Driven has been appointed to launch new snack brand Bertie's Bangers.
The Cheshire agency won the brief from Cranswick Convenience Foods and will now aim to promote the range of British single serve sausages as a 'lunchbox favourite'.
Cranswick marketing controller Richard Morris said: "We are really excited to be introducing Bertie’s Bangers to the market and to be working with driven on the launch.
"The creative idea, 'Bertie’s freed the sausage', will run through everything we do from above the line to social to POS."