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Social Commerce - could Amazon eventually crack it?
The Return On Investment (ROI) of Social Media is something a lot of digital marketers and brands have been battling with over the last few years, as Facebook, Twitter and other platforms have grown...
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40% of adults and 62% of 18-24 year olds use their mobile phone to update...
UK consumers are downloading more data on their mobiles and tablets than any other major nation, research from Ofcom has revealed. The International Communications Market Report found that 51 per cent...
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AKQA develops '10 Minute Madness' interactive Euroleague Basketball game for...
Euroleague Basketball sponsor bwin has announced the launch of ’10 Minute Madness’ a new interactive digital game, which promises to transform basketball viewing into a fully interactive event....
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Albert Bartlett unveils first of its new websites with Billington Cartmell
Albert Bartlett has unveiled the first of its global websites, created by Billington Cartmell, with the site including an interactive farmers’ map and video recipes. Billington Cartmell was appointed...
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Movement creative director Tim Ash likens John Lewis' Christmas effort to a...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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BBC urged to use more lesbian, gay and bisexual children’s presenters
A review commissioned by the BBC has concluded that the broadcaster should be doing more to represent lesbian, gay and bisexual people on children’s television. The study found that the group was...
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Senior judicial and establishment figures lined up to oversee press
Government ministers are reportedly preparing to announce that a raft of senior political and establishment figures will be called up to oversee a new system of press regulation established by Royal...
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Diageo launches colourful Christmas shopper campaign
Drinks giant Diageo is to launch a colourful Christmas shopping campaign which aims to bring the colours of spirits direct to the point of purchase. Devised by WARL, the shopper marketing agency, it...
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Guardian and Observer journalists prepare to strike
Journalists at Guardian News & Media, publisher of the Guardian and Observer newspapers, are expected to go on strike over planned job cuts after 400 of the 413 staff voted to hold a ballot over...
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Online Home Retail unveils new BathroomWorld identity with Fox Kalomaski...
Online Home Retail has unveiled a brand identity update and an advertising launch for its BathroomWorld brand, created by Fox Kalomaski Crossing. The new brand identity and a redesigned website are...
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Download your copy of The Drum: 14 December
Subscribers can download a copy of the latest issue of The Drum here. This issue of The Drum features a look at Christmas packaging, unwrapping the secrets to successful packaging design for the...
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Clarks Maple Syrup rebrands with the help of Leahy Brand Design to drive growth
Maple syrup producers Clarks has turned to London and Singapore-based Leahy Brand Design to rebrand and reposition the company in a bid to drive market growth. The newly designed products will launch...
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ATS Euromaster awards UK national advertising account to Chapter
Fast-fit brand ATS Euromaster has appointed Chapter as its lead creative and strategic agency following a four-way pitch. Chapter will now handle the brand’s UK national advertising account taking...
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Regulators to decide on any move to merge The Times and Sunday Times
Rupert Murdoch’s putative bid to merge the operations of The Times and Sunday Times would be decided by an independent regulator in the event of a formal application being made, the government has...
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Confused.com unveils the apathy towards drink driving in secret camera campaign
Price comparison website Confused.com has unveiled a secret camera campaign showing the public’s apathy towards drink driving. The 90 second video shows an actor who is pretending to be drunk asking...
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Tango, Lynx, Foster's, Levi's, John Lewis... Ben Priest chooses his Desert...
Jason Stone of David Reviews catches up with Adam&EveDDB co-founder Ben Priest to discuss parental approval, John Hegarty's enduring influence and the ads he would want with him if he was secluded...
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Performance focus: What is the biggest challenge facing the performance...
As part of an in-depth look into the performance marketing industry, The Drum caught up with some of the UK's leading performance marketing agencies including A4U, 7thingsmedia, Ve Interactive,...
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The Drum Jobs Round Up:University of Manchester, Mailmarketing Scotland,...
2012 is vanishing fast so if you don’t believe any doom mongering theories that the end of the world is nigh then now is the perfect time to start planning for a sunnier 2013. The batch of jobs below...
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Magic AM Network launches ‘12 hours of Christmas’ auction
Magic AM Network is today running its ‘12 hours of Christmas’ auction from 8am to 8pm, with the aim of raising funds for the Cash for Kids Mission Christmas appeal. The Bauer Radio auction raised...
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Alex Meisl appointed to Institute of Promotional Marketing’s board
Alex Meisl, chairman of the UK Mobile Marketing Association and mobile agency Sponge, has been appointed as to the Institute of Promotional Marketing’s board. In his role, Meisl will advise on the...
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