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BBC Trust opens review of BBC News output such as Newsnight, Panorama, The Today Programme and Question Time

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BBC Trust opens review of BBC News output such as Newsnight, Panorama, The Today Programme and Question Time

The BBC Trust has begun a public consultation into the news and current affairs output by the BBC, which will see programmes such as it’s daily news bulletins, Newsnight, Panorama and BBC Radio Four’s The Today Programme, scrutinised for quality.

The review will aim to examine the performance of the BBC’s news output across TV, radio and online, and will include the BBC News channel and BBC Parliament, as well as Question Time and the Daily Politics.

Audience research will also be carried out alongside the review, which will now cover impartiality or the impact of BBC News.

BBC Trustee Richard Ayre said that the journalism at the BBC was the most important part of the corporation to its audiences.

“The Trust is going to ask in detail what those audiences expect of the BBC, what they appreciate most, and where they think we could give them an even more distinctive service. In a world where people can choose their news when and where they want it, and from a huge range of sources, we want to understand how best the BBC can retain their trust and confidence so that it remains clearly their number one choice,” he explained.

The review follows the resignation of former director general over George Entwisle earlier this year after Newsnight falsely claimed that Lord McAlpine was a paedophile in a report, while questions as to why the programme scrapped an investigation into the sexual attacks by former presenter Jimmy Savile were also asked, leading to another internal review.

The conclusion of the review is expected in Spring 2014.

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Wilberforce Chambers, NoVate Direct and Pro-vide Legal appoint Paver Smith

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Wilberforce Chambers, NoVate Direct and Pro-vide Legal appoint Paver Smith

Wilberforce Chambers, NoVate Direct and Pro-vide Legal have appointed Paver Smith as their creative agency of choice.

Gary Wheat, business development director, said about the trio of legal wins: “These client wins come at a time of pronounced change in the legal sector that will continue well into 2014, and this is part of the reason the agency is continuing to grow its creative offering, so we can work to help law firms communicate key brand messages in an increasingly competitive market. Using the team’s vast experience in the legal sector, we will work to help all three clients define and deliver these messages to their target audience throughout the UK and beyond.”

Paver Smith will be working with Wilberforce Chambers, a London based barrister chamber, to handle internal and external brand engagement, on and offline communications, advertising and marketing initiatives.

Referral system NoVate Direct and appointed Paver Smith to work on an advertising campaign; while Pro-Vide Legal, a new online service for the UK’s legal community, appointed the agency to create brand identity and launch materials.

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Clothes For Charity unveils new marketing strategy with Together

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Clothes For Charity unveils new marketing strategy with Together

Rose Wild, the parent company for Clothes For Charity, has unveiled a new national scheme to make charity clothing simpler with Together.

The marketing strategy allows donators to choose their charity and request a securely trackable bag. After filling the bag with unwanted clothes, the donator can request a pick up from whatever location they choose.

Jonathan Turner, partner at Together Agency, who brokered the agreements between the venture and their partner charities, as well as developing the digital platform and marketing strategy, said: “Donating clothing is an essential revenue source for charities, but there has been so much shady practice around unsolicited bags pouring through your letter box no one trusts it anymore,’ said.

“Our marketing approach was simple, we showed how simple and secure the scheme was and how much flexibility it gave donors in choosing who they wish to donate to.”

Together has already signed about 50 charities for the campaign, including Centre Point and The Cancer Recovery Foundation UK.

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#MyBenAndJerrys competition invites tweeters to create brand new flavour

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Competition: Tweeters can come up with their own flavour

Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour.

Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door.

Rhodri Morgan aka Moo Heff’ner, senior brand manager at Ben & Jerry’s, said: "For 35 years, Ben & Jerry’s has perfected the art of creating amazing ice cream combinations, using a vast array of chunks, swirls and most recently the Core, which fuses together two ice creams with a centre of deliciousness.

"Now we’re offering one fan the chance to make their ice cream dreams come true by creating their very own Core flavour. Our social channels are often filled with new flavour suggestions from our fans so we can’t wait to see what they’ll come up with."

To enter, fans are asked to tweet two ice cream flavours, the core sauce of their choice and the chunks that would make up their new flavour. The competition is open until 27 October.

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Velux appoints MediaCom Edinburgh to account

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Velux appoints MediaCom Edinburgh to account

Velux has announced the appointment of MediaCom Edinburgh to handle its media planning and buying account.

Charlotte Chapman at roof window brand Velux said: “We were really impressed by the quality of thinking and speed of response from the MediaCom team and are looking forward to working with them to develop media strategies to strengthen our brand position in the UK and Ireland."

David Shearer, managing director of MediaCom Edinburgh, added: “We’ve been keen to work with Velux for some time now so it’s great to finally be on board and the team are keen to get to grips with what is an exciting brief.”

The account was previously held by Carat Edinburgh.

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Figures suggest 62% post-paywall drop in traffic to The Sun website

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Figures: The data comes from Israeli analytics service SimilarWeb

Data from Israeli analytics company SimilarWeb claims traffic to The Sun’s website since it erected a paywall at the beginning of August has dropped by 62.4 per cent.

The findings suggest the site attracted just 14.4 million visits in August compared to 37.3 million in pre-paywall July, while bounce rate is also said to be up, from 47.5 per cent in July to 68.9 per cent in August.

According to SimilarWeb, average time spent on The Sun website fell by 67.4 per cent after the paywall was introduced, from 3:59 minutes to 1:18 minutes.

The Sun declined to comment on the figures.

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Professor Malcolm McDonald set to speak at Rupert Smith Memorial Lecture

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Prf Malcolm McDonald

Professor Malcolm McDonald has been announced to speak at the Rupert Smith Memorial Lecture, sponsored by The Drum.

The event, taking place in October at MMU Business School, will see McDonald, who works with some of our most successful global companies, including Hitachi, American Express, SC Johnson and BP, discuss the importance of creating shareholder value.

Ian Tinker, MPA Educational Trust chairman, said: “We are delighted that Professor McDonald accepted our invitation to speak in Manchester. He is an exceptional speaker, ranked among the top ten business consultants in the UK. It promises to be a fascinating evening.”

In his talk, Linking Marketing Strategy to Shareholder Value, McDonald will tackle the myth that in some way marketing is unethical, and sets out a process for establishing whether a company’s market strategies create or destroy shareholder value.

The event at the MMU Business School is hosted by the Chartered Institute of Marketing.

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Former ESPN sales director Angelique Miller appointed head of creative partnerships in UK Expedia Media Solutions team

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Appointment: Miller has been given a newly-created position

Former ESPN sales director Angelique Miller has been appointed to the newly created role of head of creative partnerships at Expedia Media Solutions, the advertising sales division of Expedia.

Miller will focus on collaborating with clients on customer projects and communications and is the latest expansion to Expedia’s UK team, formed in 2012.

Jane McFadzean, senior sales director at Expedia Media Solutions in London, said: “We are extremely excited to have Angelique join the team.

“With Angelique’s expertise on board we aim to expand out creative thinking to benefit both our customer and consumers.”

During her nine years at ESPN, Miller also led the client solutions department across EMEA.

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Allianz unveils school run campaign with Grey

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Allianz unveils school run campaign with Grey

Allianz has launched a TV advertising campaign, created by Grey London, to show the everyday demands of life.

The TV ad is the next stage in a brand awareness campaign for the insurance brand, which already covers press, major outdoor poster sites, backs of buses and multiple digital platforms.

Set against a car race background, mums and dads are seen struggling to cope with the demands of getting their kids to the finishing line to avoid being late for school.

It was discovered that parents spend five hours a week driving children to school and waiting to pick them up after school or after-school activities.

David Radford, director of market management, explained the campaign: “Internationally the Allianz brand is very well known, but our aim is to increase awareness in the UK. We are progressively investing in building a stronger brand which will help us, our brokers and our partners enjoy continued success.

“Allianz has world class credentials when it comes to insurance expertise. The brand is known to many fans of motor racing and this campaign compares the pressures of everyday life with those of a Grand Prix. It demonstrates that Allianz is a company you can trust to look after your insurance needs from A to Z.”

The Allianz school run advert will be shown on over 30 different TV channels.

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Thorntons returning to sweeter times - brand and marketing director Hannah Legg discusses plans for the retailer

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Thorntons returning to sweeter times - brand and marketing director Hannah Legg discusses plans for the retailer

The future of high street chocolatier Thorntons looks a lot healthier after last week’s results saw it return to profit after a few years of cost cutting and strategy shifting. The company saw revenue rise by 1.8 per cent for its last year, reaching £221.1m.

The Drum spoke to Hannah Legg, brand and customer marketing director, about the brand strategy in recent years that has helped lead the turnaround of one of the UK’s most notable high street staples.

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Hate crime project warns 'very nasty' Sun front page could lead to hate crime against Muslims

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Controversial: Tuesday's front page

A project recording hate crime against Muslims has warned that Tuesday's front page splash from The Sun may lead to a “rise in incidents”.

The paper sparked controversy with a daring editorial demanding reforms on the rights of Muslim women to wear veils in a number of public places.

The editorial demanded veils be banned in schools, courts, hospitals, airports, banks and secure areas, but says employers should be granted rights to set their own policies and women should still be allowed to wear veils on the streets of Britain.

The MAMA project described the front page as “very nasty” and urged anybody affected by it to contact them.

The Sun’s editorial was prompted by the recent decision of a judge that a Muslim defendant must remove her full-face niqab while giving evidence.

The Sun said: “British justice must be transparent. And religious belief cannot trump the law of the land.

“That is why Judge Peter Murphy was dead right to demand that a Muslim woman remove her full-face veil to give evidence at her trial.”

The Sun’s demands were met with a mixed reaction on Twitter, while charity the MAMA project warned the title’s front page could lead to a rise in

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Smyths Toys Superstores unveils campaign ahead of Christmas rush

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Smyths Toys Superstores unveils campaign ahead of Christmas rush

Smyths Toys Superstores has unveiled its first ad with TBWA\Manchester, as the brand looks to be seen as the ‘go to’ toy retailer in the run-up to Christmas.

The ad shows a group of toys make their way from the Smyths Toy Superstore to the door of a young child, with the strapline ‘Hey, let’s play!’ runs across all executions.

Fergus McCallum, chief executive of TBWA\Manchester, said: “The executions have a real sense of fun which we hope will entertain and delight our audiences, after all, that’s what Smyths Toys Superstores are all about. We believe that ‘Hey let’s play’, will truly capture the public’s imagination and have a positive impact on the brand.”

Dryden Geary, marketing manager for Smyths Toys Superstores, said that the ad helped “capture the essence of the Smyths Toys Superstores brand and bring it to life in an enchanting way”.

As well as running on TV, the campaign includes brand and tactical executions, sponsorship idents for ITV’s ‘You’ve Been Framed’ and ‘Big Star’s Little Star’, press, radio, outdoor, and point of sale materials.

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Burberry dominates out of all designers so far at London Fashion Week

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Burberry dominates out of all designers so far at London Fashion Week

Burberry has been mentioned in 33,492 social posts about London Fashion Week, making it the most talked about designer so far.

The research by Salesforce Radian6, produced in partnership with Media Measurement, found that Cara Delevigne, who walked for Burberry, was mentioned in over 2,800 posts referring to the brand.

It was also discovered that FROW-ers played a large part in Burberry’s social, with Sienna Miller and Harry Styles being mentioned in 60 per cent of Burberry-related posts.

Burberry also upped the hype with Apple, by unveiling Vine videos and photos using the yet-to-be-released iPhone 5S. In total, it was found that 8,772 (26 per cent) of the posts referring to Burberry included the hashtag #iphone5s.

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Samsung UK uses crowd sourced content for Galaxy S4 digital campaign

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Samsung UK uses crowd sourced content for Galaxy S4 digital campaign

Samsung Mobile UK has launched a digital media campaign in collaboration with twelve generational influencers in a bid to demonstrate the potential of its Galaxy S4 Collection.

Devised by Cheil UK, the ‘Over To You’ series has seen each collaborator use either a Galaxy S4 Mini, S4 Active, S4 Zoom or Galaxy Mega to create a short film showing how the Android features play a role in their everyday lives.

For example, BMX park rider Harry Main demonstrated the Slow Motion Mode of the Galaxy S4’s 13MP camera by capturing some of his moves while fashion blogger Camilla Ackley used the Galaxy S4 Mini to capture inspiration through photos and videos.

Others involved in the series include: F2 freestylers, Jeremy and Billy; Aardman Animation designer Gavin Strange; freerunner Paul Parkour; magician Pete Hathway; DJ and rapper Shadez; food blogger Crummbs; make-up artist and body painter Isamaya Ffrench; Brazilian artist Mateus Bailon; filmmaker Suffoca (Boyce); and presenter and fashion fan, Gemma Cairney.

“Samsung’s strategy is to highlight the core benefits of the Galaxy S4 range to audiences, bringing the products to life in an engaging and entertaining way,” explained Matt Pye, chief operating officer at Cheil UK. “There’s a lot of competition out there for people’s attention, so creating memorable content is key. By seeding this content across both Samsung and the influencers’ own powerful social communities, the ‘Over to You’ campaign will be seen by a diverse audience – hopefully encouraging fans to create their own content using a Galaxy S4 phone.”

The ‘Over To You’ films are available to view on a dedicated YouTube channel, as well as on the social media channels of each collaborator, and will feature at the end of new Galaxy S4 TVC which is running for the next four weeks.

Starcom MediaVest handled the media planning for the campaign.

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Dr. Wolff hires Driven to help launch its Plantur 39 shampoo in the UK

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Dr. Wolff hires Driven to help launch its Plantur 39 shampoo in the UK

German hair care manufacturer Dr. Wolff has appointed Driven to launch its Plantur 39 shampoo brand in the UK.

The ad agency, which developed the brand’s Alpecin Caffeine Shampoo activity, has been tasked with developing a TV lead campaign to introduce the brand to the UK.

Commenting on the news, Graham Drury, client service partner at Driven, said: “This country is an ideal new market for Plantur 39 as there is no other brand like it here. We’re thrilled to be working alongside the client team to fully maximise the opportunity.”

The work is expected to roll out in a matter of weeks.

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Quidco launches biggest marketing push to date as it looks ahead to Christmas

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Quidco launches biggest marketing push to date as it looks ahead to Christmas

Quidco, the UK cashback site which recently underwent a rebrand, has rolled out its biggest marketing campaign to date as it looks ahead to the busy Christmas shopping period.

Devised by Drum, the campaign aims to inform consumers of the breadth of retailers offering cashback when shopping through Quidco via TV, transport, radio and print activity.

“Over the last few months, Quidco has implemented a mini brand evolution, focusing on our core proposition and USPs,” explained Stuart Brann, head of marketing, Quidco.

“Our latest ATL campaign will show existing and potential members the real breadth of brands we work with, and with whom they could be earning cashback. The extensive ad campaign will be backed up with heavy below the line spend, using traditional and video display in order to further strengthen our new look branding.”

As a key part of the advertising activity, an exclusive partnership has been struck with Channel 5, where the campaign’s TV ad will run across Channel 5, 5 Star and 5 USA during the peak shopping months.

A four-month sponsorship of national radio station Jazz FM will see mid-morning programme promotions, plus airtime and digital activities running across the station.

Alongside Channel 5, Quidco is also scaling up its London Underground campaign with CBS Outdoor. Over 4,000 adverts will target London commuters throughout the capital’s underground system, spanning TCPs, LEPs, 16 sheets and 48 sheets.

Quidco will also be investing heavily on its digital BTL activity with a large display campaign using traditional and video creative. Quidco also plans to increase brand exposure through its 500+ affiliates using a combination of contextual advertising, email prospecting and display.

The media planning and buying for the campaign was shared between direct and Orion Trading Agency, part of Interpublic Group.

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UCL Advances set to launch new website following appointment of Browser London

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UCL Advances set to launch new website following appointment of Browser London

UCL Advances has chosen Browser London to help it design and build a new responsive website.

UCL Advances, University College London’s centre for entrepreneurship and business interaction, appointed Browser to the account following a competitive pitch.

“For us, Browser are one of the most exciting companies doing responsive web design at the moment. This, combined with the results that they have produced for similar projects in the past, led to us choosing them- we’re really happy to be working with them,” said Timothy Barnes, director of UCL Advances.

The Shoreditch-based agency has been tasked with developing new website architecture that will provide easy access to support and information about UCL Advances services for staff, students and external small businesses, from any device.

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Stuart Pearce talks tactics as part of Budweiser's coach the coaches initiative

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Stuart Pearce talks tactics as part of Budweiser's coach the coaches initiative

Budweiser has unveiled a video of English football manager and former player Stuart Pearce talking tactics with the coaches at Oldham Boro FC.

The video is part of Budweiser’s coach the coaches initiative, which sees leading professional managers holding training sessions with non-league football clubs across England in a bid to improve coaching techniques.

Created by Octagon, with Viral Seeding handling the sharing, the video looks to provide clubs with a pre-season confidence boost and help them head into the new season with a sense of optimism.

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Time Out Group appoints Tim Arthur as acting CEO

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Time Out Group appoints Tim Arthur as acting CEO

Time Out Group has announced the appointment of Tim Arthur as acting CEO, as Aksel van der Wal steps down from the role.

Van der Wal, who will leave on 1 October, has been with the Time out Group for three years and will continue to act as a consultant to Time Out’s majority shareholder, Oakley Capital.

He said: “I have enjoyed a fantastic three years with the Time Out Group and am proud to have worked with such a talented and dedicated group of people. With recent successes such as the acquisition of Time Out Chicago, the launch of Time Out LA and our significantly growing online and mobile audiences, I’m confident the Group will continue to go from strength to strength and I wish Tim all the best in his new role.”

Arthur will take up the post of acting CEO, joining from his position as editor in chief at Time Out London.

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Lomond Audi and Taggarts appoint Ardmore Advertising

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Managing Director: John Keane of Ardmore Advertising

Scottish car dealerships Lomond Audi and Taggarts have appointment Ardmore Advertising to deliver new advertising campaigns, design and media initiatives.

The two businesses are part of Lookers plc, one of the biggest car dealerships in the UK. The Charles Hurst Group in Northern Ireland, also part of Lookers, is already on Ardmore’s books.

John Keane, Ardmore Advertising managing director, said: “Ardmore is already embarked on a series of new projects and we look forward to delivering many more over the years to come.”

The County-Down based agency has delivered campaigns in the past for Stenaline, Visit Belfast and Subway.

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