DC Thomson appoints Taylor Herring for Dandy digital relaunch
DC Thomson has announced the appointment of Taylor Herring, to handle the digital relaunch of The Dandy, as the magazine gets set to print its last edition next month. On 4 December, The Dandy is set...
View ArticleDownload your copy of The Drum: 23 November
Subscribers can download a copy of the latest issue of The Drum here. This issue of The Drum features a social media buzzword poster challenge, created as part of this year's Digital Podge lunch, The...
View ArticleClearcast bans new SodaStream at the eleventh hour before TV debut
SodaStream’s new television ad, which was set to debut last night during ITV1’s ‘I’m a Celebrity…’, was pulled at the eleventh hour by Clearcast, the organisation that pre-approves UK TV advertising....
View ArticleBeaverbrooks to work with BJL for consumer PR push
High Street jewellers Beaverbrooks has selected integrated marketing, advertising and PR agency BJL to work on a new consumer PR brief to raise awareness of the store and its range of products. BJL...
View ArticleBath Spa University unveils student recruitment film with RH Partners
Bath Spa University has unveiled a student recruitment campaign with RH Partners. The campaign is being shown on regional South West cinemas, 4OD and via YouTube pre-roll. Tessa Griffiths, head of...
View ArticleDownload the RAR Top 100 2012
The RAR Top 100 Agencies Outside London list has been published, revealing the wealth of marketing services to be found across the UK's regions. Subscribers can download a copy of the full report...
View Article'An Idiot Abroad' to stage Sky 1 HD channel takeover to celebrate third season
To celebrate the return of Sky 1 HD’s ‘An Idiot Abroad’ the channel will be staging an Idiot takeover from Monday 26 November. For the third season Ricky Gervais has persuaded Karl Pilkington to...
View ArticleAd of the Day: Pirelli - Parachute
This extraordinary film has two daredevils skiing over the edge of a cliff... and being followed by a car. All three fall freely for a while before parachutes open to assist a safe landing. It's been...
View ArticleArsenal sign new £150m sponsorship deal with Emirates
Emirates has agreed to extend its sponsorship of Arsenal by a further five years in a deal that will net the Premier League club £150m. The £30m-a-year contract will see the airline continue as...
View ArticleCreative Round-Up: Mark Shanley and Paddy Treacy, Creative Social, Niels Shoe...
The Drum brings you a round-up of some of the latest interesting creative work. Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work...
View ArticleNot just a blip: Co-founder of Blippar Jessica Butcher discusses the...
Next in our digital women series is Blippar co-founder Jessica Butcher, who speaks to Propel’s Melina Jacovou. What do a 10 dollar bill, a pint of Guinness, and Justin Bieber’s face all have in...
View ArticleThe Golden Twits Tweet of the Week: #susanalbumparty
We asked on Twitter what you wanted to win tweet of the week and you chose this: the tweet from @SusanBoyleHQ where the hashtag was #susanalbumparty. Permalink | Comments (0)
View ArticleGreenwich Market teams with Qudini for virtual Santa queue
Greenwich Market has teamed with Qudini, to help take some of the hassle out of queuing to meet Santa. Qudini lets the public join a virtual queue on their mobile phone, so they can explore the...
View ArticleHeinz BattleBeanz game unveiled by We Are Social
Heinz has launched a BattleBeanz gaming app on Facebook, where players aim to guess where their opponent’s beans are and ‘splat’ them. Created by We Are Social, the Battleship-esque game is allowing...
View ArticleIce Age 4 home release to be promoted through LipSync Group campaign
The release of Ice Age 4: Continental Drift on Blu-ray and DVD is being promoted from today with a campaign created by LipSync Group. The 30 second event spot will air in UK cinemas from 23 November...
View ArticleMcAlpine to pursue twenty "high profile" tweeters, including Bercow, Davies...
Lord McAlpine’s lawyers have revealed that they are looking at twenty ‘high profile’ tweeters who named the former Conservative party treasurer on Twitter, although it was said that this number could...
View ArticleBierkeller unveils launch campaign with Radio Airtime Media and Juice FM
German beer house Bierkeller is set to open on 30 November, with a radio advertising campaign to be broadcast for two weeks on Juice FM. The campaign has been organised by Radio Airtime Media, and...
View ArticleFunniest job ads of all time: Candidates must be willing to travel, have high...
The job ad searching for the next James Bond which appeared on the Directgov site today is one of a string of funny and fake job postings over the past few years. The Drum rounds up some of our...
View ArticleLikely completes £1 million investment deal with New World Private Equity and...
Likely, the Silicon Roundabout-based social data analytics provider, has announced the completion of a £1 million equity investment led by growth capital specialists New World Private Equity together...
View ArticleArgos hopes to boost mobile sales by integrating Shazam with its Christmas ads
Argos is set to use audio recognition app Shazam in its Christmas advertising in a bid to boost its mobile sales. Seven per cent of Argos’ £3.9billion total sales come from mobile, but the retailer...
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