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Viral Video Chart: TomTom takes the mickey out of virals including T-Mobile's...
The Viral Video Chart becomes a parody of itself this week as TomTom releases its new deliberately rubbish video making fun of some of the most popular branded virals including T-Mobile's flashmob and...
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Korea Tourism Organisation to capitalise on success of 'Gangnam Style' with...
The Korea Tourism Organisation is to launch an online advertising campaign with Media Agency Group to promote Gangnam, the heart of trendy Seoul, and Korea as a holiday destination. In a bid to...
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Former MEC MD of global solutions Ed Ling joins LBi as UK media director and...
Global marketing and technology agency LBi has appointed Ed Ling as UK media director and chief media officer. Ling joins LBi from WPP-owned MEC where he led its international business as managing...
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How Dr. Martens increased brand awareness and buying consideration with...
Dr. Martens launched a campaign developed by ODD London which centred on the idea of people sharing the memories of their first pair of Dr. Martens. To answer Dr. Martens's brief, ODD used a high...
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The Times and The Sunday Times launch £50 Google Nexus offer with...
The Times and The Sunday Times are to offer a new subscription service that will bundle a digital subscription with an electronic device. Customers who subscribe to the Digital Pack for £4 per week...
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Robbie Williams partners with Aurasma to launch augmented reality activity
Robbie Williams has turned his latest album Take The Crow into an augmented reality advent calendar, giving fans a new piece of video content every day in December. Fans that have downloaded the...
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DMA welcomes Ofcom fine of Npower over abandoned phone calls
The conclusion of an Ofcom investigation has today found npower, the gas and electricity supplier, to be in breach of rules on abandoned calls resulting in a fine. This has been welcomed by the Direct...
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Max Clifford arrested as part of Jimmy Savile investigation
Celebrity publicist Max Clifford has been arrested in connection with the police investigation into the sexual abuse carried out by Jimmy Savile. Clifford was detained this morning in connection with...
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Belfast, Brighton and Bristol amongst 12 new UK cities to be ‘regionalised’...
Birmingham, Glasgow, London and Manchester have already been given their own ‘trends’ for Twitter, but now Twitter users in Belfast, Brighton, Bristol, Cardiff, Edinburgh, Leeds, Leicester, Liverpool,...
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Weapon7 boosts senior team with appointment of Matthew Robinson as managing...
Digital focused creative agency Weapon 7 has appointed Matthew Robinson as its managing partner. Having previously worked with the agency’s CEO Adam Graham at Saint, the digital sister agency of...
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Koubachi launches viral game developed by TAMBA
Digital agency TAMBA has launched a game for Zurich-based Smart Object producer, Koubachi and its first product, the interactive Koubachi Wi-Fi Plant Sensor. The Koubachi Wi-Fi Plant Sensor measures...
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ITV strikes integrated tie-up with Continental Tyres for Dancing on Ice
ITV has struck a multiplatform sponsorship deal with Continental Tyres for Dancing on Ice and its 2013 coverage of the England football team. The deal will see the automotive supplier run online and...
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Woodford Reserve partners with Esquire Magazine for editorial campaign
Men’s magazine Esquire and premium whiskey manufacturer, Woodford Reserve, have announced a new four month partnership, which was orchestrated by UM London. The partnership launched with a Woodford...
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eBay reports its biggest ever mobile Christmas in the UK as mobile sales jump...
eBay has reported that more than three million Brits logged on to the site on Sunday 2 December, dubbed ‘Super Sunday’, via their mobile devices. The number of mobile visitors to the site on peaked at...
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Affiliate Window unveils Naked Network calendar in aid of The Encephalitis...
Performance marketing network Affiliate Window has produced a 2013 calendar with senior members of staff posing nude in aid of the network’s corporate charity, The Encephalitis Society. The calendar...
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Soho House hires W Communications as social media agency
Soho House has appointed W Communications as its social media agency for its diverse portfolio of public facing brands. The brief incorporates all major launches over the coming year including the...
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Will 2013 be the year of the true mobile flip? The Drum asks Fetch, Grapple,...
The 'year of mobile' has been heralded for a number of years – but will 2013 change the record? Will it finally be the year of the true switch towards mobile, and what will it mean for brands? The...
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Chime's international MD Ian Priest nominated as next IPA president
The IPA Council has nominated Ian Priest, founding partner of VCCP, now international managing director of Chime Communications, as its next president. Priest is set to succeed Karmarama chairman...
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Marmite's Oxford St Christmas lights are "a decade (or two) too late" says...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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David Cameron mulls independent press watchdog backed by Royal Charter
Prime Minister David Cameron is reportedly weighing up the advantages of establishing an independent press watchdog by Royal Charter, a possible third way between statury backing and full...
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