Following a competitive pitch, Mecca, part of The Rank Group, has announced the appointment of RKCR/Y&R as its lead brand agency as part of its strategy to consolidate its position among female friendly gaming based entertainment brands in the UK.
James Condon, brand marketing director for Mecca, commented on the appointment: “We are delighted to be working with RKCR/Y&R at this exciting time in our brand development and were impressed with their creativity and strategic thinking.
Mecca is already a household name, with 97 clubs across the UK and our status as the number one online bingo operator, but the team at RKCR/Y&R will help us to take our business to the next level as we create one integrated brand across retail, online and mobile.“
Ben Kay, CEO at RKCR/Y&R, added: “We are thrilled that Mecca will be joining our stable of great British brands and we look forward to making it shine even more brightly today and for years to come."