Founder of Kiosk and former senior designer at The Designers Republic, David Bailey, will join the BBC as creative director of Global Experience Language, it has been announced.

Bailey will be responsible for the overall look of all of the BBC’s online output and he described the move as a “great challenge”.

Bailey founded the design/art direction studio Kiosk in 2005 after eight years at The Designers Republic.

He was recently included in the D&AD list of 50 Creative Greats and has worked on BBC projects before, including a redesign for the visual direction of CBeebies.

A campaign that continues to go from strength to strength. In this instance, rather than a tot exhausting his dad, we have a grandpa who has just as much energy as his charges. So once mum and dad have nervously left him alone to cope for the day, the fun begins. The casting's lovely - for such a polite-looking oldie, he really gets stuck in.

Agency: Bartle Bogle Hegarty
Creative Director: Dominic Goldman
Creative: Harry Orton / Robin Warman
TV Producer: Georgina Kent
Production Co: Smuggler
Director: Jun Diaz
Producer: Gustav Geldenhuys
Photography: Justin Brown
Post Production: The Mill
Editor: Andy McGraw
Audio: Factory

The Archbishop of Canterbury memorably vowed to put it out of business.

But in spite of all the bad press, controversial payday lender Wonga is expected to announce on Tuesday that it made record profits of more than £1m-a-week last year.

Sky News reports that the privately owned group will report annual earnings of roughly £65m for 2012, an increase of approximately 50 per cent on the previous year, putting it among the fastest growing technology companies in the UK.

For good or ill, Wonga has certainly become one of Britain's most talked about brands in recent times, with Archbishop Justin Welby saying he wanted to put Wonga and its ilk "out of business".

But it has mitigated the bad PR with an advertising onslaught - replete with family-friendly puppet characters - intended to portray the brand in a different light.

According to Nielsen stats compiled for the Mail on Sunday, the sum spent on advertising by the big five payday brands is comparable with that spent by one of Britain’s leading high street banks.

The paper reveals that the amount spent on advertising by Britain’s top five payday lending brands rose 26 per cent to £36.3million in the 12 months to June compared with the period to June 2012.

With more than a little nod to Toy Story, an animated astronaut goes on an odyssey in this lovely new commercial for Talk Talk. Moving across various surfaces, he makes his way to his sweetheart and then together they travel to the sofa where they can take advantage of the advertised service to watch television.

A series of distressing tweets purporting to be from a young girl on the verge of suicide have been exposed as a sick stunt to promote an American popstar.

Police in Toronto were sent scrambling to the rescue of the Twitter user, who had posted a series of worrying countdown messages after writing: "I'll take pills and I'll kill myself."

But not only did investigators come to realise that the tweets were a hoax, they now believe that the harrowing messages were a miserable attempt to promote a new album by American teen idol Ariana Grande.

The Toronto Star reports that police are still attempting to determine who was behind the morbid marketing stunt, but do not believe Grande was involved or had any knowledge of the campaign.

“This is a huge waste of our 911 dispatchers, our intelligence people, and our communications resources,” said police spokesperson Scott Mills.

Twitter users rushed to support @ButerasCandiess, purported to be a troubled Ariana Grande super-fan, when her worrying tweets began on 28 August.

Attempting to secure her safety, local police contacted Twitter to determine her whereabouts - but found that the user was using IP masking software to disguise their location.

After worrying users and sending police on a wild goose chase, @ButerasCandiess tweeted on 30 August saying: "So sorry it was a hoax [sic]".

The account’s previous activity and adoring messages about Nickelodeon star Grande, whose first album is due out on 3 September, have led police to believe the hoax was an insensitive attempt at promotion.

They are continuing to try to find the hoaxer.

The X Factor’s 10th season opening episode drew a peak of 10.3m viewers last night (Saturday 31 August), generating over half a million tweets as a result.

According to ITV, the programme drew an average of 9.2m viewers, peaking at over 10m, while the programme's senior interactive producer James Cooper claimed that it drew 553,304 tweets, including ITV +1 coverage.

The return of the talent show re-introduced Sharon Osborne to its judging panel and reverted to the original format of wannabes performing only before the judges - and not an audience - at the first stage.

The programme will also now run on Sunday nights, following the successful first stage applicants as they perform in an arena setting.

This series has also introduced a new app to allow its audience to vote on performances.

BT is shutting down dial-up internet access today because it says the majority of its customers now use broadband services.

Dial-up is the way many of us (our younger readers excepted) will remember first connecting to the internet, but it has been superseded by the emergence of faster and more reliable ways to get online and share data.

But although it may feel like a relic to some, dial-up is still the way customers in remote regions of the UK connect to the internet.

BT insists it only has a few thousand dial-up customers remaining, and to mitigate disruption to their service it wrote to them in May to urge them to move on to broadband where it is available.

Around 1,000 customers in certain parts of the UK do not have access to broadband, but will still be able to connect to the internet through a dial-up service offered by PlusNet.

A spokesman for BT said: “No-one is being left without the option of an alternative service."

Sir David Frost, a towering figure in UK media, has died at the age of 74 after a suspected heart attack.

The broadcaster and journalist was a familiar face on UK television for decades as the host of The Frost Report and That Was The Week That Was among many other political and satirical programmes.

Sir David gained international recognition with his ground-breaking 1977 interviews with former US president Richard Nixon, which were immortalised in Ron Howard's 2008 Academy Award-winning film Frost/Nixon.

A statement on behalf of Sir David's family said: "His family are devastated and ask for privacy at this difficult time. A family funeral will be held in the near future and details of a memorial service will be announced in due course."

Figures from media and politics, including prime minister David Cameron, expressed their tributes to Sir David on Twitter.

My heart goes out to David Frost's family. He could be - and certainly was with me - both a friend and a fearsome interviewer.

— David Cameron (@David_Cameron) September 1, 2013

Terribly sad news of David Frost's death. A huge figure in broadcasting history whose work will long be studied.

— Krishnan Guru-Murthy (@krishgm) September 1, 2013

Frost straddled politics, entertainment, world events and satire. There has been nobody else like him

— Krishnan Guru-Murthy (@krishgm) September 1, 2013

"I let down my friends. I let down the country" Nixon to Frost. David Frost RIP

— Nicky Campbell (@NickyAACampbell) September 1, 2013

Awful news about Sir David Frost. Was with him recently. In Broadcasting ,The Daddy of them all ! Such an influence on me and a true Gent.

— Eamonn Holmes (@EamonnHolmes) September 1, 2013

Frostie was a Giant to me in an industry now full of Pygmies.Broadcasting will never see his like again.The.King of versatility

— Eamonn Holmes (@EamonnHolmes) September 1, 2013

Thoughts with family & friends of Sir David Frost. Enjoyed being interviewed by him. A real pioneer of broadcast journalism.

— FM Alex Salmond (@AlexSalmond) September 1, 2013

Oh heavens, David Frost dead? No!! I only spoke to him on Friday and he sounded so well. Excited about a house move, full of plans … how sad

— Stephen Fry (@stephenfry) September 1, 2013

Autoglass is to partner with retailer Halfords in a brand hookup for repairs booked during the campaign.

The latest campaign, designed by Radioville, will see the windscreen repair company supplementing its TV offering with content on its own dedicated YouTube channel.

Rory Carlin, marketing director at Halfords Autocentre said he was delighted to partner with Autoglass to offer customers a free MOT test during September.

“In a world where value for money is increasingly important, we’d urge everyone to take up this unique offer and book their MOT sooner rather than later,” he said.

André May, sales and marketing director at Autoglass, said: "The return of front man Gavin Jenks was instrumental to the success of the campaign.

“Gavin’s role in this advert highlights the role that all of our technicians play in ensuring the safety of motorists,” he said.

“He hasn’t been seen on the small screen for a while, so we hope his return will be welcomed by our customers, as well as those making the most of our partnership with Halfords.”

The campaign will run from 2 September.

Personalisation is becoming increasingly important to driving success in all areas of digital, with a recent Econsultancy survey finding that 94 per cent of companies agree personalisation is critical.

The Drum takes a look at how marketers in the performance arena are employing personalisation to increase the effectiveness of the channel – from personalised retargeting campaigns to relevant, localised voucher offers and personalised affiliate programmes.

Retargeting
Retargeting involves targeting online ads to consumers based on previous actions or behaviours online in situations which did not result in a conversion – and the more interactive the ad, the more likely consumers are to engage, with tailored content also key.

“The key to retargeting success is engagement,” says Rakhee Jogia, director of client services, Rakuten MediaForge UK. “The best online ads are rich with website-like capabilities; these ads are more inviting to consumers because they empower them to engage without committing to a click. This allows customers to have an interactive experience without leaving the page they’re browsing.

“Secondly, tailored content that matches consumer browsing behaviour provides a more personalised and engaging brand experience. Our own research shows that those who engage with dynamic interactive display ads return to a site and convert to a sale 44 per cent faster than those who click through. By using personalisation and dynamic ads to influence consumer browsing behaviour, brands are more likely to lead browsers to a purchase. Static ads no longer cut it; with so much content on the web, it takes a unique experience of the product or even a timely offer to make a brand stand out.”

Personalised affiliate programmes
Personalised affiliate programmes allow affiliate publishers to select the ad content that is most relevant to their audience. Meanwhile, affiliate sites personalising their content to prospective consumers can be more effective than those not using any element of personalisation.

In order to create personalised affiliate programmes, merchants must be able to engage and communicate effectively with their affiliate marketers in the first instance, according to Jaabir Ramlugon, account manager at FusePump. This means affiliates are informed about what promotions and offers are most relevant, integrating them into wider marketing campaigns.

The second step, according to Ramlugon, is “full and easy access to an advertiser’s product inventory”, which allows affiliates to personalise content to their target audience.

“We’ve looked at many systems of ‘how’ advertisers can achieve this and we think the key lies in having control of your product information and data, in a format that affiliates will find simple to use and easy to deploy. We’ve found some affiliates are more technically able than others and want to work with product information directly via a structured data feed. Others prefer to download branded content in banner or widget configured content units that sit on their sites and generate click through sales commission.

“A tactic we’ve found that works with affiliate engagement is to provide all this advertising collateral in a centralised ‘hub’ so that affiliates can easily take the content they need to engage their audience.”

Thorntons implemented a personalised affiliate programme using FusePump software. The programme allows the merchant’s affiliates to select content based on their site’s audience and allows them to personalise promotions in a way most relevant to their consumers.

‘It’s important for us to allow our affiliate marketers full access to our product inventory,” says Justin Joyce, digital marketing manager, Thorntons. “The ability to personalise content to their target audience that is contextually relevant encourages engagement and click through. What we’ve tried to do at Thorntons is facilitate access and make the whole process as simple as possible for them.”

Voucher codes
The voucher codes and discounting market has faced some concerns over the past year or so over fears of consumer disillusionment with ‘daily deals’ and offers. However, vouchers continue to play an important role in the industry, adding value for consumers and reinforcing advertiser trust in the affiliate marketing channel.

Ed Fleming, head of PR and partnerships at Savoo.co.uk, argues that ‘deal fatigue’ is not only annoying to consumers but tarnishing the performance marketing industry as a whole.

“One of the biggest issues facing the performance marketing industry is what we call ‘deal fatigue’ and ‘deal overload’. The former being when a consumer is bombarded with daily emails and the latter when a particular merchant always has the same deal on – making it no longer appetising to the reader. This is not only a personal gripe of UK money-savers, but also an issue that is tarnishing the industry as a whole.

Savoo launched personalisation technology in 2011 to create a solution to the problem of deal fatigue. New users can personalise their experience so they are only sent the most relevant deals and codes.

This kind of approach to the user experience, argues Fleming, is “essential” for the continued growth of the industry and for affiliates to become trusted household brands.

Personalisation represents an interesting opportunity for publishers, according to co-founder of VoucherCodes.co.uk Max Jennings, who expects to see “real innovation in this area” over the next year. “Consumers are now looking for more than just the best price – they increasingly expect brands to engage with them on a personal level and for voucher sites, this means actively connecting them with the brands and products we predict they’ll be interested in,” he says, adding that personalisation is a natural progression to voucher code affiliate publishers looking to provide consumers with the very best deals.

“For sites like ours there are a number of touch points where engaging with customers in a more targeted and bespoke manner could significantly improve the user experience and help forge more meaningful relationships. These range from simple ideas like smart segmentation of our email database, to more complex solutions such as a completely tailored on-site experience for registered users. Ultimately the goal is to advance towards a smarter, more personal product that responds to user interactions by tailoring content to their inferred preferences, regardless of which channel they choose to begin their retail journey.”

This feature is part of The Drum's performance supplement, published 30 August, sponsored by:

YouView has announced that it will launch a new campaign on Saturday 7 September with a focus on communicating catch up, on demand and record messages.

Featuring the line ‘Catch up with your feet up’ - the ad by Albion - the campaign features pairs of feet in front of a TV screen and YouView set-top box.

The print advertising will run full pages in key national newspapers on Saturday 7 September, as well as across newspaper supplements and TV listings.

Steve Conway, head of marketing and PR at YouView, said: “We are really pleased with our new ‘Catch up with your feet up’ advertising campaign and Albion has done a great job of bringing the creative to life. We feel the campaign clearly demonstrates YouView’s seven day scroll back feature and just how easy our catch up service is to use, while still being engaging and entertaining. We hope that this campaign builds on our position as the fastest growing TV service in the UK.”

The advertising campaign will retain the ‘Extraordinary TV for Everyone’ strap-line used in the very first YouView advertising campaign last September.

A variety of iterations of the ‘pairs of feet and TV screen’ lock-up will run throughout the campaign including two pairs of feet and two pairs of children’s feet wearing socks and pyjamas decorated with on demand player logos; as well as include two pairs of feet with the ‘record’ and ‘rewind’ symbol on their shoes.

Nick Darken, executive creative director at Albion, said: “Our busy lives have made catch up TV essential. However it’s mostly a fragmented experience across different apps and devices. YouView has streamlined the experience so you can effortlessly scroll back through the last seven days and watch your show straight from the guide. We wanted our ad to reflect the ease and elegance of the product, and let the product be the star of the show. We created ‘Catch up with your feet up’, an ad which dramatizes the effortlessness of YouView from the point of view of our couple as they relax in front of the TV. We worked closely with director Chris Cairns to juxtapose the last seven days of ‘life’ against the slick YouView interface. The whole spot was created in camera which was a technical triumph and gives the spot a real distinctiveness.”

Media for the £10m campaign was planned and bought by OMD.

Almost a third of small businesses handle their own online advertising in-house according to a survey conducted by YouGov.

The survey of over 500 small business owners was commissioned by HTML5 web-publishing platform, Wix.com and discovered that while 31 per cent handled their online advertising themselves, 34 per cent also handled their own PR and 39 per cent created their own websites.

Also discovered was that half of respondents used social media to promote their business and 58 per cent were willing to use a DIY website or blog to promote their business. 31 per cent also said that would use free online directories for marketing purposes.

Only 15 per cent had or would use free email marketing services to cut costs, while 26 per cent were willing to use free calling or texting services

Omer Shai, chief marketing officer at Wix said that small businesses were becoming savvy when it came to using free marketing tools.

"They appear to be on the lookout for free and easy to use tools to promote and manage their businesses and we see how websites are still an essential component of this," stated Shai.

If the women polled, 41 per cent were found to manage their own marketing in-house in comparison with 33 per cent of the men.

Brakes, a European food service supplier to the catering industry, has unveiled a new brand identity with BrandOpus.

The new brand created by BrandOpus looks to highlight Brakes dedication to quality and service, and looks to place the Brakes people and their food expertise at the core of the customers' business.

Dave Hughes, marketing director at Brakes, said: “The identity that BrandOpus have created is a constant reminder to both our staff and customers that we never forget that the heart and soul of our business is the food that our customers serve.”

The burning fire at the heart of the Brakes identity represents the constant need to service the customers catering business. The two hands on either side represent the dedication of the Brakes people to tend to this fire.

Nir Wegrzyn, BrandOpus CEO , added: “The creation of the new identity gives Brakes the ability to act and behave like a brand. The output of our work with the company gives Brakes a frame through which their customers can view them as a value carrying organisation, rather than just another food service provider. It creates a relationship with the customer which is a level above buying and selling products.”

The project followed the appointment of a new leadership team at Brakes.

Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September.

Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports to drive online conversation around events.

Will Neale, founder at Grabyo, said: “The real-time nature of our platform drives conversation by helping broadcasters publish live TV content onto these platforms faster than ever before. Broadcasters not only retain ownership of their content by releasing it before others, but also have the opportunity to monetise it with ads. We’re working with a number of broadcasters to launch real-time clip sharing on a wide variety of programmes in the coming months.”

Boost Juice Bars has appointed MC2 to support its UK expansion strategy, as it plans to add at least another 30 new stores to its portfolio over the next three years.

MC2 will be working with Boost to launch the new stores, with integrated activity including media relations, media partnerships, social media and stunts.

“We’re very pleased and motivated by the consumers reaction to Boost smoothies and are incredibly proud of its success since its arrival in the UK – to be able plan such a strong expansion program at this stage is fantastic,” said Boost UK co-founder Dawn O’Sullivan. “Boost is all about enthusiasm and passion, and we think the team at MC2 will fit in perfectly with this ethos!”

Martha Goodfellow, associate director at MC2, added: “People’s reaction to Boost is always hugely positive and we’re incredibly excited to be working with such a vibrant, popular and growing brand. We are determined to added value to each opening with a bespoke and tailored approach in every region, making the pre-launch, launch day and subsequent trading as successful and memorable as possible.”

The account win is the latest big brand to join the MC2 portfolio, which also includes Krispy Kreme UK, Mondelez International, the University of Central Lancashire, First Drinks, Deloitte and NCC Group.

Paddy Power Bingo has unveiled a new ad with Crispin Porter + Bogusky, which offers to help women get rid of their husband so that they can play bingo.

The ad sees a trio of Paddy's highly trained removal men turn up at a woman's front door and expertly extract her unsuspecting husband using a strange plunging device.

The service allows anyone taking advantage of Paddy Power’s '£20 free play’ offer the chance to receive a complimentary husband removal, with the chance to pick where the unsuspecting husband should go with options including dinner with the mother-in-law.

With just two weeks to go until the official deadline for entry into this year’s MiAwards, Jim Brigden, the UK chief client and commercial officer at leading digital marketing agency iProspect has joined the judging panel.

Brigden’s experience in launching, growing and selling agencies is highly respected across the industry having built The Search Works up into a £100m business and then launching and building iSpy Marketing, which he sold to AEGIS in 2011, seeing it merged into iProspect.

Now in their fifth year, the MiAwards are organised and hosted by MiNetwork and look to recognise and reward independent marketing services agencies across the UK that are well run, managed and led agency businesses. The categories, which are open to both members and non-members agencies, are split into four strands – Business, Marketing, Geographical and Public Vote.

Brigden joins an already formidable judging panel that includes:

• Ian Perman, CEO of AMV BBDO
• Noel Penrose, former CEO of DDB Worldwide and founder of Juniper2 Advisory
• Barry Dudley, former COO of Naked Communications and a partner at Greensquare
• Karen Welman, Founder of Pearlfisher
• Steve Antoniewicz, former MD of Citigate Smarts and MD of the Recommended Agency Register
• Vicky Reeves, Founder of Chameleon
• Andy Edge, commercial director at Odeon Cinemas

Richard Draycott, managing director of MiNetwork, said: “What Jim doesn’t know about running a great marketing agency business isn’t worth knowing and to have him on our judging panel adds even more credibility to the MiAwards. I can’t wait until the judging day to get his insights into agency management and leadership, which I can share with our members.”

All MiNetwork members get TWO FREE ENTRIES to MiAwards and the deadline for entry into his year's MiAwards is Friday 13th September. The gala dinner takes place in Manchester on Thursday 14th November. For more details on MiAwards, categories and how to enter please visit the website www.miawards.me or contact Nikki Gillies on 0141 559 6076 or by email.

Bauer Media’s Kiss UK has announced that Garnier Pure Active is set to sponsor Kiss Chosen One, a two-month campaign looking to find the ‘next big thing’ in the radio presenter world.

To kick start the campaign, kissfmuk.com will have competition judges explaining what they are looking for in a new presenter, with Garnier Pure Active set to have co-branding across all elements of the campaign, including on-air trails, online at Kissfmuk.com and at each of the live auditions held in September and October.

Andy Roberts, group programme director at Kiss, said: “At Kiss, we’ve always felt it’s really important to give new people a chance to get into the industry and it’s great to be able to give the winner of the ‘Kiss Chosen One’ this opportunity. I can’t wait to kick off the auditions and see who’s out there to be our next Kiss presenter.”

The final reveal will take place live on Kiss on Friday 25 October, with the ‘Kiss Chosen One’ 2013 arriving in the studio for their first taste of being a Kiss presenter.

Liz Cunningham, head of commercial programming at Kiss, said: “We are delighted to be working with Garnier Pure Active to search for the fresh face of Kiss; our next Kiss presenter. Now in our third year, it’s always a really emotional journey, and it gives Garnier Pure Active a great opportunity to work with us to uncover fresh new presenting talent, and give them a potentially life-changing opportunity.”

The deal was brokered by ZenithOptimedia's creative division, Newcast.

BBC Radio 1 has launched a month-long ‘Even More Music' initiative to appeal to its 15-24-year-old audience.

Karmarama and Grape have worked with the station to create promotional material for the initiative, including a media planning first for the BBC which will see a trail for the event interrupt the programming titles of Eastenders on BBC Three. The TV ad was animated and directed by Pen$acola through Forever Pictures and produced by Forever and Red Bee.

Dave Buonaguidi, Karmarama founder and chief creative officer, said: “Radio 1 has always represented the listeners, but giving them a voice and actual control over what they listen to is a really bold and innovative step forward, and exactly the sort of work that love to get involved with.”

Throughout the month listeners will have the opportunity to choose music and DJs on the station and Live Lounge gigs will air every weekday. The station’s YouTube page will offer listeners the chance to win prizes via ‘hidden Easter eggs’ in its advertising content.

Also on social media, a ‘heat map’ will collect data from Twitter and Instagram to identify the hottest tracks in the UK.

Barclays is asking ad agency BBH London what went wrong after a convicted paedophile was featured in its ‘Thank You’ ad.

“We’re very grateful to The Sun for bringing this serious issue to our attention. We have asked the advertising agency that produced the film to explain to us what went wrong in their vetting process to allow this to happen, and we have also ordered that the advert be immediately recut to remove the individual from the footage before it is broadcast again,” a Barclays spokesman said.

The now pulled ad initially aired mid-August and features numerous scenes with real-life fans. It aimed to highlight the bank’s sponsorship of the Premier League.

However, The Sun reported yesterday that one of the fans has convictions for possessing child abuse images. 60 seconds into the spot he is seen wearing a football shirt and cheering on the right-hand-side of a young boy..

BBH London said that it had already edited the ad.

A statement from the agency read: "Usually when looking for talent to use in commercials we hire actors via casting agencies where full checks are employed. In this instance, to ensure authenticity, we recruited 400 real football fans for the crowd scenes alongside professional actors. After this was brought to our attention we immediately took the ad off air and have reedited it."