The Ultimate Travel Company and Bridge and Wickers have appointed integrated agency Golley Slater London as their media agency.
Both companies specialise in the travel sector offering tailor-made holidays and tours to high net worth individuals. Golley Slater London will now begin work for them covering digital media and including SEO, PPC and display.
Of the appointment Dee Dunne, head of marketing at The Ultimate Travel Company, said: “We were impressed with the thorough and detailed approach the Golley Slater team took.
“They had strong knowledge of the sector and suggested a number of rapidly applicable techniques that will have a strong impact on our numbers – their reporting tools and formats are also easily shared within our organization improving our internal media communication.”
Media director at Golley Slater London, Andrew Mason, added: “The Ultimate Travel Company and Bridge and Wickers’ websites presented enormous opportunities for enhancement from a media perspective – our pitch strategy was to demonstrate our understanding by developing three stages of implementation over the introductory period.
“We’re really looking forward to providing very tangible media improvements for the two specialist brands.”