Luxury travel company Kuoni is set to unveil its first TV advertising campaign with Designate on Boxing Day.
The campaign will also be carried out in the press, on outdoor sites and online, as well as in store.
Miriam Boote, account director at Designate, said: "Designate are absolutely delighted to launch Kuoni onto the UK's TV screens this Christmas. Having identified special occasions as a driver for booking special holidays we were able to frame this with the luxury and wow factor that Kuoni delivers for its customers and the emotion of treating oneself. The footage is rich and authentic and the message is emotive, leaving you daydreaming and thinking about the next occasion you have to celebrate.”
Looking at how Kuoni can help make a honeymoon, birthday or other celebration better, featuring the strapline ‘Your special occasion. Your holiday. Crafted by Kuoni.’ the ads use footage shot in Kenya and the Maldives.
Derek Jones, managing director at Kuoni, said: “Time away with our loved ones is so precious, to many it could be the true meaning of luxury and for others it’s the stuff family memories are made from. Television helps us to portray those heart-stirring emotions we feel when in an amazing location overseas, be it celebrating the start of married life together, or any special occasion in your life. We can’t wait for audiences up and down the country to tune in and be moved to travel.”