Off licence and convenience stores chain Bargain Booze is to launch a £1 million TV and radio campaign this week.
The two-week multi-channel national TV and radio campaign created by McCann Manchester aims to drive sales in the run up to Christmas.
Reaching 20 million UK adults, the comedic TV ads feature real customers and actors. The ads show an interviewer asking customers if they know where to get bargain drinks offers this Christmas, the customers appear to struggle to answer the question despite being filmed in from of the Bargain Booze store.
The campaign breaks on Tuesday 11 December and includes prime-time spots among ITV1 programmes including Coronation Street, Emmerdale, The Town and Poison Tree. The ads will also air on ITV2 and ITV4, with radio slots on talkSPORT, Real and Smooth Radio.
The activity is part of a company-wide drive to raise awareness of the franchisee-operated stores across the country, which trade under Bargain Booze, Bargain Booze Plus, Select Convenience and Thoroughgoods.
Bargain Booze marketing director Adam Burnett, commented: “Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period.
“The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals, plus the convenience of shopping locally.”