Budget hotel company Travelodge has selected testing, personalisation and multichannel optimisation for online businesses company Maxymiser to enhance its customer engagement and online conversion rates.
Following initial research into how customers interact with the Travelodge website the brand has decided to appoint Maxymiser to conduct a programme of complex testing.
Travelodge sales and marketing director Catriona Kempston said the brand has “a very clear vision of what we want to achieve,” explaining that customer engagement testing will allow Travelodge to “make the online customer experience as simple and enjoyable as possible, whilst making sure that we can improve conversion rates.”
Kempston continued: “It is important for us when making changes to the website that they are comprehensively tested so we can be totally confident that they are going to make a positive customer impact.
“Maxymiser allows us to base our changes on in-depth customer insight, something that is fundamental for us as a business in order to give the customer the best possible experience.”
Nick Keating, VP EMEA, Maxymiser, added: “The biggest challenge for organisations is making the shift to place the customer and real, measured customer behaviour, at the centre of the decision making process. To achieve the relevant, individualised content that will underpin the successful online brand, organisations need to ensure every decision regarding online content is correct, reflects customer behaviour and, critically, improves customer engagement.
“We are very excited to be working with Travelodge to meet these objectives, and helping provide a relevant and effective website experience.”