![Lemsip's new ad offering comes from Havas Worldwide](http://www.thedrum.com/uploads/styles/rss_feed/public/drum_basic_article/98856/main_images/2012112105-PDF_0.jpg)
A woman's cold symptoms are represented as ice all about her person as she walks into a freezing home. Only the advertised product can make her feel comfortable and happy again and it starts putting the colour in her cheeks from the very first sip. Not, strictly speaking, how a cold feels but the analogy works nonetheless.
Agency: Havas Worldwide
Film Prod Co: The Love Commercial Production Company
Director: Jon Riche
Producer: Jane Lloyd
Dir of Photography: August Jakobsson