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NSPCC unveils campaign following Jimmy Savile abuse revelations
The NSPCC has launched a campaign in the hope of reminding people that child sexual abuse is still a widespread issue and not a problem from the past. The new ad comes following the NSPCC's concern...
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Asda features ex-employee and X Factor runner up Jahmene Douglas in latest...
X Factor runner-up Jahmene Douglas has recorded an upbeat version of traditional Christmas carol Silent Night for his old employer Asda’s lastest Christmas ad offering. Douglas worked at the Swindon...
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WhatsApp, YouTube, Paper and Room named the top apps of 2012
Apple has revealed the top apps of 2012 as well as the iPhone maker’s favourites. Messaging app WhatsApp was the best-selling app of the year on iPhone whilst Apple’s Pages word processor was the...
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IRNBRU's snowman should have "every Scot joyfully shouting at their telly"...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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Mr Kipling's nativity play ad is the by-product of a "Cannes-obsessed...
Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of the creative industry venting their feelings on a Christmas ad, or ads, they love or loathe. Today it’s...
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The Drum Design Awards judges' favourite design work for 2012: Diet Coke...
To mark the launch of Drum Design Awards, its inaugural jurors have been invited to select one piece of work produced over 2012 which they have found most inspiring. Over the next few days we will...
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£2m BBC Savile inquiry branded a waste of time & money
The BBCs internal investigation into the circumstances leading up to the notorious decision to axe a Newsnight investigation into Jimmy Savile have been branded a waste of money by one of the...
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Zynga readies new breed of casino-style games to arrest decline
Zynga, the social gaming firm behind hit titles such as Farmville and Words with Friends, is gearing up to launch a new breed of gambling sites which promise to meld the virtual marketplace of its...
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Bank of England to circulate plastic banknotes by 2015
A new breed of plastic banknotes is set to enter circulation in the UK from 2015, heralding the demise of the paper notes we’ve been carrying in our wallets for over 300 years. The Bank of England has...
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Conservative attack ad on the unemployed labelled ‘offensive’
A Labour politician has branded a Conservative advertising campaign which contrasts ‘hardworking families’ with those who ‘don’t work’ as contemptuous of the unemployed. The online banner campaign,...
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HMRC Twitter account gets 'hacked' and spreads messages of inner peace for...
HM Revenue and Customers press office Twitter account (@HMRCgovuk) has been 'hacked' this morning, with messages of peace instead being sent to promote a new campaign. It began when the hacker tweeted...
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Samsung mount Galaxy Note 10.1 Christmas campaign
Samsung has debuted an online video campaign to plug its Galaxy Note 10.1 to capitalise on the lucrative festive market. Designed to promote the Premium Suite upgrade the gadget is being...
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Travelodge to work with Maxymiser to boost customer engagement and online...
Budget hotel company Travelodge has selected testing, personalisation and multichannel optimisation for online businesses company Maxymiser to enhance its customer engagement and online conversion...
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Pay TV homes could cannibalise online VOD viewing, says Decipher research
Video-on-demand (VOD) viewing on TV is set to overtake online VOD viewing, as the pay TV platforms continue to ramp up their TV catch-up propositions, according to Decipher’s bi-annual media tech...
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Tradedoubler appoints Andrew Buckman as chief operating officer
Tradedoubler, the digital performance marketing and technology firm, has announced the appointment of Andrew Buckman as chief operating officer. Buckman joins Tradedoubler from Klama where he served...
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Performance focus: How can performance marketing continue to innovate?
As part of an in-depth look into the performance marketing industry The Drum caught up with some of the UK's leading performance marketing agencies including - 7thingsmedia, A4u, affilinet,...
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Travel company Kuoni unveils first ad with Designate
Luxury travel company Kuoni is set to unveil its first TV advertising campaign with Designate on Boxing Day. The campaign will also be carried out in the press, on outdoor sites and online, as well as...
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Johnston Press teams up with Madhouse Associates to launch thesmartlist.co.uk...
Johnston Press has enlisted integrated marketing agency Madhouse Associates to design and launch its new fixed price recruitment website following a three-way pitch. The media organisation has now...
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Viking River Cruises unveiled as sponsor of ITV1’s Mystery Drama package
Viking River Cruises has been announced as the sponsor of ITV1’s Mystery Drama package, in a deal negotiated by ITV Commercial and SPP Media. Starting on 1 January 2013, the sponsorship will cover...
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Christmas Day predicted to be one of the biggest days of the year for social...
Online casino RoxyPalace has revealed its research results into how the average Brit plans to use social media over the course of the Christmas and New Year period. Average Christmas Day social media...
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