Clik here to view.
Stella Artois revisits Christmas heritage with bespoke Christmas greeting and...
Stella Artois has released interactive Christmas card that can be personalised and sent to friends and family in celebration of the festive season. The digital greeting aims to re-visit the brand’s...
View ArticleClik here to view.
Top Gear Magazine and Somo create iPad app allowing fans to experience the...
Top Gear Magazine has worked with independent global mobile marketing company Somo to produce its latest app, the Top Gear Aston Martin One-77 Special. The free-to-download iPad app showcases the £1.2...
View ArticleClik here to view.
Is God a better copywriter than the Government? Line suggests so in 10...
Frustrated that its staff handbook was over 50 pages long, while there are only 10 rules to get into heaven, digital agency Line has decided to make a change to its staff handbook. Ross Laurie, MD of...
View ArticleClik here to view.
EC Harris hires Blue Rubicon to raise its corporate profile
International built asset consultancy EC Harris has selected Blue Rubicon to work on a corporate brand-building brief in a bid to underline the value of its business offer and boost its presence in...
View ArticleClik here to view.
Tesco Wines to launch live wine tasting event with #XmasWineSOS
Tesco Wines is set to launch a live wine tasting and Q&A session tonight, created by We Are Social. The campaign, which features the hashtag #XmasWineSOS, will aim to encourage engagement between...
View ArticleClik here to view.
The Drum Design Awards recruits Lynda Relph-Knight, John Mathers and Malcolm...
Former Design Week editor Lynda Relph-Knight, Design Council CEO John Mathers and interactive media consultant Malcolm Garrett are included on the panel of the inaugural Drum Design Awards, which has...
View ArticleClik here to view.
Does PR man Paul Carroll really believe clients are too dozy to spot genius?...
North West PR man Paul Carroll has published his first novel. The Drum’s Associate Editor and Managing Director of MiNetwork, Richard Draycott, reviews A Matter of Life And Death and asks whether Paul...
View ArticleClik here to view.
Entwistle wanted more than £450,000 when he left BBC, Lord Patten tells MPs
George Entwistle originally wanted more than the year’s salary when he resigned from the BBC director general role after 54 days, Lord Patten told MPs today, defining it as "one hell of a lot of...
View ArticleClik here to view.
Twitter: giving luxury brands a voice
Daniel Stern, social strategist at Essence, discusses the role of premium brands on Twitter. Previously, Stern worked at Walker Media, part of the M&C Saatchi Group, working on digital campaigns...
View ArticleClik here to view.
ASA upholds complaint against Cadbury’s competition
The Advertising Standards Authority has upheld a complaint by the winner of a Cadbury’s Dairy Milk competition to win London Olympic tickets after the prize was subsequently withheld. Hosted on the...
View ArticleClik here to view.
Ground Six spreads wings with Bdaily purchase
Technology group Ground Six has announced a diversification of its business with the purchase of business news service Bdaily, a move which will see Si Bales, founder and managing director of Bdaily,...
View ArticleClik here to view.
Apple sacks head of mapping in wake of consumer backlash
Apple has unceremoniously fired the head of its much criticised maps division following a disastrous launch that launch of its proprietary location software that has been beset by glitches, glaring...
View ArticleClik here to view.
Leo Burnett Chicago win D&AD White Pencil Award
Leo Burnett Chicago has been named as the inaugural recipients of D&AD’s White Pencil award for their Recipeace campaign. It is the first new award in D&AD’s history and recognises Leo...
View ArticleClik here to view.
Andy Coulson wins legal battle for News Group Newspapers to pay his legal costs
Former News of the World editor Andy Coulson has today won an appeal against News Group Newspapers. The ruling means that the group has to pay Coulson’s legal costs. Coulson went to court because he...
View ArticleClik here to view.
Kim de Ruiter appointed to head up mobile at Cheil UK
Kim de Ruiter has been named as Cheil UK’s first head of mobile. De Ruiter, formally founder and partner of Noise Inc, has been tasked with formulating Cheil UK’s mobile strategy to include mobile...
View ArticleClik here to view.
Gillette launches I AM PLAYR online gaming partnership
Men’s grooming brand Gillette has announced that the popular online football game I AM PLAYR will be the latest addition to its Gillette Football Club line-up. The site brings together all the goals...
View ArticleClik here to view.
The Marketing Weak Award: Go Outdoors - Walking The Dog
It's that time of the week again where The Drum highlights an advert for its sheer uselessness, only for you to watch it and wish you hadn't afterwards. This week's advert, from Go Outdoors is likely...
View ArticleClik here to view.
Grazia launches 'shop-able' iPad edition
Grazia has launched a weekly iPad edition of the magazine available exclusively on Newsstand. The iPad edition of the women’s weekly magazine contains all of the editorial content featured in the...
View ArticleClik here to view.
One in three Brits likely to stop using Internet Explorer 10 browser over ‘Do...
Research from vertical advertising specialist, Mediasyndicator, has found that one in three Brits would stop using Microsoft’s Internet Explorer 10 (IE10) browser if it automatically blocked websites...
View ArticleClik here to view.
Poundland launches third-party promotion with Mecca Bingo to reward customers
Discount retailer Poundland has revealed its first third-party promotional campaign to reward its loyal customers, a week long promotion in association with Mecca Bingo. Customers aged 25 and over,...
View Article