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Play.com will "take Cyber Monday with both hands" says marketing director...
As Cyber Monday approaches e-commerce platform Rakuten, owner of Play.com, has unveiled its research exploring the rise of online Christmas shopping on the first Monday of December. Last year,...
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As New Media Age is consigned to history, former editorial staff Nick Jones,...
Today the curtain falls on New Media Age, the Centaur-published trade title that was seen by many as a bible for the UK's digital marketing communications industry. With the New Media Age website...
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The Drum Jobs Roundup: Monarch Digital, Kindle Design, STV, Kelly Services &...
With December on our doorstep the end of the year is but a short hop away, but what will 2013 bring? Sadly, our tea leaves aren’t saying much and our crystal ball is only useful as a paperweight but...
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wagamama and UK Youth partner to launch online Christmas campaign designed by...
Global restaurant chain wagamama has partnered with national youth development charity, UK Youth, for its Christmas campaign. Running throughout the month of December, wagamama wanted the campaign to...
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Coral launches new TV campaign as part of £30m three-year investment
Coral bookmakers has launched its first ever large-scale television advertising campaign as part of a £30m, three year investment to position the bookies as an industry leader. The 40 sec ad will...
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Future of the press: Last drink served in the 'Last Chance Saloon'?
Douglas Chalmers, a senior lecturer in media ethics at Glasgow Caledonian University, lends his support to Lord Justice Leveson's proposals for a new press regulator It was Tory Cabinet Minister David...
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Turn makes four high profile appointments as it seeks to expand European market
Global cloud marketing platform Turn has announced four new hires which have come as the company expands within the European market. Hannah Sheppard has joined as UK sales manager and will help Tom...
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heat Magazine launches augmented reality advent calendar created by Engine...
Looking to offer readers an alternative countdown to Christmas, Bauer Media’s heat Magazine has added a double page augmented reality celebrity advent calendar to its latest issue (#708). The...
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Mecca announces appointment of RKCR/Y&R as its lead brand agency
Following a competitive pitch, Mecca, part of The Rank Group, has announced the appointment of RKCR/Y&R as its lead brand agency as part of its strategy to consolidate its position among female...
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Brass PR helps create Heston’s Giant Sweet Factory for Channel 4
Leeds-based agency Brass was recently involved in celebrity chef Heston Blumenthal’s latest culinary creation - an edible garden of retro sweets. For the fourth episode of Heston’s Fantastical Food –...
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Zynga Games under more financial strain as Facebook announces end to their...
Facebook and Zynga have ended a partnership which allowed the games developer strong access to the social network’s one billion users. Under the terms of the new agreement, from 31 March 2013 Zynga...
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Volkswagen to launch interactive TV advert as part of Golf 'one thing' campaign
As part its latest campaign, Volkswagen has used new interactive technology to encourage viewers to engage with a series of its advertisements for the new Golf model, by voting for their favourite...
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HiPP Organic launches interactive advent calendar developed by Creative Jar
Organic baby food company HiPP Organic, has launched an interactive web-based advent calendar for the festive period with its digital partner Creative Jar. The calendar’s centrepiece is its tree,...
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More New Media Age memories from editors and publishers including Mike...
As New Media Age closes today, we asked some of the key figures from NMA's 17-year history to share their memories of life at the magazine. In the second of our two-part series, we hear from one of...
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Countdown to Christmas as The Drum invites 24 creatives to reveal Christmas...
As children count down the days to Christmas with their confectionary-filled Advent Calendars we at The Drum thought we’d treat our readers to a very special Drum Advent Calendar. But behind the...
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And the winner is... The Drum's Movember competition top tache revealed
After being swamped by pictures of moustaches and deluged by votes we can today reveal that the team at Live and Breathe are the winners of our top taches competition. Permalink | Comments (0)
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Morphy Richards launches new brand positioning and creative campaign
Home appliance manufacturer Morphy Richards has revealed its new brand positioning ahead of the Christmas gifting period. ‘Smart Ideas for Your Home’ took ten months in development and followed an...
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Ad of the Day: Red Stripe - Make Music In The Corner Shop
This delightful and funny concoction reveals what happened in a corner shop when a series of tricks were used to create an exciting response whenever a punter picked up a bottle or a can. 'A Message...
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adVENT Day 1: Billy Mahwinney, creative director at Big on Heineken's 1974...
I absolutely love Christmas and just about everything that goes with it. So I love this year’s John Lewis Snowman’s tale. It’s almost perfectly executed and I do hope they run the one on Boxing Day...
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John Lewis Christmas advert inspires new children’s book
The John Lewis Christmas advert telling the story of one Snowman’s journey to give his Snowlady a gift has inspired children’s book publisher Noisy Crow to create a picture book. Kate Wilson from...
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