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Guardian rolls out new mobile site offering better speeds and a more...
Guardian News & Media has released a new mobile website designed to be more responsive for all mobile devices and small tablets. The new site has been built and designed in-house on a new platform...
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"To spread pleasure, provoke debate and pique interest": The Top 10 answers...
With The Golden Twits reaching over 2,000 entries this year, and the closing for entries looming large, The Drum chose its favourite 10 answers to the entry questions, including a response from one...
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Müller Corner unveils packaging redesign from Coley Porter Bell
Müller’s Corner yogurt range has been overhauled by Coley Porter Bell in a bid to improve consumer awareness and navigation at point of sale. The redesign is to be rolled out across the entire Müller...
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brainstrust appoints Aberfield Communications for PR
Cancer charity brainstrust has announced the appointment of Aberfield Communications to handle its PR. The agency has been briefed to raise awareness of the charity’s biggest fundraising event to...
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65 per cent of retailers say reducing returns is a KPI for their business
Over half of retailers (51 per cent) report online sales growth of 25 per cent or more per year; with four in ten retailers saying that customer inability to identify which size to buy is a major...
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BBC dismisses two members of staff for ‘misusing’ social media
The BBC has reportedly sacked two members of staff over the misuse of their social media accounts, including Facebook and Twitter, a move which came to light following a freedom of information request...
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Coalition fractures widen over state regulation of the press, two days before...
The UK government looks set to fracture over the thorny issue of state regulation of the press after rival camps in the debate move to set out their stalls ahead of Lord Justice Leveson’s report on...
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Cambridge University to study ‘existential risk’ posed by technology
In a case of fact being stranger than fiction the University of Cambridge has announced that it is to study the threat posed by biotechnology, artificial life, nanotechnology and climate change on the...
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Arriva hands UK bus creative brief to Cogent Elliott
Transport giant Arriva has announced that it has handed its UK bus creative brief to Cogent Elliott following a three way pitch following a review of all its agency partners. Cogent’s role will see...
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Why Jargon Clouds the Benefits of Real-Time Bidding
An over-reliance by technology providers on complex terms and measurements is preventing their customers from seeing how online advertising has changed, says Simon Haynes. The online advertising...
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The Drum Jobs Round Up: Prudential, Live Nation, iProspect, Wonder Associates...
With thoughts turning toward the New Year what better time to take stock of where you’re headed than with a nosey at some of the choicest jobs on the market at the moment. Here we’ve collated the best...
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Fresh Egg appoints former Telegraph head of editorial SEO
Fresh Egg has announced the appointment of Richard Underwood, previously head of editorial SEO at the Telegraph, as SEO consultant; while Nathan Wood joins the company as head of international search....
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ClearCast claims SodaStream didn't allow enough clearance time as it defends...
Clearcast has defended its decision to ban SodaStream's new advert at the last minute,saying that the company “did not allow sufficient time” to clear the advert. Clearcast banned “The SodaStream...
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54% say humour makes a great Christmas ad, while only 4% think celebs make a...
Almost nine in ten (83 per cent) of families say that they look forward to big brands screening their Christmas ads, with over half (54 per cent) suggesting that humour is one of the most important...
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Simone Drewry to assume role as Kaper UK MD
PR agency Kaper has announced that Simone Drewry has been appointed as its new UK head, a role which she will assume from mid-January. Working alongside Karmarama and Kream, Kaper’s sister agencies,...
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Transoft to partner with app developer Mubaloo
Transoft, the business systems supplier, has announced the formation of a strategic partnership with mobile app developer Mubaloo. The pairing will seek to develop mobile apps which can boost business...
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Upper Crust launch winter advertising campaign with Sell Sell
Sandwich retailer Upper Crust has continued its marketing investment by unveiling a new cross-channel advertising campaign to support its winter baguette range. Created by Sell Sell, the latest...
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Ad of the Day: Boots - Flatmate
Each of the vignettes in Boots' Christmas ad now seems to be getting its own instalment and here we learn more about the young couple who are moving in together. It seems that someone is feeling a...
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Are symbols in emails a risky business?
I recently received an email from a London-based company that I usually engage with regularly but the subject line of this particular message had me clicking straight on the delete button:...
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Phil Jones on Digital Podge 2012: The Social One
Ten years after having the first digital podge lunch at The Atlantic Bar & Grill for 50 of digital’s finest, 240 squeezed into the IOD on Pall Mall on Friday and it was still nowhere near big...
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