Fast-fit brand ATS Euromaster has appointed Chapter as its lead creative and strategic agency following a four-way pitch.
Chapter will now handle the brand’s UK national advertising account taking responsibility for the strategic direction and creative output of the brand. Chapter will also oversee all through-the-line activity as well as developing a new long-term strategy for the brand.
ATS Euromaster’s group marketing director, Huw Williams, commented: “Chapter demonstrated a clear understanding of our brand values, the direction we are heading in as a business and how to bring this to life in our communications.
“We were impressed by their strategic thinking, knowledge of our industry and their creative approach. Going forward we see this as a business partnership and not just a standard client-agency relationship.”
Mike Rose, Chapter MD, added: “ATS Euromaster has a clear vision for their business and brand values that really set them apart in this sector. We’re extremely excited about applying both our strategic expertise and our proven experience in hardworking B2B and retail marketing to help them drive forwards.”