Bassetts has announced it will launch a £1.2 million TV campaign to support its Soft & Chewy vitamins brand .
The 10 and 20-second ads will air across multiple television channels throughout January as it promotes the children’s range
The news comes as the brand, currently valued at £10 million, revealed that it had experienced a 25 per cent growth for the two years leading to October.
The agency behind the campaign is currently unknown.