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The Drum publishes Search and Performance digital supplements
Subscribers can download PDF versions of The Drum's Search and Performance supplements, published today. The Drum has published two special reports looking into search and performance marketing. Both...
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Johnston Press announces resignation of COO Danny Cammiade
Johnston Press has today announced the resignation of chief operating officer Danny Cammiade, who will leave in March 2013. Cammiade will complete an agreed transition period following the appointment...
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Blippar appoints Manifest London for PR and social media
Blippar has announced the appointment of Manifest London to handle the PR and social media for the augmented reality app. Appointed following a competitive pitch, the agency has been briefed to help...
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Data and pharma: Not sexy for creatives, but really, really attractive for...
To any old-school ad creative, there’s not much to be said for data. It’s really boring, they’ll tell you, especially when you compare a day spent at your desk crunching figures to the allure of...
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Icon and McKenzie Clark unite under Chime parentage
Global branding, overlay and production group Icon and retail display specialist McKenzie Clark have cemented their relationship following a successful partnership this summer by uniting to become the...
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Intel and Heart 106.2 team up to deliver an 'Ultra Christmas'
Intel has joined forces with Global Radio’s Heart 106.2 for a Christmas promotion to support the new range of Ultrabook Convertibles. Running from Monday 17 December the radio promotion will give...
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Ad of the Day: Aldi - Champagne
Two icing snowmen atop a Christmas cake highlight the availability of a less expensive alternative to a branded Champagne. It all then gets a bit painful for the animated duo with one of them losing...
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Christmas ads: bumhugs and snowmen and wonderbra - oh my!
Bill Lyne, senior copywriter at Gratterpalm, discusses what makes a great Christmas ad for him...including one which was never made... One of the greatest Christmas adverts ever created, if not one of...
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Absolute Radio and Sports Revolution partnership to connect live broadcast...
Absolute Radio is to work with sports media and marketing group Sports Revolution to use Twitter to connect fans at 16 football stadia with Ian Wright’s Saturday radio show ‘Rock ‘n’ Roll Football’,...
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Channel 4 creates first VOD app for Windows 8
Channel 4 has launched a video-on-demand app for Windows 8 devices as part of a major ad deal with Microsoft. The broadcaster has become the first in the UK to develop a VOD app specifically for...
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Mayan Marketing: The Drum guide to making money out of the end of the world
This time next week it could all be over. Yes, according to the Mayans our world as we know it will end next Friday. Apocalypse? Armageddon? Doomsday? Whatever you want to call it, it needn’t be such...
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PR agency Blue Rubicon sells majority stake to private equity firm LDC
London-based PR agency Blue Rubicon has sold a 'significant' stake in its business to private equity firm LDC. It is understood that LDC has taken a majority stake in the company and that the deal...
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Disney and Samsung Mobile team up to track down "Wreck-It Ralph" in online...
Disney, Samsung Mobile and Starcom have released an integrated campaign to promote the Samsung GALAXY Note II and Disney’s new film “Wreck-It Ralph”. Appearing across Disney’s online, mobile, social...
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Freeview continues 'Never Miss a Moment' campaign enlisting Gekko and House...
UK TV service Freeview has enlisted Gekko and House PR to conceive, design and execute an integrated experiential PR campaign, tying in with the services newly launched Christmas ATL campaign. In a...
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Performance focus: What role does data play in the performance channel?
Data is the foundation of all digital marketing strategies, and it is becoming increasingly essential for marketers both in-house and agency, to understand data's capabilities and glean insight from...
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Real-time bidding: Why the programmatic advertising world is like a...
The programmatic advertising world is very pleased with itself at the moment. It sits at the heart of the display advertising economy growing exponentially with every quarter. Every time I visit one...
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Tom Cruise new movie Jack Reacher to take over Channel 5 primetime in MEC...
Paramount Pictures and media agency MEC have negotiated a deal to promote Paramount’s upcoming Tom Cruise blockbuster, Jack Reacher, on Channel 5. The film will be sponsoring primetime viewing on the...
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Frontroom launches specialist gaming marketing and advertising service...
Leisure, entertainment and youth markets agency Frontroom has launched Game Room, a comprehensive new marketing and advertising service designed exclusively for publishers and developers in the gaming...
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Smells Like Christmas Spirit to Arnold Amsterdam creative director Colin...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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Tesco launches first Twitter giveaway campaign
Twitter has launched its first Twitter campaign, asking users to pull one of 50,000 virtual crackers by tweeting using the hashtag #pullacracker. Users whose friends and family reply using the hashtag...
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