Online Home Retail has unveiled a brand identity update and an advertising launch for its BathroomWorld brand, created by Fox Kalomaski Crossing.
The new brand identity and a redesigned website are now live, with the advertising campaign planned for the first quarter of 2013.
James Hickman, managing director of Online Home Retail, said: “With Fox Kalomaski Crossing’s experience in retail marketing across all marketing disciplines, we are very confident that Online Home Retail will profit from a successful relationship with them.”
The positioning was designed to position BathroomWorld as a ‘leading e-retailer of affordable luxury bathrooms’.
FKC’s strategy director, Robert Thackery, said: “BathroomWorld brings a powerful proposition for us to communicate to a home-owning marketplace increasingly looking to replace or upgrade their bathrooms to higher standards in design and quality but without having to pay the earth. We are very excited to begin this new business relationship with Online Home Retail which is a major player in home interest e-retailing.”