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IAB Europe launches Brand Advertising Committee
IAB Europe has launched a Brand Advertising Committee with nugg.ad, which aims to establish branding standards for digital marketing. Made up of publishers, agencies, advertisers and ad tech as well...
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Webuyanycar.com awards media planning and buying contract to MEC Manchester
Webuyanycar.com has replaced incumbent agency All Response Media after signing a media planning and buying deal with MEC Manchester, a client spokesperson has confirmed. Following a competitive pitch,...
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Soniqplay partners with KISS for Remixer app
Interactive audio platform company Soniqplay has partnered with KISS to launch a new app allowing users to easily remix music and share it on social media. The app is available, from today, to the iOS...
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MESH Planning expands UK team with two senior appointments
London-based real-time experience research and strategy agency, MESH Planning, has announced the appointments of Jo Rigby and Nicki Boswell as managing director, EMEA and senior experience director,...
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Ad of the Day: The Range - Christmas Pudding
The brand spokesman from the previous commercials uncloaks another festive offering that's surplus to requirements. It's a self igniting Christmas pudding and it's every bit as alarming as you might...
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'Olympics' the most searched for keyword term of 2012 according to Yahoo
Olympics 2012 made the summer one to remember, and topped the leader board in the most searched for term of the year, according to the Yahoo! UK Year Review. The results show the top ten most searched...
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Cupid PLC works with STV Creative for loveagain.com global advertising campaign
Loveagain.com, a website for over 40s looking for love, has revealed its new advertising campaign, created by STV Creative, which will be used to promote the site internationally. The specialist...
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Stephen Fry, Glamour Magazine, PETA and Glasgow 2014 in Golden Twits shortlists
The shortlists for the 20 categories of the Golden Twits have been revealed, with the police, libraries and transport services amongst those who made the list. The Golden Twit awards celebrate the use...
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adVENT Day 4: Additive founder Dave Birss on IRN BRU's iconic 'Snowman'
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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Debenhams reveals almost half of its shoe sales are now made online
Debenhams has revealed that almost half (44 per cent) of its total shoe collection sales this summer have come from online sales. Off the back of its ‘Call it Spring’ campaign, created by digital...
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The Dandy sells out within minutes as it retires print edition to launch...
Britain’s longest running comic, The Dandy, is to cease publication of its print edition, choosing instead to migrate toward new digital platforms. The final edition of the Dandy went on sale on...
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Report unearths £1.6bn VAT digital sales loophole
Fresh research has identified a gaping £1.6bn hole in Britain’s VAT collection structure for digital sales, a loophole which (if plugged) could have financed the Olympic Games. Greenwich Consulting...
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Enders Analysis find SMEs best placed to weather High Street Armageddon
Britain’s embattled High Street retailers, hit by a double whammy of flat disposable income and burgeoning e-commerce, will continue to force many retailers to the wall or online – according to the...
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Survey reveals ‘home truths’ about men’s online viewing predilections
A report investigating what men get up to whilst online has been published by blinkx, the video search engine, eliciting (amongst other nuggets) that males care more about their health and the...
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Kate Bosworth stars in Topshop Christmas ad
Kate Bosworth has been revealed as the face of the Topshop Christmas ad, which features her singing Winter Wonderland. Directed by her fiancé, Michael Polish, the campaign is inspired by Michelle...
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Why the Mirror’s iPad edition may succeed where News Corp’s The Daily failed
Former Telegraph digital publisher Tim Rowell looks at what went wrong for Rupert Murdoch's iPad newspaper The Daily - and explains why Trinity Mirror won't make the same mistakes The clearest sign...
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Homebase launches custom YouTube channel
Homebase has launched a custom YouTube channel where videos can be published in Facebook and allowing viewers to purchase products directly and participate in a host of interactive features. Produced...
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Duke and Duchess of Cambridge blame Twitter for early pregnancy announcement...
The Duke and Duchess of Cambridge have said that they announced the pregnancy early due to concerns that it would be announced on Twitter. According to a royal aide, Kate, who is suffering from a...
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Rare Creative Group tasked with branding new conservatory range
Rare Creative Group has been appointed by Tuffx to help launch their new range of glass conservatory roofs, intended to replace lower quality plastic roofs. The agency picked up the job after winning...
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Waitrose rumoured to be dropping Delia Smith and Heston Blumenthal from...
It has been suggested that Waitrose is considering dropping Delia Smith and Heston Blumenthal when their multi-million pound three-year contracts come to an end. The pair were the only celebrities to...
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