Philips has launched a new campaign promoting its Music Video Game. The retro 16-bit style driving game affects the music, allowing each user to create a unique version of the track, as well as a video, that can be shared through a social media powered leaderboard.

Based on Swiss Lips’ latest single ‘Carolyn’, users play the game as Sam (Swiss Lips’ lead singer), battling the Flame Gang to win the affections of Carolyn.

“Your gameplay affects the track, so everything you do changes your remix and the outcome of your music video,” explained Chris Joakim, associate creative director and copywriter at Ogilvy London, the agency behind the game.

He continued: “There are seven different audio worlds to explore each with audio power-ups and weapons to find. Every sound you hear in the game was created by Swiss Lips specifically for the experience. There are multiple endings and thousands of potential remixes. So the more you play the better your music video.

It is being supported by the ‘You Need to Head This’ campaign from Ogilvy & Mather London which has involved a collaboration between Philips Sound and Noisey, Vice’s music channel.

Sam Hammond, Swiss Lips, said: “It has been very cool to be part of this process working with Philips and Ogilvy. We never thought we'd be able to launch a song this way...or that we'd have to find a way to make Zombie noises fit our track! We can't wait to hear and see all the remixes of 'Carolyn'.”

MiAwards, the annual awards scheme organised by MiNetwork to identify the best independent agencies in the UK, is today launching its search for the Best New Start Agency and Emerging Marketer of the Year, as part of the Public Vote section of the MiAwards.

The Best New Start Agency aims to identify an agency that has launched in the last two years and has made a real impact during its first tentative years of business. This is a new category in the MiAwards, so if you feel your new agency has made a great start then we want to hear about it.

The Emerging Marketer of the Year category looks to recognise a young marketer (aged below 30) who has made a big impact in their company - either agency or clientside - and this award was last year scooped by Fiona Gandy of 7thingsmedia.

MiAwards is now in its fifth year and is split into four distinct areas - Business Categories, Marketing Strategy Categories, Geographic Categories and the Public Vote - offering agencies of all sizes and disciplines to get involved in order to to raise their profile across the industry.

To enter a free nomination simply send us your nominee’s name and agency and up to 100 words on why you are nominating them for an award. Please send nominations by email to Nikki.gillies@thedrum.com.

Other Public Vote categories that are currently open for nominations include:

1. Agency Supplier of the Year
2. Marketing Director of the Year
3. Marketing Team of the Year
4. Managing Director of the Year
5. Creative Director of the Year

All nominations for those categories should also be sent to nikki.gillies@thedrum.com.

The deadline for entry to this year's MiAwards is Friday 13th September, the judging will take place on 9th October and the award dinner takes place in Manchester on Thursady 14th November. For more details on entering please contact Nikki Gillies on 0141 559 6076 or by email.

Today The Drum is asking for your help as we look to reward the top talents working in the UK digital industry.

We need you to identify the finest people in the industry so we can immortalise them in our special Digerati publication profiling the UK's top 100 digital achievers (#drumdigerati).

And more than that, the person who ranks top of The Drum Digerati will be crowned Individual of the Year at this year's DADI Awards.

After much painstaking research, The Drum has compiled a long list of some 200 or so of the most important people working in the UK digital industry. This is where you come in.

In the first stage of our voting process, we want you to tell us who deserves to make the top 100 by selecting the most worthy individuals from the list below.

You have until midnight on Wednesday 11 September to vote for up to three people from the list below. The top 100 at that point, as determined by your votes, will have secured a place in The Drum Digerati.

Later we will need your help to rank our list in order, but right now we simply need you to pick your favourites from the list below.

The Individual of the Year will ultimately be crowned at the DADI Awards, which takes place on 10 October at the Marriott Grosvenor Square, London.

Along with headline partner Synergist the DADI Awards is sponsored by Exponential, Go ON UK, Green Square, Manual Link Building and Millennial Media – and we can now announce that Unanimis will also be sponsoring this year's event.

Advertising Producers Association CEO Steve Davies has revealed what’s in store for those in the creative industry at this year’s APA Collection event, now in its 13th year.

The Collection is not an awards show - there is no formal awards ceremony, not even a sit-down dinner - but instead a cinema-style showcase of the best commercials from UK agencies, production companies, vfx, editing and sound companies.

Following the UK show there are DVD screenings in Japan, Germany, Argentina and Russia, being seen in over 35 cities altogether.

“It is good for industry morale. While you are at the coalface fighting for work and decent budgets there is no time to reflect on the quality of commercials - which of course now means audio visual advertising content for any media,” said Davies. “The APA Collection invariably exceeds that expectation. For one night we can watch and the industry can say to itself - and anyone else listening - 'actually we have done some bloody good work'.

“There was an exception to that a couple of years ago, when I felt the quality had really dipped but It has returned strongly, particularly this year, with a very strong collection. As well as the obvious and familiar commercials from UK TV, there are interesting and inventive spots the audience isn't familiar with because they are made for overseas markets or other media.”

The event takes place on Thursday 5 September, at One Marleybone, London. Davies revealed: “We always have a few surprises at the venue, this year focusing on the garden, which should be the most popular place to be on the night with the temperature tomorrow to set 28 degrees. Being British, we can get as excited about good weather as great advertising of course!”

Great Lengths, a hair-extension brand, has appointed integrated marketing agency Turn Key to manage its marketing, PR and digital activity.

Turn Key has been tasked with delivering an integrated PR and marketing strategy to refine the brand, which supplies to 900 hair salons across the UK, and increase awareness to the consumer and trade markets.

The strategy will include a strong focus on media relations and celebrity targeting as well as promoting the launches of new products, training courses, brand ambassadors and events.

In line with the marketing strategy, the agency has also been appointed to design and build a new consumer-facing website.

“We were thrilled to find an integrated creative agency of such high calibre here in Leeds. I am confident that with Turn Key’s expertise and support, we can continue to raise our profile in the market and strengthen our reputation as world leaders in hair extensions,” said Carol Leo, managing director of Great Lengths.

An event held by The Telegraph featuring jockey AP McCoy was abandoned last night after three people collapsed and emergency services were called, including police wearing chemical warfare suits.

The invite-only event, held at the newspaper's offices last night, saw three people collapse during the question and answer session featuring the award-winning jockey.

Attendees waited an hour to exit the building a witness has informed The Drum, as it was checked for dangerous chemicals.

"It was crazy," said one attendee caught up in the situation. "However it was really well handled by the organisers who were calm and very professional."

The Telegraph's assistant news editor Ben Clerkin tweeted pictures from the situation, eventually updating his followers that there had not been a chemical attack.

A Telegraph Media Group spokesperson said: "Emergency services were called last night to investigate a suspected hazard in Buckingham Palace Road. Normal cautionary procedures were followed and no further action was deemed necessary."

Unflinching dedication to producing a newspaper - as Armageddon breaks out on floor above pic.twitter.com/5jvnaWftho— Ben Clerkin (@benclerkin) September 3, 2013

Informed sources say 'chemical attack' may in fact have been a case of food poisoning that left three feeling nauseous— Ben Clerkin (@benclerkin) September 3, 2013

Telegraph not under chemical attack. Police leave building pic.twitter.com/rtcLvbjJb2— Ben Clerkin (@benclerkin) September 3, 2013

Police in chemical warfare suits investigate incident in conference theatre at Telegraph pic.twitter.com/zgeq5Ea265— Ben Clerkin (@benclerkin) September 3, 2013

Mark Locke, head of media and PR at Aegon, is to leave the business with immediate effect.

Today marks his last day in the office, he will then go on garden leave until the end of September before joining lang cat in October where he will lead strategic external communications and PR work.

Commenting on his move to the agency, led by Mark Polsen, Locke said: "The lang cat's a cracking business. It's so successful because Mark and his team are able to take the obscure, the mundane and the arcane in this industry and somehow make it interesting and understandable.

“That's a pretty good trick. It's a service that's genuinely in high demand and short supply. Really great communication is a skill I've long admired. I'm looking forward to starting work with Mark and the rest of the team, and helping clients of the lang cat meet their media, PR and external communications objectives."

He added: “I’ve enjoyed my time at Aegon and have had the great pleasure of working with some of the most innovative, progressive and insightful people this industry has to offer.

“I’m convinced Aegon UK has the right strategy, the right people, the determination and the drive to be a very successful financial services business. I’ll miss the business and the people, but I’m extremely excited about the opportunity that lies ahead for me.”

Brian Lewis has become Interim head of the media and public relations team at Aegon.

Plusnet is today rolling out two new adverts, Making a Stand and Juiced, starring familiar front-man Joe.

The ads saw the Plusnet marketing team work alongside Karmarama to script the ads, which were produced by Kream.

Nick Rawlings, commercial and marketing director at Plusnet, said: "From previous campaigns we know that the character of Joe is a fantastic spokesperson for the brand and we are sure that, through these adverts, people will be encouraged to demand a better deal for their home phone and broadband provider - an area when Plusnet can excel.

"Running the two ads simultaneously enables us to communicate both our exceptional service and the great deals we currently have."

The first ad, Making a Stand, is based around customer satisfaction, while Juiced looks at setting more for your money.

Seth Townsend, director of Making a Stand, explained: "Making a Stand is a rallying cry, in the new advert we wanted to show the people's champion character leading a march with people from all walks of life. This ad was an opportunity to build on Plusnet's previous campaigns by elevating Joe as the no-nonsense hero.

"With Joe as focal character we are able to lead an energetic march as momentum builds from spilt soup in a restaurant, to the celebratory end-scene on top of a skyscraper."

Both ads will run until 12 November.

MiNetwork, the organisation that supports growing agency businesses, has teamed up with theatre actress Tessa Morton to present a pitching and presentation skills workshop with a difference later this month in London.

During the 90-minute evening session, Morton will share some genuine tips on how theatre performers control their nerves, command their audience's attentions and manipulate their emotions to ensure that they get their message across clearly and effectively.

This session will not be about how to make more attention grabbing Powerpoint slides. In fact, Morton actively discourages speakers from relying on crutches like fancy slides and videos and offers some techniques to move away from Powerpoint and get your audience to focus fully on you and what you are saying, however daunting that may be.

Tessa is professional actress and teacher. She started her consultancy TMP in 1994 to support pitch teams in advertising agencies manage their anxiety and build rapport with their clients. 15 years on and her business now works in all industry sectors and her coaching techniques have helped MDs, sales teams, project mangers, and presidents, present with increased confidence and creativity.

Richard Draycott, managing director of MiNetwork said: “Speaking in public can be a horrible experience for many people, but in the marketing industry it is absolutely critical to an agency’s success that all of their staff can speak effectively and with impact during pitches and presentations. Having seen Tessa in action I can guarantee that she offers some great tips and insights into how people who are not natural performers can give themselves the best chance of really creating a lasting impression.

The event takes place on Wednesday 25th September at 6pm (drinks and sandwiches will be provided) at the offices of Ve Interactive, which are close to Farringdon Station.

Tickets to this event are FREE for MiNetwork members and just £45+VAT for non-members.

Members should email Richard Draycott to have their name added to the guest list.

Non members wishing to buy tickets should click here.

This ad does what we thought impossible: it makes Robert Downey JR look like a total twit. What on earth is HTC thinking? Hipster Trolls? Why associate a bad internet habit with your brand? What's with the car wash? If they're trying to address the idea that HTC doesn't mean anything to anyone - why suggest that it could mean anything?

Channel 4 has launched an online hub to promote new television series Educating Yorkshire.

The hub was created by Tokyo Digital and built as a fully responsive HTML5 web app within the Channel 4 website. It contains more than 60 pieces of tagged content and works across desktop, mobile and tablet.

The TV series is a follow-up to BAFTA-nominated educating Essex and 4Creative tasked the pupils at the school with creating the show’s advertising campaign after a lesson in the craft from the channel’s in-house agency.

Tokyo director Aaron Bimpson said: “It’s a bold and brilliant idea that transforms the traditional marketing campaign into part of the show’s content and it means all the compelling material that couldn’t be captured on camera can find a life beyond the lens.”

Nik Windsor, business director at 4Creative, added: “We required a platform that could house 50 to 350 pieces of content: the nature of the school project meant that until we judged the pupils’ work, putting a finite figure on the scope of content was impossible.

“That means a site needed to be created that was flexible, with parallel streams of activity happening at any one time against a very inflexible timeline. We were extremely happy with the partnership and the multi-platform output Tokyo Digital delivered for us.”

The programme will air on 5 September.

Sainsbury’s has launched a new campaign from AMV BBDO aiming to show the simple construction of everyday meals with a twist, all of which use products from the by Sainsbury’s Range.

Th series includes a fish finger sandwich with tartare sauce, a bacon and spinach salad with pine nuts, a peperoni pizza topped with rocket and chilli, spaghetti carbonara, macaroni cheese, and fish pie.

The ads are accompanied by three reworkings of the Chaka Khan track “ain’t nobody” which will be released as singles.

It will also roll out in print as posters and in-store, showing a wider range of the products from the range including; steak pie, bakewell tart, and pulled pork.

Lactalis Nestlé has appointed Threepipe to handle the roll out of its two new desserts from the Quality Street and After Eight brands.

Following a competitive pitch, Threepipe was handling the media and blogger outreach for these new products, starting with immediate effect.

This project follows Threepipe’s work with Rachel’s, the organic yogurt brand owned by Lactalis.

Jim Hawker, co-founder of Threepipe, commented: “We are delighted to launch these two iconic brands into the dessert category. We will be creating distinct campaigns for each of the desserts which enjoy such a popular following.”

The Green Triangle and After Eight dessert pots will be available from this month.

Marketing professionals are amongst the most sleep deprived workers in the UK, new research from Travelodge has found, sleeping an average of six hours and 36 minutes each night.

The research of 2,000 Brits found that marketers on average spend one hour and nine minutes awake worrying about work when in bed: longer that people in both the HR and retail industries.

Overall, marketers are amongst the most likely of all to be kept awake by work anxiety, with heavy workloads and job security cited as the two most common reasons for not being able to switch off and sleep.

Stevie Williams from the Edinburgh Sleep Centre, said: “Research shows that frequently not getting enough sleep has strong negative effects on health and performance. Relaxation techniques such as meditating or having long showers or baths, as well as avoiding caffeine and winding down just before bed by staying away from high intensity interactive technology can all help aid stress management, making it easier to fall asleep and maintain that sleep.

“Having a sleep environment that is quiet, dark, away from TV, videogames and computers, well ventilated and cool will help. However, there are some people who are simply “owls”, that is, more nocturnal than their “lark” colleagues, who find it difficult to fit in to a 9-5 lifestyle. On top of this, there are many varieties of sleep disorders.”

In addition to not getting enough sleep during the week, nearly half of workers (48 per cent) suggest that they don’t have time in their busy schedule for a weekend lie-in any more.

Shakila Ahmed, Travelodge spokeswoman said: “There is an expectation in today's society to fit more into our lives. The struggle to maintain a work life balance is causing too many of us to trade in precious sleeping time in a bid to ensure we complete all of the jobs that we believe are expected of us.

“Taking work stresses to our beds can seriously impact our ability to get a good night's sleep, and it can soon become a vicious cycle where a lack of quality rest exacerbates these problems.

“Whatever your working situation, it's important to try and set aside some downtime before bed, so that you can switch off and attain quality sleep. In the long run it will help you to perform better at work and this should bring stress levels down."

Sleeping image via Shutterstock.

The first cardinal sin of making an infographic is confusing your reader according to Now Sourcing which created The Anatomy of an Infographic.

Instead they should be well researched, carefully laid out and communicate with data as well as in the visualisation.

The Anatomy of an Infographic also looks at the best ways to ensure sharability, with embed codes and sharing icons proving most successful.

Smart TV users say that they have already interacted with an ad, with a quarter (24 per cent) of these talking about the ad while 15 per cent buy the product, research from smartclip and LG Electronics has found.

The research saw 2,000 participants across Germany, UK, Spain, Russia and Australia being questioned by Nielsen, and discovered that over half (62 per cent) watch Smart TV during the evening, meaning that prime time advertising is a key area for Smart TV.

Shirlene Chandrapal, SVP of connected TV at smartclip, commented: “Our research has shown that combined with ads on traditional TV, Smart TV ads are extremely effective for engaging viewers, and as a focal medium the TV set continues to bring the family together in the living room. Traditional TV is losing users to Smart TV though; its interactive quality creates a deeper engagement between the viewer and the content being viewed, including brand advertising.

“By creating interactive, relevant campaigns for Smart TV, brands can more easily track the influence of their content and measure engagement and resulting actions.

"All over the world users are now looking for a more connected viewing experience where apps and the internet play a larger role, so it is imperative that brands monitor whether they are achieving this by measuring engagement. This research has revealed that Smart TV has huge potential to engage audiences and we expect to see more and more advertisers capitalising on this platform in more creative ways.”

The research found that over two thirds of those interviewed stop to watch interactive ads and have a positive attitude towards advertising on the platform: with users citing that ads need to be relevant, informative and easy to understand in order to make them stand out.

Sourz Tropical has unveiled a new bottle design exclusive to Asda, with fans offered the chance to win a bottle with an interactive online competition – the ‘Sourz Tropical Treasure Hunt’.

The ‘Sourz Tropical Treasure Hunt’ will see fans search for the ‘Tropical Treasure’ using clues provided via social media. They will plot their guess using Google maps and those with the closest coordinates will win one of 100 bottles up for grabs.

Emma Heath, marketing controller at Sourz, said: “As one of the UK’s favourite non-cream liqueur brands, we understand the importance of providing fresh opportunities for our consumers to enjoy and engage with the brand. That’s why we regularly ask our 532,000-strong Facebook community of Sourz fans to not only help us develop our product range but tell us what they want. We are excited about the new bottle design and our online competition mechanic and can’t wait to see the fans reaction online.

“Agreeing this exclusive initiative with Asda is a reflection of our commitment to innovation and customer development. By continuing to excite consumers and provide fresh brand experiences for them, we aim to fuel further growth and strengthen our position in the category. 2013 has been a big year for Sourz with many exciting brand initiatives and there’s still more to come – watch this space!”

The electric blue bottle features colourful graphics including a swooshing wave, butterflies, a bird and an orchid.

Hovis is set to promote its Best of Both product range as children go back to school with an outdoor campaign created by JWT.

There are three versions of the creative from JWT featuring children - a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the children’s naughty and nice sides while eating Best of Both, the only branded half and half loaf to use no artificial preservatives.

The creative is accompanied the strapline “Now tastes even better”, reflecting the new loaf formulation and the wheatgerm goodness in the loaves.

Matt Hunt, brand director at Hovis, said: “The Best of Both range, with its no artificial preservatives and added wheatgerm goodness, will be the focus of this OOH campaign. This also ties in with the Back to School season – the perfect opportunity to showcase our products to mums when it comes to getting kids to eat and enjoy something that’s a little bit healthier.”

This comes as Hovis refreshes its packaging designs across its entire range of products in all stockists, including a reinforced loaf-shaped logo and clearer packaging wraps.

The 6-sheet POS posters will appear nationwide.

Jack Daniel’s Tennessee whiskey has launched a UK Instagram account and is using it as part of a consumer campaign to mark the birthday of its creator.

The direct and social media campaign by integrated agency Communicator has aimed to encourage consumers to be part of the celebrations by taking a picture of themselves raising a glass to the famous creator using the hashtag #JacksBirthday.

Running through September the campaign will feature people associated with him, including the current Master Distiller Jeff Arnett (pictured), as well as Lynne Tolley, Jack Daniel’s great-grand niece.

The photo-sharing element is designed to bring everyone together whilst providing a clear and tangible way people can get involved in the birthday celebrations.

“Instagram is exciting new social territory for Jack Daniel’s. We wanted a campaign where the brand brought its fans together in their celebrations and what better way to do this than sharing photos,” said Richard Southon, director at Communicator. “Instagram is the natural place for this and the campaign will show how brands don’t need to be ‘in’ the conversation to be a core part of it.”

San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’.

The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance to win a six-month supply of San Miguel Fresca at the end of the promotion.

It will run in the on and off trade and is supported by point-of-sale, on-pack promotion and press adverts targeting trade consumers.

Charlotte Moffat, senior brand manager at San Miguel Fresca, said of the campaign: “It offers our target audience a truly compelling reason to trial the product, and engage and share the brand’s ethos.”

A launch event will take place in 5 September, at which members of the public are invited to bring a passport and toothbrush in case they win a place on the next available flight to Barcelona.