Newsnight mocked editor Ian Katz’s Twitter gaffe, where he called guest Rachel Reeves MP ‘snoring boring’, with ‘#fail’ following the editor’s name in the show’s Tuesday night credits.

Katz, who accidently tweeted the message to his 26,000 followers , is having a rocky second week in the Newsnight editor position after replacing Peter Rippon, who left the programme after failing to broadcast shows concerning Jimmy Savile.

Ms Reeves was being interviewed by Jeremy Paxman on Labour’s union links when the incident occurred.

The Advertising Standards Authority has dismissed a complaint made against a Tesco Mobile TV ad alleging that its claim that ‘You can get all the latest phones’, was misleading.

The ad in question depicted two robe wearing men in a steam room discussing Tesco Mobile, before the camera panned back to show Ronnie Corbett saying: “You see the thing is you can get all the latest phones and the best customer service of any network."

On-screen text at the end of the ad stated, "There's nothing funny about Tesco Mobile".

In its adjudication the ASA observed that it believed the claim ‘was delivered in a casual manner and would not be taken literally by viewers’.

Its assessment read: “We noted that Tesco stocked the ten most popular phones and then a selection of other phones on the market, but did not stock every phone available in the UK. We noted the market data they supplied and that the top ten phones at any one time accounted for a high percentage of total market.

“Because we considered that the claim would be understood as referring to the most popular phones, rather than every single model, and the evidence from Tesco confirmed that they stocked phones that the majority of consumers would be interested in, we concluded that the ad was not in breach of the Code.”

The Bank of England has revealed plans for an ambitious makeover of British currency, ditching today’s cotton pulp banknotes for those of the polymer variety as early as 2016.

A two month consultation into the planned changeover has now begun with Bank officials stressing a compelling case for plastic, noting that it is harder to counterfeit, more durable, more environmentally friendly, cleaner and cheaper.

Amongst the first notes to be ushered in under this new wave would be a Winston Churchill fiver in early 2016, closely followed by a Jane Austen tenner.

Some have raised concerns about the introduction of such notes however, pointing out that they cannot be folded, can be ‘slippery’ to hold and have a tendency to melt when exposed to temperatures of 120C.

Charlie Bean, deputy governor of the Bank of England, said: “Polymer banknotes are cleaner, more secure and more durable than paper notes. They are also cheaper and more environmentally friendly. However, the
Bank would print notes on polymer only if we were persuaded that the public would continue to have confidence in, and be comfortable with, our notes.”

A final decision on the changeover will be taken in December.

As the deadline for ambitious agencies to enter this year’s MiAwards draws closer, MiNetwork has invited MiAwards judge and former vice president of DDB Worldwide Noel Penrose to offer some insights into how agency owners can manage for profit.

Penrose now works with many agency owners, through his own consultancy Juniper2 Advisory, to help them maximise efficiencies, build agency profit, manage agency growth and create an exit strategy.

Managing for profit is a key responsibility of a maturing agency. Profit enables important business decisions to be made with greater confidence. Profit rewards shareholders, pays for taxes, provides for investment in systems & equipment and funds new talent and resources. Profit is the demonstration of leadership's ability to manage the business effectively and defines good financial management. The following 10 elements are consistent among agencies that deliver sustained high-margin performance.

1. The Principle of Planned Profit
Every agency needs to embrace the management principle of planned profit. Profit as a goal, not a consequence. Profit is not the chance outcome of doing other things well. Profit does not just happen; profit must be anticipated and planned for. Baking profit responsibility into the DNA of your business is challenging, but once it is there, the benefits are strong.

2. Accountability, ownership and responsibility for profit
The profit imperative has to be relevant to all senior staff and client directors should be accountable for profit delivery on client work as well as quality and service levels. Responsibility for profit delivery should not rest solely with a small team of CEO and CFO.

3. Setting Goals & Benchmarking
What can be measured can be managed and you should find ways to benchmark your financial and operating performance and evaluate and compare key metrics against the competition. Dashboards are valuable tools to help recognise soft areas that require attention and provide important early-warning signals of potential future profit pressure.

4. Managing, tracking & reporting new business
The lifeblood of growth requires a structured approach to identifying new opportunities and winning them over as clients. Qualification criteria to screen unsuitable leads can save wasted investment and a strategy for both new client potential and existing client development from both inbound and outbound perspectives is essential. Tracking and reporting new business performance to identify trends, set targets and measure achievement is also key. What you do, how you do it and how you measure results are the core elements of a strong new business infrastructure.

5. Forecasting revenue with confidence
Developing a reliable and customised tracker tool to predict with high confidence the probable revenue you will generate and recognise in the short-term, medium-term and over the course of the year is critical to maintaining a strong margin. Early warning of weakness in revenue confidence can enable decisions to be made more quickly and prompt changes in direction (stimulate the need for marketing, develop incentives to convert prospects, review the cost base).

6. Aligning your bill rates to your business model
Pricing is a challenging area for all agencies, but those who set their bill rates based on their own cost of servicing the work rather than basing pricing on competitor rates or market sensitivities are able to make conscious decisions to offer pricing concessions with full knowledge and awareness of the financial impact on profit. My recommendation is for agencies to have three rate levels; standard rate, preferred rate for clients who give something significant in return and blended rate that reflects the average cost per hour / day for the agency overall.

7. Managing time as a resource
The major area for measurement and analysis is Payroll. What percentage of Gross Profit is spent on employing your entire workforce? How much of the working hours capacity available within the business is actually spent on client-related activity? How much of that client-related activity is actually billed? How much of the time worked on client business is classified as over-servicing? What is the value of client time that the agency has written off in a year? Why does all of this happen, and how can it be better controlled? Agencies who understand this fare much better!

8. Client profitability analysis
Understanding where you make (and lose) money, and on which client relationships, is essential. A simple Value of Time analysis should be completed as a minimum comparing the fee against the standard value of time spent on the work to identify realisation gains or losses for each client. The whole client portfolio may take on a completely different perspective when you realise which clients are draining agency resources and profitability; and should impact how you service the business.

9. Recognising your Star Performers
Categorising your talent base into those who are coasters, those who are drivers and those who are solid citizens is important for many reasons; to ensure you identify, recognise, reward and retain your star performers and identify for development those coasters who need to be retrained, refocused, re-directed. 80% of your cost base is represented by your employees. How will you ensure the investment in salaries, rewards, bonus and other compensation is made in the right way and in the right areas?

10. Unity and Clarity
Agencies that share their plans, goals, objectives and performance achievement with their staff manage to get everyone facing the same direction at the same time. Agencies that communicate performance are able to engage the whole organisation in the challenges of growth and profitable performance, and find ways of sharing success with the teams.

All MiNetwork members get TWO FREE ENTRIES to MiAwards and the deadline for entry into his year's MiAwards is Friday 13th September. The gala dinner takes place in Manchester on Thursday 14th November. For more details on MiAwards, categories and how to enter please visit the website www.miawards.me or contact Nikki Gillies on 0141 559 6076 or by email.

ITV has been sanctioned by the Advertising Standards Authority over 38 episodes of You’ve Been Framed which flouted rules on the advertisement of alcohol.

The candid camera show, popular with children, ran alcohol ads during the broadcasts on ITV2, breaching strict controls on targeting such ads at people aged 18 or under.

ITV is the latest broadcaster to be caught out by the rules, which it claims offer ‘little clarity’ as to what is permissible and what is not.

This relies on a ‘series average test’ which involves totting up how many individuals below the age threshold are likely to be viewing any particular episode.

The ASA reasoned that ITV, in backdating its assessment to the start of the long-running show, would lead to ‘unreasonable delays when responding to audience changes unless the data was acted upon on a more regular basis’.

ITV2 has been ordered to review series data on a more regular basis.

Purina Felix has unveiled a packaging redesign aimed at improving impact and ‘shopability’.

The redesign was carried out by Seymourpowell and includes premium and upper-premium products across the Purina Felix range.

The agency was tasked with developing product desirability by creating on-shelf standout packaging.

Jonathan Shaw, director of Seymourpowell brand packaging, said: “The redesign project was focused on the essence of the Felix brand and the relationship between Felix and his food.

“It was critical to illustrate Felix as the perfect balance between clever purposefulness and mischievous to communicate the best possible message to shoppers. Improved shopability was important also as the market place becomes ever more competitive.”

Seymourpowell has worked with the Nestlé-owned brand since 2004.

Mango Bikes has appointed online marketing agency Hit Search to boost the profile of the new brand created by two university friends and featured on BBC Three’s Be Your Own Boss.

The Liverpool-based agency beat a number of companies to win the contract for the brand, which was created to offer a stylish way to travel by bike.

Andrew Redfern, director at Hit Search, said: “Everybody at Hit Search is delighted to be working with Mango Bikes.

“As an ethical online marketing partner, we only work with brands that we really want to shout about and Mango Bikes are just that.

“Our aim is to make sure that Mango Bikes remain as visible online as they are on the streets of every UK city.”

Meanwhile, Lee Machin – previously of Just Search and Wooshii - has joined Hit Search as the agency’s new business director and will aim to make the agency particularly competitive in the online retail sector.

Creative agency 383 Project has appointed Dan Archer as the new marketing manager in order to continue the expansion of the company.

Archer’s role will include developing and implementing a tactical marketing strategy to drive growth benefiting both the agency and its clients.

On his appointment he said: “It’s an incredibly exciting time to be joining 383 as the business continues to flourish. I’m looking forward to helping drive even more growth through a strategic marketing plan which will position the agency as real thought leaders in the industry."

In his new role Archer will also oversee all events for the agency, including Canvas, an annual one day conference for developers, designers and marketeers set for 10 October in Birmingham. This year Canvas will explore future ideas for the web, the construct of the connected customer and how new technology can be used as an effective communication tool.

Jacob Dutton, client services director at 383 Project, said: “When appointing our new marketing manager we were looking for a dynamic marketeer who could quickly understand the needs of our business and hit the ground running – we’re thrilled to have Dan on board.

“383 is an innovative agency so it is vital that we have a marketing manager capable of delivering a fresh and exciting strategy, profiting both the agency and our clients.”

Previously Archer was marketing events manager at Bullring Birmingham, before taking up a group role at midlands based radio company Orion Media, heading up the sponsorship, promotions and interactive strategy.

The latest Rihanna for River Island collection, for autumn/winter 2013, was unveiled last night at a pop up nightclub at the flagship store on Oxford Street.

The exclusive fan event, launched by Cake, showcased the latest Rihanna for River Island range designed by the star two days ahead of its global launch in stores around the UK.

Rihanna commented: “This collection is definitely really special to me. I think I got a lot of freedom and I got to put a lot more of myself into it. I had so much fun designing it for summer/spring that autumn was just – it was just balls out. We had fun and just went for it and did things we didn't get to do before, and that's why I'm excited. That's what's special about it – it's different, it's fresh.”

Five competition winners also won the once in a lifetime opportunity to be styled exclusively by Rihanna herself, as the star selected key pieces from the range for each fan to wear on the night.

B&Q has unveiled the autumn ad in its ‘unloved rooms’ campaign, which launched in June.

The campaign, which was created with Karmarama, looks to persuade the British public to give the room that they don’t want their friends to see a makeover.

Again, the music for the ad is Pixie Lott, (Your Love Keeps Lifting Me) Higher and Higher.

BSkyB is shaping its programmatic buying strategy to suit mobile devices, having upped its overall investment to half of its online display budget, according to online marketing controller Joel Christie.

Speaking at ad:tech in London today, Christie said the pay TV operator is currently investigating how to incorporate mobile into its overall real-time bidding (RTB) strategy, rather than just replicate its display approach – an undertaking that has proved more challenging than first perceived.

He said: “We really wanted to get under the skin of the RTB space and start implementing what we have learned from our display RTB strategy which takes 50 per cent of the budget now… I thought it would be a matter of lifting and shifting what we have learned in the desktop space, but it is far from."

Christie stressed the importance of not approaching mobile in isolation or as a “bolt-on” but rather where it can sit within the wider marketing mix. "The initial approach we took was flawed - we should not have used it as a bolt-on but as part of everything - the rest of the media plan," he said.

It began working with Infectious Media to better understand cross-device consumer behaviours, to ensure it could send the right message to people to help boost cross or up-selling capabilities across devices via RTB. Yet it soon hit a “stumbling block” according to Christie.

“When we dug a bit deeper we found it hard to target users where they want to congregate. Each platform like Facebook for example isn’t joined up to other platforms to let you buy [RTB] inventory, which makes it more challenging,” he added.

It is still in early phases of testing how to roll out a full RTB strategy for mobile, and once it has there is scope to create a budget particularly for this purpose, according to Christie, who also told The Drum it is making progress in tapping brand budgets to help fuel its RTB strategy.

It is in the midst of running research aimed at better understanding whether its audience is content with the site experience, so it can differentiate how to target creative to suit an individual’s particular mindset according to the device they are on, and what they expect both the ad and content experience to be on said devices.

Earlier this year Christie told The Drum the pay TV operator was dedicating 40 per cent of its £15m yearly display budget on programmatic trading.

Shout Digital intends to improve travel for disabled people with the ‘assist-Mi’ app which enables communication with utilities such as train stations and hospitals in advance should assistance be required.

The Newcastle-based firm used their expertise in web design and digital media services to improve the lifestyles of those with disabilities by helping them access public places.

Using GPS technology and two-way messaging streams, the app, which has been developed for use on all smartphones, provides up to date information and communications to disabled people on the move.

The app also enables users to pre-book parking spaces and luggage assistance, providing them with greater control than ever over their travel plans and offering them greater independence on a day to day basis.

Shout Digital CEO Gary Boon, said: “It was crucial in developing this app that it worked in real time, travel – even short car journeys – can be fraught with anxiety for disabled people.

“Barriers at car parks and other venues can cause real accessibility issues while coping with luggage at airports and train stations can be a nightmare for those with limited mobility".

He added: “Because the app works in real time it means that they can communicate instantly with their destination – en-route if necessary – and that is tremendously reassuring.”

Shout Digital was recently invited to join Apple, Microsoft and Facebook as a member of W3C, an elite international committee founded by internet founder Tim Berners-Lee, dedicated to protecting the future of the internet.

Nike, Adidas, Volkswagen, Google, Apple and Coca-Cola are among the preferred brand owners to work with, research from The Talent Business has found.

This UK research, part of a global survey, saw 71 UK CEOs, MDs, creative directors and planning directors, earning above £150,000 base salary, to identify their most and least preferred brand owners to work with, and to rate them on a number of attributes considered important to agencies.

Gary Stolkin, global chairman and chief executive officer of The Talent Business, explained: “Our aim was to understand how the world’s most senior agency Talent views the world’s leading brand owners as clients. What drives them to work with a client, and if opinion has changed since our first tracking study, commissioned in April 2012.”

Discussing the results, he added: “Nike continues to be seen as a trailblazer by creative agencies. It is head and shoulders above the rest, 92 per cent of respondents valued it as very desirable and it led on six of the seven attributes, falling down on caring about social responsibility. Other brand owners are perceived to care more about social responsibility, but that seems to be largely irrelevant in Nike’s case.”

Colgate, GlaxoSmithKline, Reckitt Benckiser, Nestle, GM and Ford were the least desirable brand owners, according to the research.

One UK senior marketer commented that Colgate "abuse the privilege of market leadership by producing work that is lazy, polluting and banal."

The most important factor for agency leaders in the UK is that their clients value ideas and this was considered to be “extremely important” to 65 per cent of respondents.

Ray Ban has unveiled the latest video in its Envision series activity, a week ahead of its event at Bethnal Green’s Oval Space.

The event, taking place next week, will see competition winner Joel Duxbury’s vision at a night inspired by a bouncy castle where some very special guests will be playing alongside DJ’s Krystal Klear.

The special guests will be revealed on the 13 September where every retweet of their #RAYBANPARTY promoted tweets will slowly reveal their image.

Media for the campaign was handled by OMD, while The 7th Chamber was responsible for video seeding.

Subway is launching a new campaign to raise awareness of earlier opening hours featuring the £2 breakfast deal in a new set of video adverts.
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Opening hours are being extended nationwide with the sandwich outlet now offering breakfast from 7am–11am on weekdays.

Subway will also engage in a £1.7m cross-channel campaign which includes TV, radio, OOH and print activity. The new TV advertising campaign introduces Bruce, a man who is ‘definitely not a morning person’ who needs a Subway to gain vitality: the message being that consumers should take control of their mornings and have a customised breakfast.

The campaign will also be supported by social activity, centred on the promotion of the hashtag #NotWithIt.

Across Facebook and Twitter, Subway will look to engage with fans when a photo or post is tagged with the #NotWithIt hashtag; responding with morning words of wisdom and funny content in an effort to incentivise them to try the Subway breakfast menu.

Commenting on the launch Manaaz Akhtar, regional marketing director for Subway Europe, said: “With consumers leading increasingly busy lives, this new value option presents an attractive option for commuters.

“By increasing our promotional activity and committing to extending the opening hours of our stores from 7am on weekdays, we believe both new and existing customers will be encouraged to try our great tasting, value breakfast range as we try to make their mornings just a little bit easier.”

There are over 40,000 Subway stores in over 102 countries.

Oxo is set to unveil its latest range, Shake & Flavour, with a new TV campaign created by JWT London.

Following on stylistically from ‘The Magic Cube’, the creative unveiled by JWT London for the Oxo cube, the ad shows how the new products can be used in preparing convenient, modern dishes.

Promoting the three flavours of the new range, the ad shows how household objects are turned into a delicious meal, once Shake and Flavour is sprinkled over the ‘ingredients’.

SSE has appointed adam&eveDDB as its lead strategic and creative agency.

The electricity and gas company, which operates mainly in the UK and Ireland, has previously been announced as the energy sponsor for the 2014 Commonwealth Games.

At the time, Ian Marchant, chief executive of SSE, said “we're aiming to make this sponsorship innovative and quirky, not boring and corporate".

The appointment comes just days after adam&eveDDB unveiled a new campaign for the Financial Times.

The Drum is currently awaiting comment from SSE on the appointment.

Samsung has launched the first film in its ‘Design Your Life’ campaign for the Galaxy Gear and Note 3.

The ad – ‘Sweet Dreams’ - was created by Leo Burnett LA and Chicago and features a woman making use of the gadgets to help her modernise her grandfather’s toyshop, ending with CGI technology delivering a puppet performance to the tune of the Annie Lennox hit of the same name.

Howkapow.com has launched a new-look website with enhanced usability and navigation, as well as more detailed descriptions and photos of each product.

The vibrant new-look site was developed over a five-month period by Bristol-based web designers Hype and Slippers whose brief was to create a ‘stand out smile-inducing style’ for the website - they worked closely with Howkapow founders Cat and Rog How.

Set up in 2010 by a husband and wife team who met while studying at Bristol University in 2001, Cat, an ex-journalist and Rog How, an ex-BBC producer, Howkapow arose from their shared desire to nurture Britain’s unsung design talent, showcasing some of the most innovative work out there for all too see.

The site now also features charming imagery created especially for Howkapow by still life photographer, prop stylist and art director, Luke Albert. Photographs of custom-made paper-cut-outs or dioramas, the images showcase Howkapow’s hero range.

Cat How, said: “Our new-look website has been a labour of love and we couldn’t be more pleased with the results. We wanted to create a space that better demonstrates the playful nature of Howkapow and the wonderful kaleidoscope of more than 400 homewares, kitchenwares, lighting, prints, jewellery, accessories and stationary we now sell.

“With the assistance of Hype and Slippers and Luke Albert - not to mention all the brilliant designers whose wonderful handiwork we are delighted to stock - www.howkapow.com is now truly reflective of who and what we are about: ‘Stand-out smile-inducing style‘ at its best, and the site is both a pleasure to see and use.”

Today Howkapow has thousands of customers around the world and has been featured in national and international press including The Guardian, The Observer, The Sunday Times, The FT, ELLE Décor and Grazia.

Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century.

The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim a free front page print from any historic day since 1903 or get £20 off the cost of the entire paper.

The promotion will run on 1L and 70CL bottles of Grant’s Family reserve until the end of November and will be supported by PR, outdoor, digital and radio advertising.

Oliver Dickson, senior brand manager at Grant’s, said: “We need to be highly relevant and compelling when it comes to creative promotions, offering consumers something more than just price discounts.

“Communicating our extensive brand history and engaging with consumers at an emotional level is key to forging on-going loyalty in the blended whisky category.”

The promotion follows in the footsteps of a previous on-pack promotion in partnership with Findmypast.co.uk, catering for its core market of family-orientated men aged 45+.