Greenwich Market has teamed with Qudini, to help take some of the hassle out of queuing to meet Santa.
Qudini lets the public join a virtual queue on their mobile phone, so they can explore the Christmas Market and receive notification of when they should return.
The Qudini concept won a prize at the Isobar Create Hackathon London event in March, under the team name ‘Team Rollercoaster’.
As well as being in place on 28 November, when the Christmas lights go on, the system will also be in use on the weekends of 15-16 December and 22-23 December.