Clik here to view.
Huffington Post readies dynamic poster campaign
The Huffington Post is poised to launch a dynamic poster campaign next week on London Underground, showcasing a range of popular blogs hosted by the digital newspaper each integrated with the latest...
View ArticleClik here to view.
Retail dearth strategy ‘killing’ Microsoft Surface say analysts
Microsoft’s fledgling Surface tablet range could end up being stillborn due to a schizophrenic marketing strategy, according to analysts. Detwiler Fenton, a US based wealth management firm, says a...
View ArticleClik here to view.
The Drum Marketing Awards 2013 open for entries with McDonald's, Samsung, DFS...
McDonald’s UK head of marketing Jo Webster, head of digital at Bacardi Peter Clare, Renault UK marketing director Phil York, and head of brand strategy at BT Richard Bowyer are just some of the names...
View ArticleClik here to view.
Social media mentions show The Drum favourite James Arthur is likely to win...
With The X Factor drawing to a close this weekend in a glittering finale at Manchester Central, global Software as a Service (SaaS) company Meltwater has tracked social media activity surrounding the...
View ArticleClik here to view.
Beefeater gin launches online music and picture sharing platform
Gin brand Beefeater 24 has announced that it is to launch an online music and picture sharing platform, Beefeater Studio 24. Launched in partnership with Last.fm the new channel will allow people to...
View ArticleClik here to view.
The Drum Jobs Round Up: Dobbies Garden Centres, Edinburgh International...
Anyone looking to relieve their itchy feet this week is in for a treat with our round up of half a dozen of Britain’s finest ad and marketing jobs currently being advertised. First up is Dobbies...
View ArticleClik here to view.
Timing is everything when it comes to social media, RadiumOne infographic...
Intelligent advertising company RadiumOne has drawn data from over 10,000 publishers using its po.st tool to discover the peak times consumers are most active and sharing content across social media....
View ArticleClik here to view.
Lenovo awards We Are Social global social media contract
PC manufacturer Lenovo has selected We Are Social as its global social media agency of record, following a competitive four-way pitch. We Are Social will now manage Lenovo’s social media activities...
View ArticleClik here to view.
The Ultimate Travel Company and Bridge & Wickers sign up with Golley Slater
The Ultimate Travel Company and Bridge and Wickers have appointed integrated agency Golley Slater London as their media agency. Both companies specialise in the travel sector offering tailor-made...
View ArticleClik here to view.
Why a failure to understand the power of online renders the Leveson Report...
Talk about rearranging the deckchairs on the Titanic. After a frantic couple of weeks we are now apparently moving towards a new regulatory regime for the printed press. National newspaper editors...
View ArticleClik here to view.
eCircle research shows email as the most important channel for boosting...
Research conducted by online marketing services supplier eCircle has discovered that this year marketing industry experts will place more value on email than any other marketing channel to drive sales...
View ArticleClik here to view.
Vote James Arthur: the grassroots campaign attempting to mobilise support for...
Sally Pearson, director of Publicity Seekers, discusses the PR campaign to secure James Arthur (brother of The Drum's own Sian) votes from his native North East in this weekend's X Factor final When a...
View ArticleClik here to view.
Vodafone unveils festive retail campaign created by Haygarth
Vodafone’s retail stores have been decked out with a combination of festive props and digital media featuring its Freebees, as part of a seasonal retail campaign created by Haygarth. The digital...
View ArticleClik here to view.
Parkinson's UK launches new campaign created by The Assembly
Parkinson’s UK has unveiled a national awareness campaign designed by The Assembly in order to raise the profile of the charity and boost knowledge of the symptoms experienced by those living with the...
View ArticleClik here to view.
FedEx launches multi-market campaign with a human touch to appeal to small...
FedEx Express, a subsidiary of FedEx Corp, has launched a new multimarket marketing and advertising campaign, entitled ‘FedEx. Solutions Powered by People’, in a bid to highlight the dedication of...
View ArticleClik here to view.
National Farmers Union works with Cogent Elliott to rustle up 'Adopt a...
The National Farmers Union (NFU) has worked with creative agency Cogent Elliott to create a campaign in honour of our most undervalued vegetable: the sprout. The ‘Adopt a Sprout’ campaign tells the...
View ArticleClik here to view.
'Charlie Bit My Finger' becomes most viewed user generated video of all time...
‘Charlie bit my finger – again!’ has been named as the most successful viral video of all time, exceeding half a billion views on YouTube. Since the boy's father uploaded the video in May 2007 the...
View ArticleClik here to view.
Has Starbucks’ tax offer saved its brand?
Jez Ashberry, director of Shooting Star PR, asks whether Starbucks has salvaged its reputation in the UK by offering to pay £20m in tax to HMRC over the next two years After weeks of bad PR for...
View ArticleClik here to view.
Woolworths 1970s Christmas spectaculars were "pure 'A' list" according to...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
View ArticleClik here to view.
Everton FC launches Christmas campaign developed by Rippleffect
Everton FC has launched its Christmas campaign developed by Rippleffect. Rippleffect were tasked with creating an exciting Christmas campaign that would reward fans for all of their support throughout...
View Article