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BAE Systems steps up recruitment campaign by adding augmented reality to...
BAE Systems has incorporated augmented reality technology into its latest recruitment campaign in a bid to attract engineering talent. Using the tagline ‘Great ideas in the hands of great engineers’,...
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Video: Kay Burley slammed for telling April Jones volunteers search is now a...
Sky News anchor Kay Burley has been accused of crashing insensitivity after breaking the news to volunteers live on air that the search for April Jones has now become a murder inquiry. The presenter...
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Welcome to the Drum Library: Winners of our marketing book puns competition...
After much deliberation we can now reveal the winners of our Drum Library competition, in which we asked our Twitter followers to come up with marketing-themed puns on their favourite books. We were...
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Ad of the Day: John West - Spaghetti
Another of the commercials reminding punters that they can check the provenance of the tuna they buy from John West. In a third instalment of comic over-statement we're told that the tin of fish in...
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Baileys re-launches with ‘Cream with Spirit’ strapline
Diageo brand Baileys is set to re-launch with a new strapline, ‘Cream with Spirit’, with a campaign by BBH, with media planning by Carat. The campaign, which breaks on Sunday, will cover TV, print,...
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Reachfor unveils logo by Big Bark Creative
Non-profit organisation Reachfor has unveiled its new logo, created by Big Bark Creative. The charity is made up of eight organisations which work throughout the country, which aim to provide high...
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Unanimis 'Urban Golf Agency League' sees rival agencies tee off
Orange owned digital advertising network, Unanimis is hosting the ‘Urban Golf Agency League’ in a bid to find the best individual golfer and agency the industry has to offer. Running until Friday 9...
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Jaguar F-TYPE website content and reveal brochure created by Cogent Elliott
The reveal brochure and website content for the Jaguar F-TYPE has been unveiled by Cogent Elliott. Cogent Elliott also worked with its sister agency Junction Eleven on a five week shoot in order to...
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The Daily Sketch: Gary Lineker gets carried away by Walkers' new crisps
It was claimed today that some packets of Walkers' new Deep Ridged crisps can contain as few as five whole crisps. Gary Lineker was there at the launch... Permalink | Comments (0)
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Truce Commission: Why The Drum invited 12 design firms to design posters for...
To mark the international day of peace – also known as Peace One Day - The Drum worked with Phil Jones of Podge lunch fame and launched what has become known as its Truce Commission. In terms of the...
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House of Fraser beats ASOS and Debenhams to become most visible site in...
House of Fraser has taken over from ASOS to become the most visible site for fashion retail-related searches. ASOS maintained a dominant position in the Natural Search space, achieving a strong 57 per...
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Waterstones promotes the importance of books in new campaign with Leagas Delaney
Waterstones is set to unveil a new ad campaign to promote the importance of printed books and bookshops over use of devices such as the Kindle, at the same time it has announced the launch of a new...
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Sykes Cottages appoints Cherry Tiger as new creative agency
Sykes Cottages, the family run cottage holiday specialist, has appointed Leeds based marketing agency Cherry Tiger as their new agency to work across both on and offline communications for both...
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Radioplayer launches mobile app
Radioplayer, the partnership between BBC and commercial radio which has aimed to put UK radio in one place, has launched a new mobile app. Available from Apple app store and shortly on Android phones...
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IKEA’s woman-vanishing catalogue leads to new meme
At the start of the week IKEA apologised for airbrushing women out of the Saudi Arabia version of its catalogue…and the humiliation is still going strong. A Tumblr page – I(KEA) got 99 problems but a...
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Social Buzz Awards 2012 finalists announced including campaigns from...
The finalists for this year's Social Buzz Awards, in association with iomart Hosting, have gone live, with nominations going to campaigns by brands such as Chevrolet, Castrol, 02, BMI Baby and Paddy...
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Sky News defends Kay Burley over April Jones live interview having been...
Sky News has defended reporter Kay Burley after she was heavily attacked through social media for breaking the news that the search for missing child April Jones has become a murder inquiry to two...
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BIMA Awards 2012: Who made the shortlist?
At the British Interactive Media Association (BIMA) End of Summer Bash the shortlist for the 2012 BIMA Awards, which The Drum partners, was announced. Hailed as the most “diverse” in recent years,...
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Bertie's Bangers to launch with driven campaign
Driven has been appointed to launch new snack brand Bertie's Bangers. The Cheshire agency won the brief from Cranswick Convenience Foods and will now aim to promote the range of British single serve...
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Paddy Power head of mischief to speak at The Drum's conference on future of...
Paddy Power's head of mischief Ken Roberston is set to speak at a conference which will examine how the marketing business is rapidly changing beyond all recognition. Robertson will deliver a keynote...
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