eBay has reported that more than three million Brits logged on to the site on Sunday 2 December, dubbed ‘Super Sunday’, via their mobile devices. The number of mobile visitors to the site on peaked at almost double the number on the same day last year (up by 96 per cent), with festive traffic peaking at around 8pm.
In addition there were over nine million unique UK visitors to the site throughout the day – an 18 per cent increase in visitors from the same day last year and driving a 15 per cent uplift in sales across the site as a whole.
Instant access to deals on smartphones and tablets saw 25 items per second being purchased on eBay in the UK. Home & Garden was the most popular search category, as shoppers stocked up on Christmas and party supplies, which ranked among the top selling items.
Olivier Ropars, senior director, Mobile, eBay commented: “The festive is season is always a busy time of year so it’s no surprise to see consumers taking advantage of their mobile and tablet devices to save time and track down some great Christmas deals. eBay today is about connecting buyers and sellers anytime, anywhere, to the things they need and love.
“Mobile devices put a global store in the pockets of millions of consumers around the world – and as our busiest Super Sunday to date has proved, they also provide a huge opportunity for retailers who adopt effective multichannel strategies, enabling them to reach the increasing number of shoppers who turn to their mobile devices for their festive shopping.”