Organic baby food company HiPP Organic, has launched an interactive web-based advent calendar for the festive period with its digital partner Creative Jar.
The calendar’s centrepiece is its tree, designed using HiPP’s baby food jars. As each jar is clicked on throughout December, users are given the opportunity to enter into daily HiPP prize draws, with the chance of winning a variety of different baby-based gifts for their child.
In addition, some of the key illustrations within the calendar are accompanied by personalised festive sounds, such as jingle bells ringing and a sparkling sound for the top of the tree.
Creative Jar wanted to reinforce HiPP’s environmental philosophy of allowing the jars to be recycled and transformed, on this occasion into a decorative advent calendar.
Joseph Richardson, CEO of Creative Jar said: “This is a truly great and imaginative piece of work that complements the season and HiPP’s philosophy perfectly.
“The combination of a Christmas advent calendar and HiPP’s jars are a way to celebrate the festive season.”