Sir Cliff Richard O.B.E’s Midsummer Nights – Still Reelin’ and A-Rockin’ tour next year will be delivered by communication and experiential agency Logistik Group.
The agency has been tasked with producing and promoting the summer tour which takes place across seven dates in June 2013. Cliff will be performing his well-loved hits to around 100,000 fans during the shows which will take place in stately homes, estates and castles throughout England.
Dirk Mischendahl, who founded Logistik 15 years ago, commented: “When I started the business, our focus was on large-scale outdoor events and shows. And although we have evolved into a communication and experiential agency, were still passionate about outdoor events. Delivering Cliff’s shows takes us back to our roots, which is extremely exciting for us.”
Logistik has experience working with big-name stars having managed and produced the MOBO Awards for the last seven years.
Joint managing director, James Wilkins, added: “Opportunities like this only come up once every so often. To work with a real rock legend like Cliff Richard is an absolute privilege. And with Logistik’s expert knowledge in events and concert we’ll be able to create a show that’ll delight his fans for years to come.”