Diageo brand Baileys is set to re-launch with a new strapline, ‘Cream with Spirit’, with a campaign by BBH, with media planning by Carat.
The campaign, which breaks on Sunday, will cover TV, print, cinema, outdoor and digital executions.
Garbhan O’Bric, Baileys global brand director, said: “With this brand re-launch Baileys faces an exciting future as we re-capture the true essence of the brand.
“We’ve always been at our best and truest to ourselves when we’ve celebrated the brilliance and magnificence of women and with this new campaign we are reaffirming that timeless truth, but are doing it with a modern twist.”