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Social Buzz Awards 2012 finalists announced including campaigns from Chevrolet, Castrol, 02, BMI Baby and Paddy Power

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Social Buzz Awards 2012 finalists announced including campaigns from Chevrolet, Castrol, 02, BMI Baby and Paddy Power

The finalists for this year's Social Buzz Awards, in association with iomart Hosting, have gone live, with nominations going to campaigns by brands such as Chevrolet, Castrol, 02, BMI Baby and Paddy Power.

The awards, which aim to celebrate the best marketing social media campaigns from the UK, will be announced on 28 November at Arsenal’s homeground The Emirates.

Judging this year’s entries were Jonathan Beeston, director of new product innovation, EMEA for Adobe AdLens, Paul Fabretti, former digital director for Brazen PR, Jae Hopkins, head of communications at Butlins, Sedge Beswick, global social media executive at ASOS.com, Nick Jones, deputy director for communications, digital – Prime Minister’s office & Cabinet Office, Vincent Boon, chief of community at GiffGaff, Jeremy Waite, former head of social strategy for TBG Digital, Peter Briffett, managing director UK for LivingSocial, Martin Harrison, senior planner at Huge and Jamie Riddell, creator of BirdSong.

The judges discussed their views on the creation of a good social media marketing strategy while at the judging last month.

Also sponsoring the event will be media law firm Sheridans.

More information on the awards can be found at The Social Buzz Awards website.

The full list of finalists can be viewed below:

Best use of Twitter

NOMINATION
Company: AMVBBDO
Client: DORITOS
Title: TWITTER BOMB

NOMINATION
Company: MEC
Client: Paramount Pictures UK
Title: Tintin: #tintinpremierelive

NOMINATION
Company: Mindshare
Client: Three Mobile UK
Title: #ThreePassTheParcel

NOMINATION
Company: Parlophone
Client: Parlophone
Title: Blur: Under the Westway single launch

NOMINATION
Company: Paddy Power
Client: Paddy Power

NOMINATION
Company: Telegraph Hill
Client: Mentorn Media/BBC Three
Title: Telegraph HIll: The Power Bar

Best use of Facebook

NOMINATION
Company: 383 Project
Client: Chevrolet
Title: Make it Happen

NOMINATION
Company: 1000heads
Client: Skype
Title: Say it with Skype

NOMINATION
Company: Agency Republic
Client: Beiersdorf
Title: NIVEA Wrapped In Friendship

NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Boardman Bikes Britpack

NOMINATION
Company: M&C Saatchi Sport & Entertainment
Client: Castrol
Title: Ronaldo Live - Facebook fans test Ronaldo to his limit

Best use of Group / Community

NOMINATION
Company: CareersinAudit.com
Client: CareersinAudit.com
Title: Careers in Audit LinkedIn Group

NOMINATION
Company: MadeByPi
Client: Channel 4
Title: Battlefront T4 Campaign

NOMINATION
Company: Nelson Bostock Group
Client: 505 Games
Title: Killing Hitler. Launch of Sniper EliteV2

NOMINATION
Company: Positive Digital
Client: Lindeman's
Title: Reading Between the Wines

NOMINATION
Company: Salons Direct
Client: Salons Direct
Title: Social Extensions - A Home for Hair and Beauty

NOMINATION
Company: Testify Digital
Client: The MOBO NOMINATIONs
Title: The Best Newcomer - A World First. No Ad Budget. Proven ROI.

NOMINATION
Company: Which?
Client: Which?
Title: Which community drives national campaigns? Which? Conversation’s!

Best use of Check in / Location Based Services

NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished

NOMINATION
Company: 1000heads
Client: Nokia
Title: Gift Machine

NOMINATION
Company: MEC
Client: Bourjois
Title: Find The Bourjois Belle

NOMINATION
Company: ScotRail
Client: ScotRail
Title: ScotRail's Facebook geolocation apps

Best use of Photo sharing

NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished

NOMINATION
Company: Rabbit
Client: bmibaby
Title: My Europe

NOMINATION
Company: WaterAid
Client: WaterAid
Title: The Big Dig

Best use of Video

NOMINATION
Company: ais London
Client: O2
Title: O2 Academy TV

NOMINATION
Company: Euro RSCG London
Client: Citro
Title: Citro

NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Halfords extend the reach of TV through online

NOMINATION
Company: Hope&Glory
Client: O2
Title: O2 Santa: Creating a Digital Grotto

NOMINATION
Company: Nuko
Client: The Coalition For Equal Marriage
Title: Homecoming

NOMINATION
Company: Samsung
Client: Samsung
Title: Sport Doesn't Care Who You Are

NOMINATION
Company: UM London
Client: Burton's Biscuit Co. (Wagon Wheels)
Title: Out of This World

Best Blog

NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished

NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Best Blog

NOMINATION
Company: Reading Room Ltd
Client: Pernod Ricard
Title: Developing a taste for The Glenlivet through content marketing

Best Innovation

NOMINATION
Company: Bloom
Client: Anglian Home Improvements
Title: Using Clarity to Grow Results for Anglian Home Improvements

NOMINATION
Company: Farrell Heyworth
Client: Farrell Heyworth
Title: Like overhearing conversations in a pub.

NOMINATION
Company: Nelson Bostock
Client: Buddy Media
Title: Buddy Media

NOMINATION
Company: Net Natives
Title: Big Top Social CMS

NOMINATION
Company: NJF Group International Ltd
Client: NJF Group International Ltd
Title: NJF Group International Ltd

NOMINATION
Company: Testify Digital
Client: The MOBO NOMINATIONs
Title: The Best Newcomer - A World First. No Ad Budget. Proven ROI.

Best Copywriting

NOMINATION
Company: Opta Joe
Client: Opta Joe
Title: @OptaJoe


Best Mobile Campaign

NOMINATION
Company: Kazoo PR
Client: Samsung
Title: ‘Take Part’ with the Samsung Hope Relay app

COMMEDNATION
Company: McCann London
Client: Microsoft Xbox
Title: Kinect Star Wars app

NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Best Mobile Campaign

Best Social Media Customer Service Strategy

NOMINATION
Company: First TransPennine Express
Client: First TransPennine Express
Title: FTPE First class customer service

NOMINATION
Company: ScotRail
Client: ScotRail
Title: Improving Scotland

NOMINATION
Company: Stagecoach Group
Client: Stagecoach Group
Title: Just the ticket! Stagecoach Bus steering customer service online

Best Socially Responsible Initiative

NOMINATION
Company: 77
Client: Sony Europe Ltd.
Title: Creating communities for the future

NOMINATION
Company: andsome
Client: ITV
Title: Move On Up

NOMINATION
Company: Shelter Scotland
Client: Shelter Scotland
Title: Reclaim Your Fees

NOMINATION
Company: Starcom MediaVest Group
Client: Tetley Tea
Title: Tetley Tea and Farmers First Hand


Best Consumer / FMCG Social Media Strategy

NOMINATION
Company: ASOS
Client: ASOS
Title: ASOS SUMMER SALE

NOMINATION
Company: Blonde Digital
Client: IRN-BRU
Title: Snacking on IRN-BRU Social Content

NOMINATION
Company: Greenlight
Client: www.newlook.com
Title: 7 Days 7 Dresses

NOMINATION
Company: PeeIndex
Client: Ford
Title: Ford targets social media influencers

NOMINATION
Company: STEEL
Client: Greggs
Title: Greggs Superstar Doughnut NOMINATIONs

NOMINATION
Company: Starcom MediaVest Group
Client: Tetley Tea
Title: Tetley Tea and Farmers First Hand

NOMINATION
Company: TBG Digital
Client: Dettol
Title: Clean my profile

NOMINATION
Company: Whitespace
Client: Tennents Lager
Title: Like Tennents


Best Travel/leisure/Sports Social Media Strategy

NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished

NOMINATION
Company: Caliber Interactive
Client: First Choice
Title: Conflict of Pinterest

NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Facebook Cyclist Fan Page - Boardman Bikes

NOMINATION
Company: MEC
Client: Lloyds Banking Group
Title: Lloyds Local Heroes

NOMINATION
Company: Origin Creative
Client: Manchester United
Title: How Does Manchester United Gain Global Advocates And Remain ‘Special’ To Its Fanbase?


NOMINATION
Company: Prodo Digital Marketing
Client: North Wales Borderlands
Title: Treasure Hunt Triumph!

NOMINATION
Company: Rabbit
Client: bmi
Title: The Pinterest Lottery

Best Public Sector Social Media Strategy

NOMINATION
Company: Civil Service
Client: Civil Service
Title: Civil Service Fast Stream Facebook Project

NOMINATION
Company: Met Office
Title: Sharing the weather when it matters

NOMINATION
Company: Origin Creative
Client: British Council
Title: What Happened When The Public Sector Embraced Global Social Media-Savvy Teens

NOMINATION
Company: twentysix
Client: Pass It On
Title: NHS Blood & Transplant

Best Retail / E-Commerce Social Media Strategy

NOMINATION
Company: 1000heads
Client: Skype
Title: Say it with Skype

NOMINATION
Company: Cake
Client: IKEA
Title: IKEA: A Truly Social Shopping Experience

NOMINATION
Company: Cake
Client: Carphone Warehouse
Title: Carphone Warehouse: A Social Media Wonderland

NOMINATION
Company: Diffusion
Client: Mothercare
Title: Getting mums to tell mums to shop at Mothercare

NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Halfords Trial in F-Commerce

NOMINATION
Company: Handpicked Media
Client: Karen Millen
Title: How Karen Millen engaged with over 332,000 potential consumers online

Best Charity / Not for Profit Social media Strategy

NOMINATION
Company: MumPanel
Client: CLIC Sargent
Title: Connecting bloggers and CLIC Sargent

NOMINATION
Company: The National Trust for Scotland
Client: The National Trust for Scotland
Title: Virtual Easter Egg Trail

NOMINATION
Company: The National Trust
Client: The National Trust
Title: Planning for People - putting people at the heart of planning with the help of social media

NOMINATION
Company: Which?
Client: Which?
Title: Consumers call the shots on Which? social channels

Best Financial Sector Social Media Strategy

NOMINATION
Company: Cuckoo Design
Client: Devitt Insurance Ltd
Title: Keep Britain Biking

NOMINATION
Company: MadeByPi
Client: first direct bank
Title: first direct benefit from improvements in online customer services

NOMINATION
Company: Threepipe
Client: Borro
Title: Our Money Making Ideas

NOMINATION
Company: Threepipe
Client: Ericsson Money
Title: Launching Ericsson Money to the Filipino Community

Best Professional Sector Social Media Strategy/Campaign

NOMINATION
Company: Duncan Gibbins Solicitors
Client: Duncan Gibbins Solicitors
Title: Duncan Gibbins Solicitors Use Social Media To Provide Support For Law Students

NOMINATION
Company: Walker Smith Way solicitors
Client: Walker Smith Way solicitors
Title: Friendly and approachable law - challenging the perception of solicitors

Best B2B Sector Social Media Strategy/Campaign

NOMINATION
Company: 1000heads
Client: Royal Mail
Title: Real: The Physical Network

NOMINATION
Company: M2M & Edelman PR
Client: Hewlett Packard
Title: HP Business Answers Community

NOMINATION
Company: Salons Direct
Client: Salons Direct
Title: Cutting Edge - Social Media for the Salon Industry

NOMINATION
Company: Threepipe
Client: Borro
Title: Our Money Making Ideas

NOMINATION
Company: Yomego
Client: Auchentoshan
Title: Auchentoshan Switch - how a small whisky brand took on the big boys and won

Best Integrated Campaign

NOMINATION
Company: 1000heads
Client: Nokia
Title: Nokia: Dark Knight Rises

NOMINATION
Company: ais London
Client: Sony BMG/Syco
Title: Save the 1Day

NOMINATION
Company: Momentum / EI@UM
Client: Kinect For Xbox 360 / Microsoft
Title: Xbox Kinect Dance Central 2 – Social Media, Product Placement, Media & Sponsorship

NOMINATION
Company: ODD
Client: Dr. Martens
Title: #FIRSTANDFOREVER

NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Best Integrated Campaign

NOMINATION
Company: Publicis
Client: Tourism Ireland
Title: Tourism Ireland’s “Escape the madness” campaign

NOMINATION
Company: Revolver Entertainment
Client: Revolver Entertainment
Title: Iron Sky Day

NOMINATION
Company: Tayburn
Client: Chewits
Title: Mastering the Chewieverse

NOMINATION
Company: Whitespace
Client: Tennents Lager
Title: Like Tennents


Best User Generated Content

NOMINATION
Company: 1000heads
Client: Royal Mail
Title: Real: The Physical Network

NOMINATION
Company: 383 Project
Client: Mecca Bingo
Title: Bingo Lingo

NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished

NOMINATION
Company: 383 Project
Client: Chevrolet
Title: Make it Happen

NOMINATION
Company: Rabbit
Client: bmibaby
Title: My Europe

Best Crisis Management

NOMINATION
Company: Webfusion
Client: Thomas Costello
Title: When a DDoS strikes, it

Best Use of Insight / Monitoring

NOMINATION
Company: 1000heads
Client: Nokia
Title: Nokia: Agora

NOMINATION
Company: Farrell Heyworth
Client: Farrell Heyworth
Title: Like overhearing conversations in a pub.

NOMINATION
Company: Stagecoach Group
Client: Stagecoach Group
Title: Seismic: Stagecoach Social Media fr Customr Experience and Insight


In-House Client Team of the Year

NOMINATION
Company: Farrell Heyworth

NOMINATION
Company: Opta

NOMINATION
Company: The Royal Mint

NOMINATION
Company: Parlophone

NOMINATION
Company: Salons Direct

Social Media Agency of the Year

NOMINATION
Company: 383 Project

NOMINATION
Company: 1000heads

NOMINATION
Company: abundant

NOMINATION
Company: Rabbit

NOMINATION
Company: TBG Digital

NOMINATION
Company: Telegraph Hill

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