London-based real-time experience research and strategy agency, MESH Planning, has announced the appointments of Jo Rigby and Nicki Boswell as managing director, EMEA and senior experience director, respectively.
Prior to joining MESH Planning, Rigby spent thirteen years working with Omnicom Media Group, where she most recently held the role of global head of insight working with clients such as Unilever, Vodafone, Sony and PepsiCo.
As managing director, EMEA Rigby will focus on developing global new business. She will be looking to boost the analytics function of the agency and build on the existing relationship MESH has with Cranfield School of Management.
Nicki Boswell brings to her role as senior experience director almost 15 years of experience within strategic insight roles across both client and agency. She joins MESH from Astellas Pharmaceutical Ltd. where she had been the UK team leader and behaviour insight manager since last year.
Boswell has been tasked with developing global clients in conjunction with regional managers and their teams.
MESH Planning CEO, Fiona Blades, commented: “We’re delighted to welcome Jo and Nicki to the team. Both bring a depth of market research skills allied to first class client management and strong media planning expertise that complement the MESH offering perfectly, and will enable us to continue to deliver exceptional results for our clients, as we look ahead to 2013.”