Sandwich retailer Upper Crust has continued its marketing investment by unveiling a new cross-channel advertising campaign to support its winter baguette range.
Created by Sell Sell, the latest activity encompasses a series of tongue-in-cheek, festive messages such as “treat yourself to a meaty gift” and “the Christmas lunch, without the really bad Christmas music”, and features the brand’s new range of winter inspired baguettes.
The £500,000 campaign will run through November and December and includes print advertising in the London Evening Standard and The Metro and tube card panels across the London Underground Network.
Chief marketing officer for SSP UK, the parent company of Upper Crust, Sarah Jezard, commented: “This latest campaign, like others before it, is a demonstration of our commitment to the Upper Crust brand - and to the food travel market in general.
“Using all of SSP’s global expertise in travel locations, we have been able to engineer tailored campaigns specifically to the needs of time-pressured commuters. Using tongue-in-cheek humour and a targeted approach, each campaign has engaged consumers and delivered results.”