Quantcast
Channel: The Drum - Locations - UK
Viewing all 7217 articles
Browse latest View live

Enterprise Nation appoints Click to develop new website

$
0
0
Appointment: Click will develop a new website

Business support services club Enterprise Nation has appointed London-based digital agency Click to develop a new website for launch before the end of the year.

Rob Calvert, co-founder of Click, said he was looking forward to working with the business club: “Their approach to work and ethos resonated closely with ours and we thoroughly bought into what they are trying to achieve,” he said.

Emma Jones MBE, founder of Enterprise Nation, said she was “delighted” to be working with the agency on “an exciting new chapter for Enterprise Nation”.

Permalink | Comments (0)


Reaction to Facebook Album Sharing: TH_NK, Mindshare, and Work Club on what it could potentially mean for brands

$
0
0
Reaction to Facebook Album Sharing: TH_NK, Mindshare, and Work Club on what it could potentially mean for brands

Facebook launched a new Album Sharing service today, allowing up to 50 users to come together to create a communal album which can hold up to 10,000 pictures.

It is yet another push by CEO Mark Zuckerberg to increase engagement on the site and ultimately attract advertisers, which have thus far helped Facebook's market value pass $100bn.

Although the Album Sharing feature is only available to individual profiles, meaning company Pages cannot yet use it, The Drum caught up with industry insiders to gauge what the latest update could potentially mean for brands and advertisers.

Permalink | Comments (0)

Kimberly-Clark's Huggies Pull-Ups potty training bus hits the road

$
0
0
Huggies has kitted out an iconic American school bus for the tour

Huggies Pull-Ups manufacturer Kimberly-Clark is set to embark upon a nationwide tour of retailers in a custom built potty training school bus in a bid to help educate parents with children who are potty training.

The iconic American-style yellow bus will be visiting key supermarkets during their baby events until the end of September. The bus will be hosted by potty training experts giving out advice, free samples and money-off vouchers.

Of the activity, UK brand manager at Kimberly-Clark, Sarah Gamble, said: “The Pull-Ups tour bus brings the graduation theme of our TV campaign to life showing that with reward and support every child can move confidently through the potty training process and graduate to Big Kid underwear with the help of Huggies Pull-Ups.

“Our aim is to equip parents and retailers with as much information around our products as possible. That’s why we have invested in a dual focussed experiential programme that not only engages and educates parents on how to tackle this stage in their child’s development, but also supports our retailers to drive sales in store.”

The Huggies Pull-Ups tour is supported by an integrated campaign covering TV, print, digital and PR, and follows substantial investment by the manufacturer into the childcare category in 2013.

Permalink | Comments (0)

The Co-operative Food unveils new ‘loved by us’ range with packaging cooked up by Coley Porter Bell

$
0
0
The Co-operative Food unveils new ‘loved by us’ range with packaging cooked up by Coley Porter Bell

The Co-operative Food is set to re-launch its own-brand offering, with the creation of a ‘loved by us’ range.

The range, which features packaging by Coley Porter Bell, will start appearing in store in September, with 700 lines being introduced by Christmas.

Vicky Bullen, CEO of Coley Porter Bell, said: “The Co-operative has a fantastic reputation for honesty and straight dealing. In many ways The Co-operative’s values are perfect for the times. It is the least corporate of the supermarkets. It serves its members. It is transparent, fair and has a reputation for integrity.

“But perhaps its previous designs were a little too regimented. Our design problem was how to make integrity relevant to taste. The new designs show that you can be honest and straightforward but still communicate taste first and foremost while injecting a coherent personality into products ranging from health foods to ready meals.”

The design uses photography, and has the ability to be modified to allow individual benefits and properties of each product.

Marjorie Murphy, own-brand strategy manager, The Co-operative Food, said: “We wanted to demonstrate our love and passion for food. The name Loved by Us was
as a result of customer research which was undertaken to ensure that the packaging clearly communicated the great quality of the new range, in addition to the integrity associated with The Co-operative’s own-brand products.

“We are confident that customers will be impressed by our Loved by Us products, as they all come with the guarantee that they have been developed with care and pride, by experts who are passionate about creating tasty and delicious everyday foods.

“The packaging design is bold, contemporary and naturally vibrant - in keeping with our modern co-operative business and our aim of attracting a younger target audience to our stores.”

The roll out of the new-look range, consisting of more than 2,500 products, will start with food-to-go products, followed by ready meals, pies and pizzas.

Permalink | Comments (0)

Music video platform Vevo joins Apple TV

$
0
0
Vevo has been added to Apple TV in numerous countries worldwide

Apple TV viewers now have access to Vevo’s library of 75,000 HD music videos, exclusive original programming and live concert performances, with the music app becoming the latest addition to the Apple TV platform.

Users will new see Vevo added to the Apple TV home screen channel offerings. The Vevo experience has also been specifically tailored for Apple TV, with the video library tuned for TV viewing.

An intuitive and efficient design has been incorporated to ensure Vevo viewers are able to quickly browse videos by featured artists including all of the latest premieres. Multiple modes of discovery are available to Apple TV users featuring on demand video content from multiple genres. Vevo will also suggest videos and playlists to personalise the user experience.

For those who chose to login to Vevo, video playlists and sync from existing Vevo playlists will be migrated to Apple TV as well. Viewers unsure of what to watch will be able to enjoy a 24/7 stream of hand-selected music programming via the broadcast-style channel Vevo TV.

Vevo on Apple TV is available in the US, Canada, Australia, New Zealand, UK, Brazil, France, Ireland, Spain, Italy, The Netherlands and Poland.

Permalink | Comments (0)

Lacoste celebrates 80th anniversary with A/W campaign dedicated to the polo

$
0
0
2013 marks the 80th year of Lacoste

Lacoste has unveiled its A/W2013 campaign, celebrating the brand’s 80th anniversary and once again featuring the polo at the heart of promotional activity.

Created by BETC, ‘Unconventional Chic’ aims to highlight how the polo is an essential item in both male and female wardrobe, positioning the item as more than just a piece of clothing.

The press and outdoor initiative celebrates movement through elegant gestures and postures and uses strong body language to convey the international campaign’s unique and simple messaging.

The campaign was photographed by David Sims, and features models Suvi Koponen and Clement Chabernaud.

Permalink | Comments (0)

Facebook reveals 68% of UK authorities' requests for information on users were granted in first half of 2013

$
0
0
Information: UK authorities submitted 1,975 requests

Facebook provided information to UK authorities in 68 per cent of cases where a request was made in the first half of 2013, figures have revealed.

The social network released figures on Tuesday which showed 1,975 requests for information on 2,337 users were made by UK authorities during the first half of the year.

The report showed that government agents from 74 countries in total had asked for information about 38,000 users in the same period.

In the United States, between 11,000 and 12,000 requests for information were made and in 79 per cent of cases Facebook complied.

In Italy authorities submitted 1,705 requests and information was provided in 53 per cent of cases while in India half of the 3,245 requests returned information to government authorities.

The figures don’t reveal any further detail about the nature of the enquiries or the kind of information released by Facebook.

However, Colin Stretch, Facebook General Counsel, said: "We scrutinise each request for legal sufficiency under our terms and the strict letter of the law, and require a detailed description of the legal and factual bases for each request.

"We fight many of these requests, pushing back when we find legal deficiencies and narrowing the scope of overly broad or vague requests. When we are required to comply with a particular request, we frequently share only basic user information, such as name."

Facebook said it planned to release more detailed information in future reports.

Other countries included in the report were Australia, where 64 per cent of 546 requests returned information; France, which had a return of 39 per cent for 1,547 requests; and Germany, where 37 per cent of 1,886 requests were granted.

Permalink | Comments (0)

TalkTalk's budget TV service reaches 500,000 customer milestone

$
0
0
TalkTalk has reached 500,000 TV subscribers

TalkTalk's pay TV offering has signed up half a million customers within its first year, the company has announced.

The telecommunications firm branched out from the broadband and telephone market to launch the TV service, pitched as a cheaper alternative to Sky, last September. It claimed the figures announced today show it is the UK's fastest-growing pay TV service.

Dido Harding, TalkTalk's chief executive, said reaching the milestone was "just the beginning".

TalkTalk is not the only telecommunications firm that has attempted to make inroads into a pay-TV market dominated by Sky.

Earlier this month BT announced that it had secured more than 1 million subscribers for its BT Sport channel, which is attempting to rival Sky's coverage of the English Premier League by showing 38 matches live this season.

BT admitted the majority of its Sports channel subscribers were existing broadband customers who were given free access to the channel.

Permalink | Comments (0)


EE puts Accrington on the 4G map as Lancashire town becomes 100th to get superfast mobile broadband

$
0
0
Ian Rush brings 4G to Accrington

It is the small Lancashire town best known for its football team's unflattering namecheck in a 1980s milk advert.

But today Accrington was put on the map for all the right reasons as it became the 100th town in the UK to receive the superfast 4G internet service, courtesy of mobile network EE.

In homage to the classic "Accrington Stanley, who are they?" advert, EE enlisted former Liverpool striker Ian Rush to launch the service in the town.

"It’s great to see that Accrington is grabbing headlines again - this time for being the 100th town in the UK to get superfast 4G from EE,” said Rush. “It’s fantastic to be part of the big 4G switch on, and we’ll all be raising a glass of milk at the Accrington Stanley clubhouse to celebrate!”

EE is trumpeting the launch in Accrington as a sign of its dominance in the superfast mobile broadband market, as rivals Vodafone and O2 gear up to launch their own 4G services.

Olaf Swantee, EE’s chief executive, said: “The key to a successful 4G launch is making the service available in as many places as possible – the more people use 4G, the more they want 4G.

"We have built amazing momentum with one of the fastest 4G roll outs in the world, a strong range of devices, great content offers and compelling pricing.”

Permalink | Comments (0)

Crabbie's ginger beer to sponsor Grand National

$
0
0
The Grand National was previously sponsored by John Smith's

Crabbie's has been announced as the new sponsor of horse racing's Grand National in a three-year deal.

The ginger beer maker replaces John Smith's, which had sponsored the famous Aintree race from 2005 to 2013.

As well as the Crabbie's Grand National, the brand will also receive naming rights for the two other races during the Grand National meeting: the Crabbie's Fox Hunters' Chase and the Crabbie's Topham Chase.

It will also be able to offer ginger beer and cider products exclusively at the event for the three years of its contract.

Race organisers said the deal means they will be able to offer a £1m purse for the first time.

"The Grand National is a unique race with massive global reach and represents a perfect partnership for Crabbie's and our UK and international ambitions," said Peter Eaton, deputy chairman of Crabbie's owner Halewood International.

Permalink | Comments (0)

Johnston Press reports digital revenue increase of 13.3%, but ad revenues down 13.6%

$
0
0
Johnston Press reports digital revenue increase of 13.3%, but ad revenues down 13.6%

Johnston Press has today unveiled its interim results for the six months ended 29 June 2013, which have seen the company’s total ad revenue decline by 13.6 per cent, while circulation declined by 0.7 per cent.

However, the company did see growth in terms of digital revenue: up 13.3 per cent to £11.6m, with local online display, digital property and digital motor revenues growing by 17.1 per cent, 91.2 per cent and 175.8 per cent respectively.

Like for like operating profit for the six months increased by 4.3 per cent from £27.4m to £28.6m: the first like-for-like increase seen by Johnston Press for seven years.

Chief executive, Ashley Highfield, said: “Johnston Press has continued to make good progress during the first half in the implementation of its strategy for growth, completing the re-launch of its print titles and investing further in technology to build its digital platform whilst maintaining a tight control on costs. It is encouraging to see the benefits of our actions starting to come through, with the Group achieving its first like for like operating profit increase in seven years.

“Although the economic outlook is not without challenges, momentum has continued into the second half, underpinned by the re-structuring and re-focusing of the business, an increasingly stable advertising market and growth in circulation and digital revenues. This has enabled us to report like for like operating profit up 4.3 per cent, digital revenues up 13.3 per cent and net debt down 15.3 per cent, with total advertising decline rate narrowing to 6.3 per cent during June and July 2013.

“We remain focused on adapting our business to the changing environment in which we operate and reaching the point where digital growth will offset any further decline so that we can return to overall top line growth. In view of this operational progress, we expect the results for 2013 to be broadly in line with current market expectations.”

Overall, revenue was down 9.8 per cent to £144.3m.

Permalink | Comments (0)

‘Crass and degrading’ Pot Noodle ad asking if a bikini-clad model or noodle snack was hotter is banned by ASA

$
0
0
‘Crass and degrading’ Pot Noodle ad asking if a bikini-clad model or noodle snack was hotter is banned by ASA

The ASA has today announced the ban of an ad on the Pot Noodle Facebook page as part of its ‘peel the top off a hottie’ campaign.

While two ads which featured lids of two Pot Noodles along with the words ‘peel the top off a hottie’ were ruled “puerile rather than sexually explicit” by the ASA, an ad showing a female model in a bikini next to a picture of a Pot Noodle with the text "Phwarr is it me or is it getting hot in here? HOT OFF. Which one gets you hotter?" was banned.

The ASA said: “We considered the presentation of the woman in a sexual pose and the blatant comparison with the food product was crass and degrading and therefore likely to cause serious offence to some visitors to Pot Noodle Facebook page.”

Eighteen complainants challenged whether the ads, by Mother London, were offensive, sexist and degrading to women; while six asked if the ads were irresponsible and harmful because they suggested it was acceptable to try and remove women's clothing without their consent.

Permalink | Comments (2)

Cadbury fools everyone with ‘marriage proposal fail’ viral

$
0
0
Cadbury fools everyone with ‘marriage proposal fail’ viral

A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele.

The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality and shaky recording skills, that it was a genuine proposal gone wrong.

However, it was all a hoax by Cadbury as part of its Not So Sweet campaign for Bournville. The branded train that rolls by during the sickeningly sweet speech was the giveaway.

The campaign has encouraged Twitter users to tweet a situation that is overly sweet which the company then turns into a short video.

Permalink | Comments (0)

UK's best MDs & Creative Directors sought for MiAwards Public Vote

$
0
0
Vince McSweeny collecting his Creative Director Miaward

MiAwards, the annual awards scheme organised by MiNetwork to identify the best independent agencies in the UK, is today launching its annual search for the Managing Director of the Year and the Creative Director of the Year, as part of the Public Vote section of the MiAwards.

The Managing Director of the Year award aims to identify an agency MD who has really moved their agency forward in the last year and was last year won by Gellan Watt of Thinking Juice after a year which saw his agency become part of the UK-wide Emerge Group. The Creative Director of the Year looks to reward the agency creative leader who has taken their agency’s creative output on to new heights of excellence, this award was last year scooped by Vince McSweeney of McCann Birmingham after a year which saw the agency significantly bolster its creative standing in the industry, winning a host of creative awards.

MiAwards is now seeking MD and Creative Director nominations for these two categories, which will then go forward to a public vote through The Drum’s website later this year.

MiAwards is now in its fifth year and is split into four distinct areas - Business Categories, Marketing Strategy Categories, Geographic Categories and the Public Vote - offering agencies of all sizes and disciplines to get involved in order to to raise their profile across the industry.

To enter a free nomination simply send us your nominee’s name and agency and up to 100 words on why you are nominating them for an award. Please send nominations by email to Nikki.gillies@thedrum.com.

Other Public Vote categories that are currently open for nominations include:

  1. Agency Supplier of the Year
  2. Marketing Director of the Year
  3. Marketing Team of the Year

All nominations for those categories should also be sent to nikki.gillies@thedrum.com.

The deadline for entry to this year's MiAwards is Friday 13th September, the judging will take place on 9th October and the award dinner takes place in Manchester on Thursady 14th November. For more details on entering please contact Nikki Gillies on 0141 559 6076 or by email.

Permalink | Comments (0)

Halifax launches 'Cashback Extras' rewarding customers current account purchases

$
0
0
The cashback offer is intended to make the Halifax account more appealing

Ahead of the new seven-day account switching rules coming into play on 16 September, Halifax has become the latest current account provider to launch a cashback programme for customers.

Offering payments of between five per cent and 15 per cent on purchases made via credit or debit cards, the bank has said customers could earn more than £100 a year through purchases at well-known retailers including Morrisons, Argos and Homebase.

The news follows BP, Cineworld and Tesco’s decision to join the new debit card loyalty scheme from Royal Bank of Scotland (RBS) and NatWest.

Available on all Halifax accounts with debit cards, the offer boosts the bank’s £100 incentive for new customers switching their current account from other banks.

Speaking to the Guardian, Kevin Mountford, head of banking at Moneysupermarket, said that the addition of cashback for new and existing Halifax customers “adds another string to Halifax's bow and it will no doubt be a welcome addition,” adding that he expects “other banks to follow suit with similar deals as 16 September approaches.”

Halifax director of current accounts, Anthony Warrington, commented: “Everybody's trying to make their money go further, which is why so many people already use voucher sites, discount codes and loyalty cards.

Adding that the new scheme would “make this process easier and more rewarding for Halifax customers” cutting out “the hassle of vouchers, codes, points or visiting different websites.”

To claim cashback, Halifax customers must log in to internet banking and activate the offers before they shop. Halifax will however limit the available offers only revealing deals that the bank has identified as relevant to the customer based on their normal spending habits.

Permalink | Comments (0)


Ofcom to conduct review into public attitudes to violence after 'shocking' Hollyoaks scenes aired before watershed

$
0
0
Ofcom to conduct review into public attitudes to violence after 'shocking' Hollyoaks scenes aired before watershed

Ofcom has announced that it is conducting a wide-ranging review into public attitudes to violence on television and has warned broadcasters about airing violent scenes before the 9pm watershed.

The regulator chastised Channel 4 and cited a recent Hollyoaks episode where a “violent, intense and shocking” scene showed a man being beaten and thrown in front of a train.

Hollyoaks airs weekdays at 6.30pm on Channel 4 and then at 7pm on its subsidiary network, E4.

Channel 4 claims there had been sufficient warning before the scene and that the scene had been carefully edited. A spokeswoman said: “We note Ofcom’s decision. The correct editorial processes were followed and the scenes were a culmination of a year-long storyline which was anticipated by viewers to have a dramatic conclusion. We are committed to ensuring all Hollyoaks storylines are appropriate for a pre-watershed audience.”

Ofcom said pre-programme information would “not have prepared the significant number of younger viewers in the audience, or their parents, adequately for the violent, intense and shocking scenes which followed.”

It then sternly reminded all broadcasters that they should ensure “all material broadcast pre-watershed which features violent scenes is appropriately limited”.

Permalink | Comments (0)

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 13 September issue of The Drum

$
0
0

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 13 September issue of The Drum

Due to increasing demand each week The Drum, in association with Synergist, will publish a selection of new creative work.

You can vote for the work you like best with the winners to feature in the next issue of The Drum (13 September), there will be two votes per issue with the most popular from each week's Creative Round-Up featuring in the fortnightly magazine.

Submit your vote before Wednesday 4 September to guarantee your favourite makes it into the printed magazine. Part one of the vote has now ended but all of the work can still be viewed online. The most popular work across both round-ups will feature in the 13 September issue.

To submit work for future publication contact gillian.west@thedrum.com.

Permalink | Comments (0)

Google and Facebook to account for half of the expected £6.1bn digital ad spend in 2013

$
0
0
Google and Facebook to account for half of the expected £6.1bn digital ad spend in 2013

Google is set to account for 43 per cent of all UK digital ad revenues, up from 41.9 per cent in 2012, research from eMarketer has found, with Facebook to account for five per cent of ad spend.

Between the pair, their ad revenues will account for nearly half of the £6.1bn ($9.63bn) expected in spending this year.

By 2015, eMarketer expects Google and Facebook to make up 56.8 per cent of the overall UK display ad market, with Google taking a widening share of the total. This year, it is predicted that Google will account for nearly a quarter of all UK digital display ad spending this year, while Facebook will contribute a further 20.2 per cent to the total.

Mobile advertising has been described as a ‘major driver’ of revenue for both Google and Facebook, with eMarketer estimating mobile advertising spending in the UK will reach nearly £1bn (close to $1.59bn) this year, accounting for 16.5 per cent of digital ad spending.

By 2017, it is predicted that mobile will account for almost half (44.4 per cent) of digital ad spending and nearly a quarter of all ad spending in the UK.

Permalink | Comments (0)

Unilever expands Dove hair care range with new range of premium oil treatments

$
0
0
The new oil range comprises two variants

Unilever has engaged JDO Brand Design and Innovation to expand the Dove hair care portfolio to include a new range of premium oil treatments.

JDO has created a simple and elegant design for the new oil range using delicate illustrations and finishes to evoke premium beauty cues. As the Dove brand is all about care and simplicity, JDO was challenged to create a design balancing these values with the richness of the new range.

Renato Rossi, global brand director, Dove Hair Luxury at Unilever, commented: “Oils continue to explode in popularity in the market. We wanted to tap into this trend and provide consumers with oil treatment products through the much, loved Dove brand. JDO’s new designs mean that we can expand the Dove range and create a step change in oil treatments for the hair care market.”

Principal and founder of JDO, Tim Jebb, added: “We were tasked with creating beautiful and engaging designs in keeping with and building on Dove Hair’s brand equities. The use of gold on both the bottle and the carton give the products a glamorous, luxurious feel. The little bit of magic comes from the oil illustration which can be seen reflected through the rich liquid as though it is enveloping the bottle.”

Permalink | Comments (0)

Arla Foods appoints Publicasity to handle trade and regional PR for cheese

$
0
0
Arla Foods appoints Publicasity to handle trade and regional PR for cheese

Arla Foods has announced the appointment of Publicasity to handle trade and regional PR programme for its range of cheeses.

The appointment is an extension to Publicasity’s existing contract whereby the agency has been managing Arla Foods BSM trade PR programme since 2010, and comes following Arla Foods’ merge with Milk Link in October 2012.

Kate Richards, senior brand manager for cheese brands at Arla Foods, said: “Publicasity was able to demonstrate an excellent knowledge of the trade press and the channels our cheese business operates within. This, combined with their regional PR experience and existing track record representing our BSM brands, meant they were the ideal partner of choice. We’ve got some exciting plans for next year which we look forward to working closely on with Publicasity.”

Publicasity will now be tasked to raise the profile of Arla’s branded portfolio and creamery brands; as well as promote its position as cheese category leader.

Tom Hargreaves, board director at Publicasity, said: “We’re absolutely delighted to be working with another part of the Arla Foods business. The UK’s No.1 Dairy Company has a lot to offer the trade from category expertise, channel support and popular consumer brands and we look forward to driving valued business outcomes for Arla Foods, now and in the future.”

Permalink | Comments (0)

Viewing all 7217 articles
Browse latest View live