The release of Ice Age 4: Continental Drift on Blu-ray and DVD is being promoted from today with a campaign created by LipSync Group.
The 30 second event spot will air in UK cinemas from 23 November and on TV and VOD from Monday 26 November.
Produced by LipSync Creative and LipSync Post, the Group also created 30”, 20” and 15” campaigns that will air internationally.
Yasmin Rahman, creative development controller for 20th Century Fox Home Entertainment, said: “Working with the LipSync team on our Ice Age campaign has, as always, been a seamless and exciting experience. Their attention to detail, passion, enthusiasm and desire for perfection isequalled only by their creativity and ability to smoothly deliver against all the curve balls we have thrown at them.
"The Ice Age event Christmas spot has been a long time in the planning, but from the initial stages LipSync were on board with our vision, adding to it, developing and growing it to what we see now; a finished ad that we are all truly delighted with.”