Fuel, Kinetic’s creative and innovation hub.

Of the campaign, Rupert Williams, MD at RKCR/Y&R, said: “This is a fun, interactive idea that really demonstrates the cars performance credentials. And that exhaust note is something special.”

Npower has awarded Maxus its digital media planning and buying account.

The win follows a three-stage pitch process which was narrowed down to a final six-way pitch.

The agency has now been tasked with handling all digital services, including natural and paid-for search, affiliates, digital display, social and content creation. As part of npower’s customer growth and retention strategy 15 members of the Maxus team will now work alongside npower’s digital marketing division.

“Because of the changing nature of the domestic energy market, digital has become an increasingly important part of our marketing and communications tool-kit. In Maxus we’ve found an agency that’s innovative, driven and hugely insightful about consumer behaviour,” commented Jon Drinkwater, head of digital at npower.

Maxus UK chief operating officer, Tim Irwin, added: “We start in September which is timely as this is when people consider the approaching winter and think about heating bills. Npower has brought us on board to help them communicate better with their customers through online content and services.”

The appointment follows the redesign of npower’s energy bills last week designed to make bills easier for customers to understand ahead of the company’s tariff refresh.

Bauer Media UK has partnered with Elton John in order to broadcast a live performance from his First Direct Arena show in Leeds on Monday 16 September on Magic.

‘Elton John: Home Again on Magic’ sees all stations across the Magic Network North marking the release of John’s new album with a dedicated two-hour special. Hosted by Magic evening show presenter Ray Rose, the show will feature Elton John classics as well as his new single ‘Home Again’, and live tracks from the 4 September show.

Of the live show, Sir Elton John, said: “I am delighted to have been invited to be one of the first artists to perform in what will be a wonderful new venue…this will be the first time I have played Leeds since 1984 when I played at the Queens Hall, so I am really looking forward to playing to the City of Leeds once again.”

From Monday 26 August Magic will be offering fans the chance to win tickets to the show. Every time an Elton John song is played randomly selected caller will win tickets, with a pair up for grabs in each weekday show and during Magic’s flagship weekend shows ‘Magic Breakfast with Mike Read’ and ‘The Tony Blackburn Show’.

The two-hour special will be supported by a full multiplatform promotional campaign, in addition to promotional activity in the run up to the concert itself. Additionally on Monday 16 September Magic is also planning a week-long giveaway of the new album ‘The Diving Board’. All activity will be supported on both the Magic and Elton John sites and on social media.

Owen Ryan, group programming director for Bauer Media’s Place Portfolio, commented: “We are delighted to offer our listeners the chance to get closer to the star with an exciting programme featuring exclusive, live content. At Bauer Media, we are committed to providing quality music experiences for our local listeners and this event shows our ability and drive to deliver the most exciting content from the best artists.”

Promoters of Elton John Live in Leeds, Marshall Arts Ltd.’s head of marketing Ben Martin added: “As one of our core media partners, we wanted to offer Magic Network North something very special to help strengthen the message of Elton’s first performance in Leeds for nearly 30 years. Magic embraced the idea and built an entire month long promotion around the broadcast on September 16.”

Dougal Wilson has worked his usual magic in the latest commercial for John Lewis. When an ad campaign is brimming with confidence, every execution swaggers into our commercial breaks with an aura which ensures we all look up and pay attention and no current advertiser has more confidence than John Lewis.

Agency: adam&eveDDB
Creative Director(s): Ben Tollett / Emer Stamp Creative Team: Simon Lloyd / Christine Turner TV Producer: Sophie Smith Film Prod Co: Blink
Director: Dougal Wilson
Producer: Ewen Brown
Executive Producer: James Bland
Dir of Photography: Lasse Frank Johannesson / Toby Howell Production Designer: Andy Kelly Production Manager: Josh Smith Post-Prod House: MPC VFX Producer / Supervisor: Tom Harding Editing House: Final Cut
Editor: Joe Guest
Audio House: Factory

Heinz is set to launch a new TV advert tonight to remind parents that ‘For kids that are full of Beanz, it has to be Heniz’ as part of a £4m integrated marketing campaign.

Set to run for five weeks, the ad looks to show the relationship between two young brothers.

Katie Bleach, marketing controller, SEM, said: “The heart-warming advert showcases the delightful and mischievous relationship between brothers, whilst communicating the nutritional value of Heinz Beanz. We wanted to remind mums that Heinz Beanz offers goodness, but also allows kids, who are ‘full of Beanz’, to be rewarded during mealtimes.

“Kids find fun in everything they do and the new advert celebrates children who are cheeky, curious and full of energy. It brings to life the concept that ‘For kids that are full of Beanz, it has to be Heinz.”

The TV advert is being supported with a national radio campaign, which will feature 30 second radio slots running across stations from mid-September for eight weeks.