UK TV service Freeview has enlisted Gekko and House PR to conceive, design and execute an integrated experiential PR campaign, tying in with the services newly launched Christmas ATL campaign.
In a bit to promote the experience on offer from Freeview+ this Christmas the digital platform has partnered with Britain’s Got Talent cappella group Out of the Blue and Strictly Come Dancing star Denise Van Outen to perform some of the nation’s best-loved Christmas carols backwards.
Launched in November the campaign has since been on the road brining the Freeview+ experience directly to consumers across the UK. With just two stops left at The Bullring in Birmingham this weekend (14-16 December) and next weekend at The MK Centre, Milton Keynes (21-23 December), shoppers will have the chance to use a giant remote to pause and rewind the Freeview choir at the touch of a button.
Retail marketing manager for Freeview, James Chambers, commented: “We have a long-standing relationship with both Gekko and House PR and together they've helped us to create a really exciting and engaging campaign. The creative behind 'Never Miss a Moment' is ingenious and we're delighted to see it brought to life.”
Daniel Todaro, managing director at Gekko, added: “We believe we’ve created a really standout campaign this Christmas to get consumers excited about the possibilities of Freeview+. What better way to demonstrate the power of pausing live TV by the ability to pause real life?”