Marks & Spencer is celebrating reaching one million fans on Facebook yesterday evening by giving all fans a penny to donate to charity.
Over the next three weeks a be-spoke Facebook app on the Marks & Spencer page will allow fans to choose between four M&S-backed charities - Royal British Legion, MacMillan Cancer Care, Shelter and the Newlife Foundation - to donate their penny to, with the retailer to match each donation.
Lou Jones, Marks & Spencer's head of online and digital marketing, said: "We're thrilled to have passed such a significant milestone. Our 'Thanks A Million' campaign is our gift to every fan and further supports the great work we do with our charity partners through Plan A.
"It's been a fantastic three years for M&S on Facebook and one million fans is quite something for a retailer like M&S. The level of engagement we enjoy shows the unique position the M&S brand has in this country.
"Our page has helped us evolve our marketing from merely broadcasting to customers to a two-way dialogue with them. It helps us create conversations, learn from our shoppers, listen to frustrations, share in their joy and also have a little fun. Facebook helps us interact with customers on a more personal, light-hearted level."